Mailbrew Marketing Weekly - Marketing Weekly #95

Sunday October, 2022

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Blogs

Better Marketing - Medium

Fast & Easy Way To Understand The Power of Branding — Through pictures

Denny KurienSep 30

Digital Thinking

Steven VerbruggenSep 29

6 Best Chrome Extensions for Content Creators and Writers

HidayatullahSep 29

Seriously, Take a Break: 12 Self-Care Tips for Writers

Jazelle Handoush⚡Sep 29

Digital Storytelling — The Secret to Winning Attention In the Crowd

Madiha JamalSep 29

Copyblogger

The 5 Types of Online Prospects, and How to Sell on a Blog

Brian ClarkSep 29

If you use content to promote your services or digital products, it should be no secret that your goal is...

The post The 5 Types of Online Prospects, and How to Sell on a Blog appeared first on Copyblogger.

Copyhackers

Your guide to SMS marketing: Tools and tips for your next campaign

Anna SaraynaSep 26

SMS marketing — also called mobile marketing or text message marketing — is marketing that uses text messages to communicate with leads or subscribers. What is SMS marketing? SMS stands for short message service, and these messages are sent as plain text to a subscriber’s mobile phone number. Like email …

Buffer Resources

All the Founders Around Me Were Raising Money — Here's Why I Didn't

Allison Esposito MedinaSep 29

When starting in the tech industry, many companies raise venture capital. But Allison Esposito Medina, founder and CEO of Tech Ladies, decided to bootstrap and generate income from the start. She believes her business is better for it, and she encourages other founders to do the same.

SEO Blog by Ahrefs

A Simple (But Effective) 14-Step SEO Audit & Checklist

Joshua HardwickSep 30

Everyone’s SEO audit process differs, as there’s no universal approach. But there are a handful of basic issues all site owners should look for. You’ll learn how to check for 14 of them in this guide. Manual actions are when…

Newsletters

Carnage Issues

Twist + Shout

Victoria KellySep 29

The week's recap: Twisting, tweaking, and tracking your email, ads, and "dark social."

The post Twist + Shout appeared first on Carney.

Podcasts

Duct Tape Marketing

How Typeform Stands Out In A Crowded Market

ducttapemarketing.comSep 29

In this episode of the Duct Tape Marketing Podcast, I interview Karrie Sanderson. Karrie is Chief Marketing Officer at Typeform, where she is leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio.

More About Karrie Sanderson:

Ecommerce Marketing School with Ben Jabbawy

Why It’s Time To Reach Out To Your Most Valuable Customers ASAP #534

share.transistor.fmPrivySep 30

Try Privy for FREE today
Follow Ben on Twitter
Get The Ultimate Black Friday Bundle Offer
Get your copy of The Ultimate Black Friday Calendar
Get your free SMS marketing templates
Create your FREE Masterclass+ account
Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar
Check out Privy Masterclass …

The Copyblogger Podcast

The Most Influential Writer You’ve Never Heard Of

Copyblogger Media LLCSep 29

On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about John Milius, the writer behind many of the most famous action movies of our generation. They explore the ideas of fame, cancel culture, and writing for the masses.

Cool Stuff Mentioned In The …

Marketing Over Coffee Marketing Podcast

Ann Handley on Everybody Writes

John Wall and Christopher PennSep 30

In this Marketing Over Coffee: Ann Handley stops in to talk about the new edition of her book Everybody Writes! Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn! We learn all about the completely revised Everybody Writes! What’s been going on at the Market …

r/marketing

I hate, hate, hate doing marketing for a start up

288

124

I'm sick of it. I'm sick of how everyone knows marketing, has opinions and ideas, yet never want to participate in the practical side of executing them.

I'm sick of the need to collaborate with developers that don't know/care, project managers that don't know/care.

I'm sick or explaining why things …

I want to follow the best marketers (not necessarily the most famous) on Twitter to create the best feed humanly possible. What’s your opinion: Who should I follow?

What marketing degrees don’t teach you

A lot of people getting marketing degrees are still not able to land a job.

Because nothing they learned in class prepared them for digital marketing today. Professors don’t really teach you how to build trust with your audience, but they’ll tell you the 4 P’s of marketing.

Never in …

Marketing - Latest - Google News

Amyris: Exclusivity Deals Accelerate Path To Profitability - Seeking Alpha

Seeking AlphaOctober 1

David Schriber joins Specialized as chief marketing officer - Bicycle Retailer

Bicycle RetailerSeptember 30

My side hustle can make you more than $100 per sale – and you don’t have to show your face online... - The US Sun

The US SunSeptember 30

How a hard seltzer brand used TikTok and texting to convince retailers it would sell - AdAge.com

AdAge.comSeptember 29

Gen Z's Favorite Brands 2022 - Morning Consult

Morning ConsultSeptember 29

Alberta marketing campaign targets Toronto residents to move west - CityNews

CityNewsSeptember 26

Peloton's head of marketing latest executive to leave company - CNBC

CNBCSeptember 26

How this 31-year-old got fired from his job and re-hired at the same company in 24 hours - CNBC

CNBCSeptember 25

Marketing Jobs on the Swipe Files Job Board →

Twitter

Top links from tweets

DALL·E Now Available Without Waitlist

openai.com

New users can start creating straight away. Lessons learned from deployment and improvements to our safety systems make wider availability possible. Sign up Starting today, …

10 biggest announcements from Google Search On 22

searchengineland.com

Here’s a recap of the biggest updates from Google Search On 2022 event, including Multisearch, Lens, autocomplete, search filters and more.

Head of Marketing, SaaS - Remote | Balsamiq

balsamiq.com

Own the marketing strategy and execution for all of Balsamiq’s products. You won’t find a better life/work balance anywhere.

KTLA

ktla.com

A new law signed on Friday will allow Californians to legally jaywalk without being ticketed. Pedestrians can now cross the street outside of an intersection …

The OG App promised an ad-free Instagram feed then got pulled from App Store

techcrunch.com

The OG App is a new Instagram client that lets you experience the social network without any ads and lets you make custom feeds.

Removing Coordinated Inauthentic Behavior From China and Russia | Meta

about.fb.com

We took down two unconnected networks in China and Russia for violating our policy against coordinated inauthentic behavior.

Marketers

Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Copywriting Tip:

Stop only using “Buy Now” in your CTAs.

Here are other alternatives:

- “Get started”
- “Get yours today”
- “Join the family”
- “Get [benefit]”
- “Get rid of [problem]”

Do this & you’ll get more clicks.

887

192Sep 28 · 10:04 AM

Daniel Murray @Dmurr68

Marketing lesson:

Remind people about their current pain point and give them a solution.

778

110Sep 28 · 10:21 AM

Andrea Bosoni @theandreboso

Honestly when I joined Twitter a couple of years ago it was way more interesting.

Now most of my feed sucks.

Audience builders took over with their templated empty calories content.

608

36Oct 01 · 2:42 PM

Katelyn Bourgoin ⚡️ @KateBour

When people buy products, they don’t *really* buy products

They buy:

> Status
> Peace-of-mind
> Joyful moments
> Solutions to problems

In short, they're buying a better version of themselves

The best marketers deeply understand what their customers are *really* buying

546

84Sep 29 · 4:40 AM

Matt Navarra @MattNavarra

influencers in the wild

535

63Sep 29 · 12:39 PM

Ross Simmonds @TheCoolestCool

6 Content Marketing Rules
°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°
1. Write for humans not robots
2. Know the goal of your content
3. Write more than 3 titles
4. Always create a strong lede
5. Value first, optimization second
6. Have a scalable distribution plan

What would you add?

233

39Sep 30 · 6:18 AM

Amanda Natividad @amandanat

My exterminator started a newsletter. Naturally, I had to step in and be super annoying.

221

0Sep 29 · 11:10 AM

Rand Fishkin @randfish

Execs: you've got 2 choices when it comes to marketing strategy...

1) Serve existing demand
2) Create new demand

Too many of y'all are focused on #1 👇

154

27Sep 28 · 11:57 AM

Nik Sharma @mrsharma

Hey @rabois, looks like the waters are getting rough with aggregators (Amazon, Shopify, Hold Co's, etc.)

Want to do @BarrysBootcamp in NYC and talk about what OpenStore is REALLY like on Limited Supply?

Me, you, & @moizali for 45 min. You in?

163

12Sep 30 · 12:00 PM

Lenny Rachitsky @lennysan

When interviewing for a PM role, here’s question *you* should ask, from @kennethn

117

9Sep 28 · 8:49 AM

Aleyda Solis 🇺🇦 @aleyda

Post-COVID autumn walks, are the best walks! Have a lovely weekend everybody 🍂♥️💪

116

0Oct 01 · 2:34 AM

Kevin_Indig @Kevin_Indig

Today’s Google Search On event was all about how Google defends itself on 2 fronts:
1. Against Amazon with local search, personalized/improved shopping feed, shopping in discover
2. Against Insta-Tok with creator content in Maps, more video content in search

17Sep 28 · 12:44 PM

Corey Haines @coreyhainesco

Here’s to 10,000 🍻

104

0Sep 29 · 11:35 AM

Miles Beckler @milesbeckler

What's your WHY?

2Sep 29 · 7:25 AM

Jeremy Moser @jmoserr

Most want to build a brand overnight. Few want to do the boring work for years that’s truly needed to grow a company.

8Sep 30 · 8:25 AM

hiten.eth @hnshah

7Sep 29 · 5:31 PM

Aazar Shad @Aazarshad

I secretly started a paid social ads mastermind group.

You know -- It's kinda lonely and we need to learn from each other tactics. You need always keep up with what's working.

Who wants in? Just reply to this tweet, I'll DM you the details.

3Oct 01 · 7:24 AM

Jay Acunzo @jayacunzo

I've stopped pulling my punches in one area:

Speaking about the realities of being a parent to little kids + building a career as an independent creator at the same time.

A podcaster asked what I'd tell freelancers to think about before having kids.

Excuse my bluntness⬇️

2Sep 28 · 10:23 AM

Matthew Kobach @mkobach

I want employees that execute orders. But more importantly I want employees that give me advice.

• What are we missing?
• What can we be doing better?
• Where can we best leverage your expertise?

7Sep 28 · 1:42 PM

JH Scherck @JHTScherck

I am just so jazzed. The team is producing the best work we've ever done, we're working with amazing teams building meaningful, industry changing products, and we're creating real value with every piece of work we deliver.

Feeling very fortunate right now ❤️

0Sep 28 · 1:56 PM

Joel Klettke @JoelKlettke

A stranger just stopped by our table at a restaurant to congratulate us on our “extremely well behaved children” and let me tell you, that stuff can just brighten your whole week

0Sep 29 · 4:54 PM

Wil Reynolds @wilreynolds

Wrapping up my analysis for Google's helpful content update, LOVING @Kevin_Indig 's angle on automation detection tools in his post: kevin-indig.com/case-study-ai-…

We analyzed 31.5+M URLs in our data set & we're going to export out big lists of losers so you can do your own testing FYI

6Sep 28 · 12:54 PM

Brian Clark @BrianClark

Todays office is in Cabo San Lucas.

1Sep 29 · 12:05 PM

Taylor Lagace @TaylorLagace

Our influencer strategy in 1 Tweet:

DM 500 Creators, offer your product as a gift with NO STRINGS ATTACHED

~30% like it enough to post about it 2-3x = 150 pieces of content.

Get the usage rights and make them ALL paid ads.

Make the influencer an affiliate and treat them well.

2Sep 29 · 1:00 PM

#MarketingTwitter

Landon @landonstulen

12/10 campaign. #marketingtwitter

0Oct 02 · 5:21 AM

Jason DeBacco @jasondebacco

We're heading to Magnet Marketers this Tuesday, October 4th! DO NOT MISS IT: bit.ly/3fuU5U3 Can't wait @mike_gingerich :-) @NOWMG @LatelyAI #marketingTwitter

1Oct 02 · 4:22 AM

Jennifer Hoffman @_JHoff

Kudos to the #marketing team at @harrys for this Taxi ad campaign … 😂 #marketingtwitter #adcampaign #F1

0Oct 02 · 1:10 AM

The Content Architects 📈 @Contentarcs

National Get Organised Week starts today!

What are the best ways to stay on top of a busy schedule?

#marketingtwitter #prtwitter #entrepeneurlife #startuplife

0Oct 02 · 12:10 AM

Jason Mascarenhas @JasonMDigital

Why Friendships Are Perfect Always – The Special Relationship

jasonmascarenhas.com/why-friendship…

#100DaysOfCode #friends #love #like #instagood #fun #follow #happy #marketingtwitter #photooftheday #family #smile #picoftheday #instagram #cute #life #beautiful #photography #me #friendship…

3Oct 01 · 11:22 PM

Kevin David @_Kevin_David

Whal - Digital Marketing & SEO WordPress Theme

Get it now 👉 bit.ly/3IKHpTE

🔵04 Home page
🔵WooCommerce
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#SEO #SMM #SEM #DigitalMarketing #Agencywebsite #WordPress #marketingtwitter #sundayvibes #SundayFunday #Sunday

0Oct 01 · 11:04 PM

Ronald Coyle, Ph.D. 🇺🇦 @ronaldcoyle

Should marketers try voice message marketing?

Marketers can communicate better w/ consumers using voice 🆚 text messaging.

Why this matters? Voice messaging is becoming more popular than text messaging.

Source: @WSJ

@CJ_250marketing #Marketing #marketingtwitter