Denny KurienSep 30
Mailbrew Marketing Weekly - Marketing Weekly #95
2
Sunday October, 2022
👋 Good day!
Here's your weekly marketing brew. ☕️
⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files
Blogs
Fast & Easy Way To Understand The Power of Branding — Through pictures
Digital Thinking
Steven VerbruggenSep 29
6 Best Chrome Extensions for Content Creators and Writers
HidayatullahSep 29
Seriously, Take a Break: 12 Self-Care Tips for Writers
Jazelle Handoush⚡Sep 29
Digital Storytelling — The Secret to Winning Attention In the Crowd
Madiha JamalSep 29
The 5 Types of Online Prospects, and How to Sell on a Blog
Brian ClarkSep 29
If you use content to promote your services or digital products, it should be no secret that your goal is...
The post The 5 Types of Online Prospects, and How to Sell on a Blog appeared first on Copyblogger.
Your guide to SMS marketing: Tools and tips for your next campaign
Anna SaraynaSep 26
SMS marketing — also called mobile marketing or text message marketing — is marketing that uses text messages to communicate with leads or subscribers. What is SMS marketing? SMS stands for short message service, and these messages are sent as plain text to a subscriber’s mobile phone number. Like email …
All the Founders Around Me Were Raising Money — Here's Why I Didn't
Allison Esposito MedinaSep 29
When starting in the tech industry, many companies raise venture capital. But Allison Esposito Medina, founder and CEO of Tech Ladies, decided to bootstrap and generate income from the start. She believes her business is better for it, and she encourages other founders to do the same.
A Simple (But Effective) 14-Step SEO Audit & Checklist 
Everyone’s SEO audit process differs, as there’s no universal approach. But there are a handful of basic issues all site owners should look for. You’ll learn how to check for 14 of them in this guide. Manual actions are when…
Joshua HardwickSep 30
Everyone’s SEO audit process differs, as there’s no universal approach. But there are a handful of basic issues all site owners should look for. You’ll learn how to check for 14 of them in this guide. Manual actions are when…Read more ›
How to Navigate & Attract New Leads in The Dark Funnel
Gareth HancockSep 30
95% of B2B buyers are not ready to buy your product right now. They’re having conversations with colleagues, researching on social media, and listening to podcasts about the product or industry and learning where your brand fits in. Demand generation helps you influence buyers where they’re having those conversations and …
Newsletters
Twist + Shout
Victoria KellySep 29
The week's recap: Twisting, tweaking, and tracking your email, ads, and "dark social."
The post Twist + Shout appeared first on Carney.
Podcasts
How Typeform Stands Out In A Crowded Market
ducttapemarketing.comSep 29
In this episode of the Duct Tape Marketing Podcast, I interview Karrie Sanderson. Karrie is Chief Marketing Officer at Typeform, where she is leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio.
More About Karrie Sanderson:
Why It’s Time To Reach Out To Your Most Valuable Customers ASAP #534
- Try Privy for FREE today
- Follow Ben on Twitter
- Get The Ultimate Black Friday Bundle Offer
- Get your copy of The Ultimate Black Friday Calendar
- Get your free SMS marketing templates
- Create your FREE Masterclass+ account
- Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar
- Check out Privy Masterclass …
The Most Influential Writer You’ve Never Heard Of
Copyblogger Media LLCSep 29
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about John Milius, the writer behind many of the most famous action movies of our generation. They explore the ideas of fame, cancel culture, and writing for the masses.
Cool Stuff Mentioned In The …
Ann Handley on Everybody Writes
John Wall and Christopher PennSep 30
In this Marketing Over Coffee: Ann Handley stops in to talk about the new edition of her book Everybody Writes! Direct Link to File Brought to you by our sponsors: The Mailworks and LinkedIn! We learn all about the completely revised Everybody Writes! What’s been going on at the Market …
I hate, hate, hate doing marketing for a start up
I'm sick of it. I'm sick of how everyone knows marketing, has opinions and ideas, yet never want to participate in the practical side of executing them.
I'm sick of the need to collaborate with developers that don't know/care, project managers that don't know/care.
I'm sick or explaining why things …
What marketing degrees don’t teach you
A lot of people getting marketing degrees are still not able to land a job.
Because nothing they learned in class prepared them for digital marketing today. Professors don’t really teach you how to build trust with your audience, but they’ll tell you the 4 P’s of marketing.
Never in …
Marketing Jobs on the Swipe Files Job Board →
DALL·E Now Available Without Waitlist
New users can start creating straight away. Lessons learned from deployment and improvements to our safety systems make wider availability possible. Sign up Starting today, …
10 biggest announcements from Google Search On 22
Here’s a recap of the biggest updates from Google Search On 2022 event, including Multisearch, Lens, autocomplete, search filters and more.
Head of Marketing, SaaS - Remote | Balsamiq
Own the marketing strategy and execution for all of Balsamiq’s products. You won’t find a better life/work balance anywhere.
KTLA
A new law signed on Friday will allow Californians to legally jaywalk without being ticketed. Pedestrians can now cross the street outside of an intersection …
The OG App promised an ad-free Instagram feed then got pulled from App Store
The OG App is a new Instagram client that lets you experience the social network without any ads and lets you make custom feeds.
Removing Coordinated Inauthentic Behavior From China and Russia | Meta
We took down two unconnected networks in China and Russia for violating our policy against coordinated inauthentic behavior.
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond
Copywriting Tip:
Stop only using “Buy Now” in your CTAs.
Here are other alternatives:
- “Get started”
- “Get yours today”
- “Join the family”
- “Get [benefit]”
- “Get rid of [problem]”
Do this & you’ll get more clicks.
887
192Sep 28 · 10:04 AM
Daniel Murray @Dmurr68
Marketing lesson:
Remind people about their current pain point and give them a solution.
778110Sep 28 · 10:21 AM
Andrea Bosoni @theandreboso
Honestly when I joined Twitter a couple of years ago it was way more interesting.
Now most of my feed sucks.
Audience builders took over with their templated empty calories content.
60836Oct 01 · 2:42 PM
Katelyn Bourgoin ⚡️ @KateBour
When people buy products, they don’t *really* buy products
They buy:
> Status
> Peace-of-mind
> Joyful moments
> Solutions to problems
In short, they're buying a better version of themselves
The best marketers deeply understand what their customers are *really* buying
54684Sep 29 · 4:40 AM
Ross Simmonds @TheCoolestCool
6 Content Marketing Rules
°°°°°°°°°°°°°°°°°°°°°°°°°°°°°°
1. Write for humans not robots
2. Know the goal of your content
3. Write more than 3 titles
4. Always create a strong lede
5. Value first, optimization second
6. Have a scalable distribution plan
What would you add?
23339Sep 30 · 6:18 AM
Amanda Natividad @amandanat
My exterminator started a newsletter. Naturally, I had to step in and be super annoying.
2210Sep 29 · 11:10 AM
Rand Fishkin @randfish
Execs: you've got 2 choices when it comes to marketing strategy...
1) Serve existing demand
2) Create new demand
Too many of y'all are focused on #1 👇
15427Sep 28 · 11:57 AM
Nik Sharma @mrsharma
Hey @rabois, looks like the waters are getting rough with aggregators (Amazon, Shopify, Hold Co's, etc.)
Want to do @BarrysBootcamp in NYC and talk about what OpenStore is REALLY like on Limited Supply?
Me, you, & @moizali for 45 min. You in?
16312Sep 30 · 12:00 PM
Lenny Rachitsky @lennysan
When interviewing for a PM role, here’s question *you* should ask, from @kennethn
1179Sep 28 · 8:49 AM
Aleyda Solis 🇺🇦 @aleyda
Post-COVID autumn walks, are the best walks! Have a lovely weekend everybody 🍂♥️💪
1160Oct 01 · 2:34 AM
Kevin_Indig @Kevin_Indig
Today’s Google Search On event was all about how Google defends itself on 2 fronts:
1. Against Amazon with local search, personalized/improved shopping feed, shopping in discover
2. Against Insta-Tok with creator content in Maps, more video content in search
9617Sep 28 · 12:44 PM
Jeremy Moser @jmoserr
Most want to build a brand overnight. Few want to do the boring work for years that’s truly needed to grow a company.
748Sep 30 · 8:25 AM
Aazar Shad @Aazarshad
I secretly started a paid social ads mastermind group.
You know -- It's kinda lonely and we need to learn from each other tactics. You need always keep up with what's working.
Who wants in? Just reply to this tweet, I'll DM you the details.
673Oct 01 · 7:24 AM
Jay Acunzo @jayacunzo
I've stopped pulling my punches in one area:
Speaking about the realities of being a parent to little kids + building a career as an independent creator at the same time.
A podcaster asked what I'd tell freelancers to think about before having kids.
Excuse my bluntness⬇️
652Sep 28 · 10:23 AM
Matthew Kobach @mkobach
I want employees that execute orders. But more importantly I want employees that give me advice.
• What are we missing?
• What can we be doing better?
• Where can we best leverage your expertise?
557Sep 28 · 1:42 PM
JH Scherck @JHTScherck
I am just so jazzed. The team is producing the best work we've ever done, we're working with amazing teams building meaningful, industry changing products, and we're creating real value with every piece of work we deliver.
Feeling very fortunate right now ❤️
540Sep 28 · 1:56 PM
Joel Klettke @JoelKlettke
A stranger just stopped by our table at a restaurant to congratulate us on our “extremely well behaved children” and let me tell you, that stuff can just brighten your whole week
410Sep 29 · 4:54 PM
Wil Reynolds @wilreynolds
Wrapping up my analysis for Google's helpful content update, LOVING @Kevin_Indig 's angle on automation detection tools in his post: kevin-indig.com/case-study-ai-…
We analyzed 31.5+M URLs in our data set & we're going to export out big lists of losers so you can do your own testing FYI
356Sep 28 · 12:54 PM
Taylor Lagace @TaylorLagace
Our influencer strategy in 1 Tweet:
DM 500 Creators, offer your product as a gift with NO STRINGS ATTACHED
~30% like it enough to post about it 2-3x = 150 pieces of content.
Get the usage rights and make them ALL paid ads.
Make the influencer an affiliate and treat them well.
292Sep 29 · 1:00 PM
Jason DeBacco @jasondebacco
We're heading to Magnet Marketers this Tuesday, October 4th! DO NOT MISS IT: bit.ly/3fuU5U3 Can't wait @mike_gingerich :-) @NOWMG @LatelyAI #marketingTwitter
11Oct 02 · 4:22 AM
Jennifer Hoffman @_JHoff
Kudos to the #marketing team at @harrys for this Taxi ad campaign … 😂 #marketingtwitter #adcampaign #F1
70Oct 02 · 1:10 AM
The Content Architects 📈 @Contentarcs
National Get Organised Week starts today!
What are the best ways to stay on top of a busy schedule?
#marketingtwitter #prtwitter #entrepeneurlife #startuplife
00Oct 02 · 12:10 AM
Jason Mascarenhas @JasonMDigital
Why Friendships Are Perfect Always – The Special Relationship
jasonmascarenhas.com/why-friendship…
#100DaysOfCode #friends #love #like #instagood #fun #follow #happy #marketingtwitter #photooftheday #family #smile #picoftheday #instagram #cute #life #beautiful #photography #me #friendship…
33Oct 01 · 11:22 PM
Kevin David @_Kevin_David
Whal - Digital Marketing & SEO WordPress Theme
Get it now 👉 bit.ly/3IKHpTE
🔵04 Home page
🔵WooCommerce
🔵Elementor
🔵Fully responsive
🔵SEO optimized
#SEO #SMM #SEM #DigitalMarketing #Agencywebsite #WordPress #marketingtwitter #sundayvibes #SundayFunday #Sunday
00Oct 01 · 11:04 PM
Ronald Coyle, Ph.D. 🇺🇦 @ronaldcoyle
Should marketers try voice message marketing?
Marketers can communicate better w/ consumers using voice 🆚 text messaging.
Why this matters? Voice messaging is becoming more popular than text messaging.
Source: @WSJ
@CJ_250marketing #Marketing #marketingtwitter
00Oct 01 · 9:31 PM
Key Zu @zukey77w
El trabajo que puede cambiar tu vida🧡🔥
#MarketingDigital #Marketineo2022 #marketingtwitter #hotmart #espiritualidad #espiritualidade #viral #señal
00Oct 01 · 7:21 PM
Spell Out Marketing @SpellOutMarket
👇
#marketing #digitalmarketing #marketingtwitter
asif @WhatAsif
After spending weeks on marketing twitter...
Will save you hours of consuming the same repetitive content. & yes, you're welcome 😉
02Oct 01 · 2:47 PM Ronald Coyle, Ph.D. 🇺🇦 @ronaldcoyle
Product placement isn’t Hocus Pocus!
@Walgreens & @iRobot get prominent feature is @Disney #HocusPocus2
Why this matters? Product placement might occur more in streaming production.
#marketingtwitter #productplacement #streaming #netflix #DisneyPlus #marketing
00Oct 01 · 1:37 PMThanks for reading!
Have a great week. 🤓
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