Social Media Examiner - Auditing your social media presence...

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In today’s edition:

Plus, we’ll cover:

• Market with Instagram stickers
• A social media audit checklist
• A video content strategy plan
• Business-building with DAOs

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Using YouTube Studio Analytics for Shorts, Remixes, and More

Open analytics, and select the All chip on the Content tab to see an overview of all your channel’s content and compare results from different types.

To find out which type is getting the most traction, take a look at the Views panel to see a tally of views broken down by content type. Between the bar graph and the percentage breakdown, you can easily pinpoint the most popular type of content for your channel.

Click the See More link to access advanced view analytics. Here, you can isolate certain content types or compare two or more against each other. You can also use the drop-down menu to display other metrics like average view duration and watch time.

The All chip also gives an overview of how viewers find your channel’s content—from internal YouTube sources to external sites. This report is ideal for getting a big-picture look at where your traffic comes from so you can make sure you’re achieving your desired results.

Click the See More link to get an in-depth look at where your channel’s traffic comes from. Like the Views report, the Traffic Source report lets you zero in on the data that’s most important to you, like native YouTube features.

For each traffic source, you can also see impressions, impression click-through rate (CTR), average view duration, and other key metrics. With this data, you can get a better sense of the traffic sources that drive the most value for your channel.

If your team produces multiple types of content, you know that comparing shorts to long-form videos and livestreams isn’t always helpful. To view metrics for each type of content separately, select one of the chips at the top of the Content tab.

The data on the Shorts chip looks similar but it lets you take a closer look at your short-form content instead. You can click through the Views, Likes, and Subscribers tabs to see the impact of your shorts. Hover over any shorts icon at the bottom of the chart to see what was published on any given day and click the chart icon to view analytics for the individual short.

After taking a look at the Shorts overview, scroll down to see the traffic sources for your short-form content. Do your Shorts viewers tend to come from the same traffic sources as your long-form video viewers? It’s helpful to know which traffic sources are most valuable so you can promote your channel in the most effective places.

Like the Videos chip, the Shorts chip also has a top content report that displays your top five shorts from the selected time period. You can click any of the top shorts to view individual video analytics or click the See More link for in-depth analytics. Here, you can highlight individual videos and customize metrics so you can focus on what matters to your team.

For more tutorials on analyzing YouTube long-form video, Shorts, and Remixes, read the full article.

And here is more great content for you:

• How to Use the Instagram Add Yours Sticker in Marketing
• How to Audit Social Media Marketing: A 9-Step Checklist
• Video Content Strategy: How to Get Started
• DAOs: A Business-Building Option