Why some of the largest publishers are breaking up with ad tech middlemen

October 25, 2022

Why some of the largest publishers are breaking up with ad tech middlemen

The prospect that publishers might walk away from ad tech vendors once seemed laughably remote. Nowadays, there's real intent whenever these moves are discussed.

Additional coverage:

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Here's how "status quo" protections can insulate unionized employees from the immediate impact of pay cuts and layoffs announced by their employers.
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A Digiday+ Research survey found that a third of publishers never discount subscriptions, and subscription discounts aren't tied to the holiday season.

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A cleaner, more direct path in ad buying is promising environment benefits as well as giving a boost to brands and quality publishers. Sponsored by Bidtellect.

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Why some of the largest publishers are breaking up with ad tech middlemen