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Why some of the largest publishers are breaking up with ad tech middlemen

Tuesday, October 25, 2022

The rationale is straightforward enough: win and retain more subscribers by shielding audiences from the low quality advertising. October 25, 2022 Why some of the largest publishers are breaking up

A year after its rebrand, Meta forges new bonds to shift its VR strategy beyond the social advertising era

Thursday, October 13, 2022

Can Meta grow revenue from its VR ambitions fast enough to offset the slowing ad revenue from Facebook and Instagram? October 13, 2022 A year after its rebrand, Meta forges new bonds to shift its VR

Apple is quietly pushing a TV ad product with media agencies

Wednesday, October 12, 2022

And with more ad tech in prospect, the iPhone maker, and tech behemoth is approaching Madison Avenue with a different tack. October 12, 2022 Apple is quietly pushing a TV ad product with media agencies

Register for the Omnichannel Marketing Strategies Forum

Tuesday, October 11, 2022

Advertisers and marketers are again at the center of a moment of omnichannel evolution. Even as omnichannel approaches have firmly solidified as an avenue to consumers in all the places they search,

TikTok continues to be a brand marketer darling despite its geopolitical dramas

Tuesday, October 11, 2022

The tensions over the app haven't boiled over enough for marketers to steer clear of it, that's for sure. October 11, 2022 TikTok continues to be a brand marketer darling despite its

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Friday, January 10, 2025

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