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It’s National Psychic Powers Day, Reader!

I 🔮 predict you’ll spend a lot time answering the door with 🍬candy tonight!

This newsletter is brought to you by Social Media Marketing World.

In today’s edition:

Plus, we’ll cover:

• YouTube video ads the easy way
• Facebook ads scaling
• LinkedIn engagement
• Selling out NFT projects

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Why Trust Matters for Marketing

You can’t achieve anything as a brand, marketer, entrepreneur, or salesperson without trust. 

Trust is what persuades someone to download a lead magnet, pick up a sales call, or buy a product. Trust is what motivates customer loyalty. Trust is what makes people recommend your business to their friends, family, and colleagues.

Trust in businesses has been seriously eroded over the past few years. In fact, American consumers are in a crisis of trust. 

• We’re bombarded with more spam emails, robocalls, and online scams than ever before.
• Events and products championed by influencers have repeatedly fallen flat. Remember the infamous Fyre Festival?
• Less than 5% of consumers say that they believe marketers practice with integrity. 
• Our social media feeds are flooded with ads and sponsored content, vastly outweighing posts from people we know in person. 

That’s a big problem for businesses. 

So how can you start rebuilding trust—especially in such a crowded, noisy marketplace?

By changing how you create content from the ground up. Instead of posting what people want to hear, you post content that’s definitively, demonstrably correct.

There are three steps to the Prove-It Method:

1. Decide which claims are the right ones to reach your target audience and objectives. There’s no point in creating proof for something that your customers don’t care about. 
2. Audit your existing content for accuracy and proof. As part of building trust with consumers, you need to make sure that your content is consistently reliable, even if that means deleting or reworking previously successful posts.
3. Start creating content that offers proof through corroboration, documentation, and education.

To learn how to produce the types of content needed, read the full article.

And here is more great content for you:

• How to Easily Create Vertical Video YouTube Ads
• How to Scale Facebook Ads: 5 Techniques
• How to Improve Your LinkedIn Post Engagement
• How to Sell Out an NFT Launch