This is the biggest difference between good and bad web pages

 
 
It took years for me to learn this lesson. And now I’m sharing it with you. It’s actually a very common problem and easy to address.  

The key thing missing from bad web pages is specificity.

This article has a bunch of side-by-side examples of page elements with and without specificity, so the difference is obvious and easy to see.

Here’s an example:

Here are the 5 areas where we recommend adding specificity:

  • Vague <h1> headers
  • Generic subheads
  • Stock hero images
  • Common navigation labels
  • Weak calls to action (such as "contact us")


This is a quick one. About half the length of our typical article. But it’s good. Very specific and practical takeaways.

Yes, show me how to add specificity! >>

 
 
Upcoming webinar with Jared Spool...


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