Inside Intercom - Innovating from the inside

Hey there,

The great business professor Clay Christensen defined so much of how we understand disruption. His book The Innovator’s Dilemma identified the dynamics that we see in industry after industry, where huge incumbents become suddenly vulnerable to upstart rivals with far fewer resources, but lots of new ideas aimed at smaller customers.

Christensen’s antidote to the “innovator’s dilemma” includes a seemingly simple suggestion – create internal teams that are empowered to work semi-autonomously and innovate from within. That’s easier said than done, of course – what’s the optimal balance between doing things independently and taking advantage of the benefits of scale?

In a special episode of the Inside Intercom podcast, we talk with three Intercom customers who are developing their own innovation units. Listen in to discover how Atlassian, Gartner, and Vermeer are applying the lessons of Christensen and thinking about fostering fresh innovation from within.

To embracing change,

Intercom is the world's first Customer Communications Platform, helping businesses build better customer relationships through personalized, messenger-based experiences.

Intercom | 55 2nd St. | San Francisco, CA 94105

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