One small step for product, one giant leap for business-kind

Hey there,

Neil Armstrong said it best, “One small step for product, one giant leap for business-kind.” Okay, we’re paraphrasing a little. ;) But it’s an apt sentiment all the same. Taking small incremental steps over time can lead to big product improvements that have a significant impact on your business’s bottom line.

At Intercom, we believe that large, complex problems are best solved with bite-sized actions. Why? While big, sweeping updates may sound appealing, tiny changes are actually easier to build, faster for your team to review, and easier for customers to digest. In short, starting small empowers us to deliver continuous value to customers more quickly.

This week on the blog, we’ve published another hit from our Intercom product principles series. Dive into the latest post by Principal Product Engineer Aidan Lynch to learn why and how we build in small, speedy steps.

Think big, start small,

What we've been writing

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Intercom product principals: Build in small steps

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Intercom’s product principles: Shipping in small steps to maximize customer value

Large changes are hard to understand, and harder to debug. At Intercom, we deliver complex changes in a series of small steps – here’s how.

Intercom is the world's first Customer Communications Platform, helping businesses build better customer relationships through personalized, messenger-based experiences.