Inside Intercom - Say it with feeling

Hey there,

In the 1990s, Shigetaka Kurita, a designer at Japan’s main mobile carrier, kicked off one of the most innovative language developments we’ve ever seen: the emoji. Things quickly escalated from his simple, heart-shaped pictogram, and today many of us choose from an extensive emoji library every time we send a message.

The same hasn’t been true for businesses – until recently, many have resisted the emoji takeover, considering them unprofessional and inappropriate. That attitude is changing rapidly as businesses realize the role emojis can play in making customer communications feel richer and more engaging.

This week on Inside Intercom, we chat to communications and research experts about the dos, don’ts, and data surrounding emojis in business messaging. Find out how you can use emojis to widen your business communication toolkit, opening up new layers of meaning and ultimately strengthening customer relationships.

A pictogram paints a thousand words,

PS: We'll be sending this newsletter every two weeks from now on rather than weekly, but rest assured we'll be including every article and podcast we publish here on Inside Intercom. Thanks for reading!

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