'Fear of saying the wrong thing is eating us alive': Confessions of an Iranian-American advertiser on the industry's silence on Iranian women's rights
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New report: The state of programmatic in 2022
Monday, November 21, 2022
Programmatic marketing is in a state of evolution. Marketers increasingly turned to the method after facing pandemic challenges to better reach and engage audiences at scale. Now it's representing
Despite Snapchat's efforts, creators still don't see it as a priority
Monday, November 21, 2022
The mobile messaging app doesn't seem to be winning over the creator community – though not for lack of trying. November 21, 2022 Despite Snapchat's efforts, creators still don't see it as
Inside one media company's strategy to monetize the Fifa World Cup
Friday, November 18, 2022
Soccer media business Footballco has spent most of 2022 trying to make hay while the sun is shining. November 18, 2022 Inside one media company's strategy to monetize the Fifa World Cup The Fifa
WTF are conversions APIs?
Thursday, November 17, 2022
Marketers are finding it increasingly challenging to understand and enrich their first-party data in ways that don't rely on pixels. As proactive teams are working to refine and evolve their
How the FTX crash reveals the esports industry's crypto partnership problem
Thursday, November 17, 2022
As the crypto industry continues to buckle, esports companies might be wise to take cues from the traditional sports industry's response to the fracas. November 17, 2022 How the FTX crash reveals
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