'Fear of saying the wrong thing is eating us alive': Confessions of an Iranian-American advertiser on the industry's silence on Iranian women's rights

As Iran’s feminist movement builds, one Iranian-American advertising executive questions American advertiser’s silence.
November 25, 2022

'Fear of saying the wrong thing is eating us alive': Confessions of an Iranian-American advertiser on the industry's silence on Iranian women's rights

As Iran's feminist movement builds, one Iranian-American advertising executive questions American advertisers' silence in this edition of Digiday's Confessions series, in which we exchange anonymity for candor.

Additional coverage:

  • Some workplace experts aren't so sure that the cushy culture that has come to define tech is coming to an end anytime soon.
  • Although it seems every marketer is pulling out all the stops to get consumers to buy their stuff, there remains a good amount of uncertainty among the general population about how much they want to or plan to spend.
  • Publishers' Black Friday coverage plans are starting earlier and earlier, but commerce teams are evolving to meet the demand.
  • As the #ShopSmall community grows on TikTok, American Express is hoping to invest in the platform.
  • When it comes to brand activations, Minecraft has historically lagged behind other metaverse platforms such as Roblox and Fortnite — but this could change soon.
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Ivy Liu
As Iran’s feminist movement builds, one Iranian-American advertising executive questions American advertiser’s silence.

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Some workplace experts aren’t so sure that the cushy culture that has come to define tech is coming to an end anytime soon.

Despite the potential hurdles to adopting complex identity technologies, the identity capabilities of clean rooms are fueling a growing adoption rate among brands.

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Although it seems every marketer is pulling out all the stops to get consumers to buy their stuff, there remains a good amount of uncertainty among the general population about how much they want to or plan to spend.

Pursuing a comprehensive digital retail operation with flexibility in mind, organizations are turning to a new strategy: composable commerce.

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Publishers’ Black Friday coverage plans are starting earlier and earlier but commerce teams are evolving to meet the demand.

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InfoSum is helping brands move away from the traditional centralized processes of comingling data and embrace technologies that decentralize audience information for better analysis and privacy protection. Produced in partnership with Marketecture.

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As the #ShopSmall community grows on TikTok, American Express is hoping to tap into it.

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TubNet’s primary challenge in integrating its brand partners was to do so without breaking the end user license agreement (EULA) of Minecraft developer Mojang, whose strict guidelines restrict the presence of brand logos directly inside the game. 

The impending demise of the third-party cookie and increasing scrutiny from privacy regulators have pressed advertisers, agencies, tech platforms and media companies to adopt data clean rooms.
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