Despite Snapchat's efforts, creators still don't see it as a priority

The mobile messaging app doesn’t seem to be winning over the creator community – though not for lack of trying.
November 21, 2022

Despite Snapchat's efforts, creators still don't see it as a priority

Snapchat doesn't seem to be winning over the creator community – though not for lack of trying.

Additional coverage:

  • The cookie is the best known method for identifying and tracking people online. But it's not the only one. In this video explainer, we cover device fingerprinting.
  • Twitter is not going to be around forever, and gaming creators have already started actively promoting their presences on alternative channels such as Instagram and Discord in preparation for Twitter's complete meltdown.
  • In this Digiday+ Research report, agencies, brands, retailers and publishers reveal how they're currently using data-driven personalization and natural language processing -- and how they plan to incorporate the technologies in the future.
  • Traditional media are expected to be hit hard by revenue losses. What will save local from a deeper downward trend next year will be local ad spending on digital, digital OOH media and connected TV. More in this Digiday+ Media Buying Briefing.
  • Digiday caught up with Claudia Chagui, senior vice president of marketing and creative at Telemundo, who explained how her company will cover — and advertise around — the World Cup.
  • Natalist, a DTC reproductive brand, is spending more on video ads to boost brand awareness, get in front of more customers and scale the business following an acquisition.
  • In this edition of Digiday's Confessions series, in which we exchange anonymity for candor, an ad exec talks about why most activation in the ecosystem is inefficient and profits from that inefficiency.
Other things to know about
  • Apply to become a member of the Digiday Research Panel and get exclusive access to industry research and analysis in exchange for participating in anonymous surveys.
  • Download this new guide to learn how more brands are employing increasingly in-depth approaches to glean contextual insights from audience actions. Sponsored by Brandwatch.
  • As audiences increasingly look for authentic connections, gaming’s role as a social connector has been supercharged. Sponsored by Activision Blizzard Media.

Top Stories
Ivy Liu
The mobile messaging app doesn’t seem to be winning over the creator community – though not for lack of trying.

howdy!
The cookie is the best known method for identifying and tracking people online. But it’s not the only one.

As audiences increasingly look for authentic connections, gaming’s role as a social connector has been supercharged.

Advertisement

howdy!
Twitter is not going to be around forever, and gaming creators have already started actively promoting their presences on alternative channels such as Instagram and Discord in preparation for Twitter’s complete meltdown.

Download this guide to learn how publishers are navigating one of Google’s latest changes and how it’s designed to help all stakeholders, from publishers to advertisers and users alike.

howdy!
This is the fourth part of a research series on the most popular emerging technologies. For this report Digiday+ Research surveyed 388 industry professionals at organizations including agencies, brands, retailers and publishers to uncover how they’re currently using data-driven personalization and natural language processing — and how they plan to incorporate the technologies in the future.

Advertisement

Shoppers are re-prioritizing to stretch their dollars, but brands and retailers are refining their experiences and messaging to build on consumer loyalty.

howdy!
Traditional media including broadcast and print are expected to be hit hard by revenue losses. What will save local from a deeper downward trend next year will be local ad spending on digital, digital out-of-home (OOH) media and connected TV.

howdy!
Digiday caught up with Claudia Chagui, senior vice president of marketing and creative at Telemundo, who explained how her company will cover — and advertise around — the World Cup

The impending demise of the third-party cookie and increasing scrutiny from privacy regulators have pressed advertisers, agencies, tech platforms and media companies to adopt data clean rooms.
You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here .
Unsubscribe from this newsletter or update your preferences.
I don't want to hear from Digiday anymore. Stop receiving all Digiday emails.
Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Older messages

Inside one media company's strategy to monetize the Fifa World Cup

Friday, November 18, 2022

Soccer media business Footballco has spent most of 2022 trying to make hay while the sun is shining. November 18, 2022 Inside one media company's strategy to monetize the Fifa World Cup The Fifa

WTF are conversions APIs?

Thursday, November 17, 2022

Marketers are finding it increasingly challenging to understand and enrich their first-party data in ways that don't rely on pixels. As proactive teams are working to refine and evolve their

How the FTX crash reveals the esports industry's crypto partnership problem

Thursday, November 17, 2022

As the crypto industry continues to buckle, esports companies might be wise to take cues from the traditional sports industry's response to the fracas. November 17, 2022 How the FTX crash reveals

You're invited: Apply to join the Digiday Research Panel

Wednesday, November 16, 2022

Hi there, As a leader in the industry, we wanted to let you know about an opportunity to access exclusive insights and analysis through the Digiday Research Panel. In exchange for taking part in short,

Survey: The state of digital audio advertising in 2022 and 2023

Wednesday, November 16, 2022

Even as advertising experiencing slowdowns across sectors and formats, podcasts and audio investments are remaining strong in 2022 and appear poised to expand in 2023. Audio offers brands an

You Might Also Like

Want a $250k+ affiliate's advice?

Monday, November 18, 2024

This is your chance to work with ClickBank's top earners View in browser ClickBank Logo What drew you to affiliate marketing? Was it the videos of gurus living the high life? Was it the idea of

THE 2024 EXTRA POINTS BOWL will feature the Marietta Pioneers and the Westminster (PA) Titans

Monday, November 18, 2024

We'll see you in Canton this Saturday! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Startups Are Actually Far More Overvalued Now Than in 2021

Sunday, November 17, 2024

And the top SaaStr news of the week To view this email as a web page, click here Battery Ventures: Startups Are Actually Far More Overvalued Now Than in 2021 So Battery Ventures has a new detailed

🦄 It'sa meee, Mario

Sunday, November 17, 2024

A story of a video game behemoth beginning all the way back in the 1800s, and still thriving today. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

💵 Follow the money

Sunday, November 17, 2024

The future of newsletters View in browser hey-Jul-17-2024-03-58-50-7396-PM I've spoken with today's marketing master a couple times now, and her advice is always a refreshing change from the

Podcast app setup

Sunday, November 17, 2024

Open this on your phone and click the button below: Add to podcast app

🤖 Weekend Update: Google’s New E-Commerce AI Agent

Sunday, November 17, 2024

❗❗SEO Black Friday came early this year.. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Marketing Weekly #206

Sunday, November 17, 2024

Why The Right Bidding Strategy Will Make Or Break Your PPC Campaign • How to Use Audience Mirroring in Your Writing (and Why) • Ways To Write Great Sales Copy That Doesn't Sound Sleazy • How We

The Profile: The most powerful person in AI & the Gen Z influencer making Wall Street more accessible

Sunday, November 17, 2024

This edition of The Profile features Martha Stewart, Jensen Huang, Sydney Sweeney, and more. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Sunday Thinking

Sunday, November 17, 2024

"Success is not a comfortable procedure. Get comfortable being uncomfortable if you ever want to be successful." ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌