Digiday - WTF are conversions APIs?
Marketers are finding it increasingly challenging to understand and enrich their first-party data in ways that don’t rely on pixels. As proactive teams are working to refine and evolve their toolkits along these lines, many are turning to conversions APIs to solve their performance challenges. This WTF guide explores the inner workings of conversions APIs and the opportunities they provide marketers amid challenges in the digital media ecosystem. Download this guide to learn:
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