Why PMG’s Nike win doesn't seem all that unusual for the indie media agency

December 02, 2022

Why PMG’s Nike win doesn’t seem all that unusual for the indie media agency

The Texas-based independent agency continues to grow its roster of clients after landing Nike's media AOR business for North America.

Additional coverage:

Video views could guide marketers on where consumers will shop after watching content on social networks.
For the holiday season, Sam's Club teamed up with Kevin Hart to help launch its ad in a movie trailer style and is hoping to connect with moviegoers by boosting brand awareness for the holiday season.
StreamElements’ plug-and-play interface creates a lighter lift for brands looking to reach the gaming community, eschewing the protracted negotiations and production time that can come along with brand partnerships with prominent individual streamers.

Other things to know about

Apply to become a member of the Digiday Research Panel and get exclusive access to industry research and analysis in exchange for participating in anonymous surveys.
Download this report to learn how brands are utilizing affiliate and partner marketing in 2022 and the ways they plan to engage with the channel in 2023. Sponsored by Awin.
Marketers are using incrementality testing to identify when it's advantageous to increase investment in CTV and scale its incremental impact. Sponsored by MNTN.

Advertisers are seeking new and improved benchmarks

Thursday, December 1, 2022

For decades, advertisers have utilized comparative norms to benchmark the effectiveness of their advertising. However, as channels proliferate and KPIs evolve, these benchmarks have developed blind

Why YouTube's focus on competing with streamers may have hurt the platform as brands focus on TikTok

Thursday, December 1, 2022

As competition continues to heat up in the digital video and content creation space with TikTok, Instagram and the recent addition of social app BeReal, YouTube may be feeling that heat more and more.

Amid record-breaking Thanksgiving weekend e-commerce growth, there was an uninvited guest – bot traffic

Wednesday, November 30, 2022

A record 196.7 million Americans shopped online and offline from Thanksgiving Day through Cyber Monday — a lift of 17 million from 2021 — per NRF. November 30, 2022 Amid record-breaking Thanksgiving

The state of affiliate and partner marketing

Tuesday, November 29, 2022

The traditional marketing funnel — awareness, interest, decision and action — isn't always an accurate representation of how many consumers shop and instead often represents the pre-purchase stage

‘Away from tactical media buying’: Advertisers shifting in-housing efforts in to gain more ad spend control

Tuesday, November 29, 2022

There's been a pivot on the things advertisers take in house. It's not biddable media anymore — ie the stuff that isn't scalable, doesn't deliver much competitive advantage and is

Startups Are Actually Far More Overvalued Now Than in 2021

Sunday, November 17, 2024

And the top SaaStr news of the week To view this email as a web page, click here Battery Ventures: Startups Are Actually Far More Overvalued Now Than in 2021 So Battery Ventures has a new detailed

🦄 It'sa meee, Mario

Sunday, November 17, 2024

A story of a video game behemoth beginning all the way back in the 1800s, and still thriving today. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

💵 Follow the money

Sunday, November 17, 2024

The future of newsletters View in browser hey-Jul-17-2024-03-58-50-7396-PM I've spoken with today's marketing master a couple times now, and her advice is always a refreshing change from the

Podcast app setup

Sunday, November 17, 2024

Open this on your phone and click the button below: Add to podcast app

🤖 Weekend Update: Google’s New E-Commerce AI Agent

Sunday, November 17, 2024

❗❗SEO Black Friday came early this year.. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Marketing Weekly #206

Sunday, November 17, 2024

Why The Right Bidding Strategy Will Make Or Break Your PPC Campaign • How to Use Audience Mirroring in Your Writing (and Why) • Ways To Write Great Sales Copy That Doesn't Sound Sleazy • How We

The Profile: The most powerful person in AI & the Gen Z influencer making Wall Street more accessible

Sunday, November 17, 2024

This edition of The Profile features Martha Stewart, Jensen Huang, Sydney Sweeney, and more. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Sunday Thinking

Sunday, November 17, 2024

"Success is not a comfortable procedure. Get comfortable being uncomfortable if you ever want to be successful." ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

💰 3 Quick Wins We Look for When Buying SaaS (20% Revenue Boost in 2 Weeks)

Sunday, November 17, 2024

Most SaaS sellers miss these obvious growth levers - here's how we spot and exploit them... ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

#TA 175: 🤯 Overhead at the B2B Forum: Marketing takeaways & a vibe check

Sunday, November 17, 2024

It was honestly our best year ever. Click here to read this on the web. Ann Handley's biweekly/fortnightly newsletter, "Total Annarchy" Ann on the B2B Forum Stage, Boston Welcome to Issue

Why PMG’s Nike win doesn't seem all that unusual for the indie media agency