Why PMG’s Nike win doesn't seem all that unusual for the indie media agency
|
|
|
|
|
Older messages
Advertisers are seeking new and improved benchmarks
Thursday, December 1, 2022
For decades, advertisers have utilized comparative norms to benchmark the effectiveness of their advertising. However, as channels proliferate and KPIs evolve, these benchmarks have developed blind
Why YouTube's focus on competing with streamers may have hurt the platform as brands focus on TikTok
Thursday, December 1, 2022
As competition continues to heat up in the digital video and content creation space with TikTok, Instagram and the recent addition of social app BeReal, YouTube may be feeling that heat more and more.
Amid record-breaking Thanksgiving weekend e-commerce growth, there was an uninvited guest – bot traffic
Wednesday, November 30, 2022
A record 196.7 million Americans shopped online and offline from Thanksgiving Day through Cyber Monday — a lift of 17 million from 2021 — per NRF. November 30, 2022 Amid record-breaking Thanksgiving
The state of affiliate and partner marketing
Tuesday, November 29, 2022
The traditional marketing funnel — awareness, interest, decision and action — isn't always an accurate representation of how many consumers shop and instead often represents the pre-purchase stage
‘Away from tactical media buying’: Advertisers shifting in-housing efforts in to gain more ad spend control
Tuesday, November 29, 2022
There's been a pivot on the things advertisers take in house. It's not biddable media anymore — ie the stuff that isn't scalable, doesn't deliver much competitive advantage and is
You Might Also Like
‘We found the thing that gives us joy’: Microchild on the microverse, music, and shared language
Wednesday, March 12, 2025
The wife and husband pair of Shannon Sengebau McManus and Jonathan Camacho Glaser are souls behind the band Microchild. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
🦅 Reminder: Masterclass with Jesse Pujji
Tuesday, March 11, 2025
At 1:00 PM Eastern Time (US and Canada) ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
[Webinar tomorrow] Canadian? How to Grow Your Amazon FBA Business as a Canuck
Tuesday, March 11, 2025
Hey Reader, Are you a Canadian? No? Well, you should never skip a single line on an EcomCrew email but this is one exception and you can continue with your day. Yes? Then congratulations on hitting the
The state of ad serving for brands and agencies
Tuesday, March 11, 2025
How ad-serving technology is changing and unlocking new opportunities
♟️ OpenAI's smart chess move!
Tuesday, March 11, 2025
Guess who's sweating?
March Madness is here: Tap into the hype with these marketing plays
Tuesday, March 11, 2025
And more insights to drive smarter social strategies and ROI ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
ET: March 11th 2025
Tuesday, March 11, 2025
Exploding Topics Logo Presented by: Exploding Topics Pro Logo Here's this week's list of rapidly trending topics, insights and analysis. Topic #1 Gruns (trends) Chart Gruns is a DTC startup
If SEO is dead…
Tuesday, March 11, 2025
Here's a surefire way to fall behind your competition: Declare SEO as dead and stop optimizing your content. Sure, the strategies that worked five years ago may not work today, but businesses that
Niche = $$$
Tuesday, March 11, 2025
Why Your Tiny Newsletter Could Be an Advertiser's Dream
The Founder Institute targets first VC fund
Tuesday, March 11, 2025
Startups join the M&A big leagues; Hinge Health files for IPO; stablecoin surges with regulation in play; VC-backed IPOs give up post-election gains Read online | Don't want to receive these