Why PMG’s Nike win doesn't seem all that unusual for the indie media agency
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Advertisers are seeking new and improved benchmarks
Thursday, December 1, 2022
For decades, advertisers have utilized comparative norms to benchmark the effectiveness of their advertising. However, as channels proliferate and KPIs evolve, these benchmarks have developed blind
Why YouTube's focus on competing with streamers may have hurt the platform as brands focus on TikTok
Thursday, December 1, 2022
As competition continues to heat up in the digital video and content creation space with TikTok, Instagram and the recent addition of social app BeReal, YouTube may be feeling that heat more and more.
Amid record-breaking Thanksgiving weekend e-commerce growth, there was an uninvited guest – bot traffic
Wednesday, November 30, 2022
A record 196.7 million Americans shopped online and offline from Thanksgiving Day through Cyber Monday — a lift of 17 million from 2021 — per NRF. November 30, 2022 Amid record-breaking Thanksgiving
The state of affiliate and partner marketing
Tuesday, November 29, 2022
The traditional marketing funnel — awareness, interest, decision and action — isn't always an accurate representation of how many consumers shop and instead often represents the pre-purchase stage
‘Away from tactical media buying’: Advertisers shifting in-housing efforts in to gain more ad spend control
Tuesday, November 29, 2022
There's been a pivot on the things advertisers take in house. It's not biddable media anymore — ie the stuff that isn't scalable, doesn't deliver much competitive advantage and is
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