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Why YouTube's focus on competing with streamers may have hurt the platform as brands focus on TikTok

As competition continues to heat up in the digital video and content creation space with TikTok, Instagram and the recent addition of social app BeReal, YouTube may be feeling that heat more and more.
December 01, 2022

Why YouTube's focus on competing with streamers may have hurt the platform as brands focus on TikTok

As competition continues to heat up in the digital video and creator marketing space with TikTok, Instagram and the recent addition of social app BeReal, YouTube may be feeling that heat more and more.

Additional coverage:

  • For many strategic investors, it's a good moment to put their corporate development teams to work.
  • Despite the current economic climate and perhaps not surprisingly following a record-breaking Thanksgiving shopping weekend, Digiday+ Research found that the majority of brands and retailers expect revenue to increase during the holiday season over last year -- albeit only slightly.
  • As first-party data becomes increasingly important, so does Spotify's Wrapped end of year marketing campaign.
  • Publishers' commerce businesses show positive signs that consumers are still shopping despite the economic downturn. More in this Digiday+ Media Briefing.
  • Despite the rapid rise of gaming, many brands and marketers are still confused about how to best reach the gaming community. Dentsu's new global gaming lead Brent Koning is equipped to navigate these uncertain waters.
Other things to know about

Top Stories
As competition continues to heat up in the digital video and content creation space with TikTok, Instagram and the recent addition of social app BeReal, YouTube may be feeling that heat more and more.

howdy!
For many strategic investors, it’s a good moment to put their corporate development teams to work.  

Consumers are embracing new shopping habits built around convenience and spontaneity, as shopping inspiration strikes anytime, anywhere.

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howdy!
Despite the current economic climate and perhaps not surprisingly following a record-breaking Thanksgiving shopping weekend, Digiday’s survey found that the majority of brands and retailers expect revenue to increase during the holiday season over last year — albeit only slightly.

SSPs are helping publishers connect with new ad networks and DSPs to find buyers, optimize deals and provide valuable analytics.

howdy!
As first-party data becomes increasingly important, so does Spotify’s Wrapped end of year marketing campaign.

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While some marketers believe a decoupled CMS and a headless CMS are the same, this isn’t the case. A headless CMS separates the front and back end to allow marketers more flexibility.

howdy!
Publishers’ commerce businesses show positive signs that consumers are still shopping despite the economic downturn.

howdy!
Despite the rapid rise of gaming in recent years — or perhaps because of it — many brands and marketers are still confused about how to best reach the gaming community. Dentsu’s new global gaming lead Brent Koning is equipped to navigate these uncertain waters.

All Latest Stories

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recordbreaking Thanksgiving shopping weekend new global gaming lead entire shopping journey content creation space Corporate Development teams Publishers commerce businesses looming identity crisis creator marketing space annual Digiday membership many strategic investors current economic climate year marketing campaign Digiday Media Briefing

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