Why YouTube's focus on competing with streamers may have hurt the platform as brands focus on TikTok
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Amid record-breaking Thanksgiving weekend e-commerce growth, there was an uninvited guest – bot traffic
Wednesday, November 30, 2022
A record 196.7 million Americans shopped online and offline from Thanksgiving Day through Cyber Monday — a lift of 17 million from 2021 — per NRF. November 30, 2022 Amid record-breaking Thanksgiving
The state of affiliate and partner marketing
Tuesday, November 29, 2022
The traditional marketing funnel — awareness, interest, decision and action — isn't always an accurate representation of how many consumers shop and instead often represents the pre-purchase stage
‘Away from tactical media buying’: Advertisers shifting in-housing efforts in to gain more ad spend control
Tuesday, November 29, 2022
There's been a pivot on the things advertisers take in house. It's not biddable media anymore — ie the stuff that isn't scalable, doesn't deliver much competitive advantage and is
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Monday, November 28, 2022
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Why the World Cup adds to, rather than eases, all that ails Twitter
Monday, November 28, 2022
User conversations might be on the up, but the platform is still an advertising ghost town, despite the fact that the biggest sporting event in the world is happening now. November 28, 2022 Why the
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