Amid record-breaking Thanksgiving weekend e-commerce growth, there was an uninvited guest – bot traffic
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The state of affiliate and partner marketing
Tuesday, November 29, 2022
The traditional marketing funnel — awareness, interest, decision and action — isn't always an accurate representation of how many consumers shop and instead often represents the pre-purchase stage
‘Away from tactical media buying’: Advertisers shifting in-housing efforts in to gain more ad spend control
Tuesday, November 29, 2022
There's been a pivot on the things advertisers take in house. It's not biddable media anymore — ie the stuff that isn't scalable, doesn't deliver much competitive advantage and is
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Monday, November 28, 2022
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Why the World Cup adds to, rather than eases, all that ails Twitter
Monday, November 28, 2022
User conversations might be on the up, but the platform is still an advertising ghost town, despite the fact that the biggest sporting event in the world is happening now. November 28, 2022 Why the
'Fear of saying the wrong thing is eating us alive': Confessions of an Iranian-American advertiser on the industry's silence on Iranian women's rights
Friday, November 25, 2022
As Iran's feminist movement builds, one Iranian-American advertising executive questions American advertiser's silence. November 25, 2022 'Fear of saying the wrong thing is eating us alive
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