CXL - Most things don't work

Your host today is Ognjen Bošković, Growth Lead at CXL

Experimentation always had a crucial role in business, but it was mostly reserved for sophisticated orgs or random acts of individual contributors.

Moving on, we will see the rise of experimentation as a standard function of any business, big or small. Here's why:

• Knowledge exchange. 10 or 20 years ago, you could have had a 'secret' tactic nobody knew of - today you'll see competitors copying you in a matter of days. And then we'll all experience the law of shitty clickthroughs once everybody starts doing it.
• Marketing teams need to achieve more with less. Budgets are cut, team are downsized, but your goals are still the same (or higher). You'll have to get smart. Smarter. You'll have to figure out new strategies and tactics faster, and on your own. There's no other way.
• Customer behaviour has changed. You could cold email your way to success 10 years ago. Today, customers are becoming more demanding, are more resistant to spammy tactics and expect more value from you. We all need to write new playbooks that are yet to be 'discovered'.

Sure, you can resort to 'best practices'. You can buy a course from a LinkedIn guru. You can listen to an industry leader's biased opinion (yes, the one inclined to preach lead gen because they sell a lead gen tool).

The truth is, best marketing has to be discovered... Through trial and error. Through failure, because most things don't work.

But getting into the experimentation saddle puts you in a position where it's ok to fail, and that's how you 'stumble' upon the next big thing.

The ones that allow your business to grow 100% YoY. Not 3% landing page conversion rate increase.

Connect with Ognjen on LinkedIn.

Your weekly dose of marketing updates

1. Get your case study featured in Growth Notes

We are running out of sustainable competitive moats. Your last chance is to constantly innovate through experimentation at speed.

If you are running experiments and want to share them with our audience...

• Newsletter (+120,000 readers)
•  Social media (+20,000 followers)

You're in the right place.

Case studies like the one you're about to submit help us educate more marketers on how to achieve speed through experimentation and win.

We will feature the best case studies across all of our channels and pay credits to you.

Submit your case study here.

2. CXL Community

Building a successful ecommerce business requires much more than just selling enough products. It's easy to plateau and hit a roadblock.

It can happen if you have saturated your target market. Or if your popular products aren't selling as much as they should because they aren't optimized. Or simply because people are forgetting that you exist as a solution to their problems.

Overcoming this plateau requires looking at the whole picture, and not just picking one popular strategy hoping that'll solve everything. 

This playbook helps you get an insight into the factors that may hinder revenue growth: segmentation, messaging, influencer marketing, UX, and all other areas to work on if you want to get past the plateau.

Get your playbook on how to increase ecommerce sales.

3. Digital analytics simplified: The Beginner’s Guide

Intuition is no substitute for data. As Dr. Eric Bonabeau says, “The more data you have to weigh, and the more unprecedented the challenges you face, the less you should rely on instinct and the more on reason and analysis.”

Thats why digital analytics are such a powerful skill. If you master them, you'll have access to all the data you need to make smart decisions without solely relying on feelings.  

In this guide, you’ll learn how digital analytics can benefit your business, how to master them to communicate with stakeholders, and which tools to use.

Read the full article.

4. CXL Talent Program

US candidates are getting more expensive and harder to attract.

At the same time, there are thousand of affordable, talented marketers with the same skills and experience abroad, struggling to enter the US market. With our Talent Program, we'll help you hire them.

We'll source and train marketing talent from lower-cost-of-living areas eager to work with remote teams. Cutting your time-to-hire and hiring costs in half.

Here’s how it works:

• We find and vet candidates from our talent pool.
• All candidates have 2-5 years of experience and are fully proficient in English.
• They go through a 12-week-long CXL certification program at no cost to you.
• We pick the best ones for you to pick from and interview.
• You find the right candidate within 100 days.

Learn more about CXL Talent Program here.

If you're a marketer from LatAm, Eastern Europe, or Africa, you can get trained by CXL and hired by a US company. Doors are open to you via the link above.

5. Agency resource management built for people & profitability webinar

Speero isn’t only a power user of ClickUp (2+ years of usage plus hitting automation limit every month), but ClickUp is also a power user of Speero’s experimentation.

Speero works with Clickup’s growth team in testing and shaping the program for how to use ClickUp itself to set up, track, coordinate, and measure testing and CRO efforts on the website.

This power-user partnership leads us to organize the upcoming webinar:

— Agency Resource Management Built for People & Profitability —

This event is for you if time is crunching your agency all the time.

Or if you have trouble building the right systems that enable your teams to do their best work, without burnout.Learn:

• How resource management fits into agency operations
• Why resource management is key to profitability and scale
• Actionable strategies to keep your employees (and clients) happy

You'll walk away with a blueprint to better manage team resources, streamline workflows, and make resource management more predictable (and profitable).

Register today to save your spot!

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Ognjen Bošković
Growth Lead at CXL

Let's connect on LinkedIn.

Our address: 901 S Mo Pac Expy, Suite 150, Barton Oaks Plaza One, Austin TX 78746

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