CXL - Kick layoffs in the b*lls

Your host today is Merritt Aho, CEO at CXL

Let’s give corp layoffs a swift kick to the balls.

If you want to help others, share this. If you’re a marketer and want some help, this is for you.

Free all-access CXL subscription available to anyone impacted by layoffs.

Dust off the learning cap. Get some new skills or sharpen ones you’ve got. Boost your creds with one of our 10 marketing minidegrees.

Email support to get started.

We’ll need:

Evidence of layoff (examples: press release, LI post from co. leader, cut list, triangulation with your employ dates in LI profile)
Evidence that you are you (photo ID which we’ll delete immediately)

We’ll start you off with 3 months. Hope to see you moving up in the world after that. Here to support you if not.

Connect with Merritt on LinkedIn.

Your weekly dose of marketing updates

1. Advanced LinkedIn Ads course

LinkedIn Ads are infamous for having terrible CTR and very high CPC.

Most people lose money on it, yet 97% of Fortune 500 companies use LI Ads.

That's because LinkedIn has the best B2B targeting of any platform. If you learn to use it effectively, you can generate the high-quality leads that your sales team will worship you for.

Our Advanced LinkedIn Ads course is now live. After taking this training, you will:

Master the bidding and budgeting strategies to get the lowest costs per click
Understand the calls to action (CTAs) that are effective vs the ones that aren’t
Target exactly the right people in a systematic way that’s repeatable every time
Know the benchmarks for when your campaigns are performing well or poorly
Know the best tracking and attribution strategies to ensure you can trace your efforts all the way down to the results

Check out the course.

2. CXL Community

As your product grows in subscribers and users, more people will organically stop doing business with you.

When growth slows, becomes stagnant, or churn rate goes up, you may start losing more customers than you are gaining every month.

That's why you need to balance your customer acquisition costs and revenue, feeding your retention engine to improve CLV while decreasing churn. This playbook will help you build solid, positive relationships with your customers and ensure that your product meets their long-term needs.

Get your playbook on how to increase SaaS customer retention here.

3. Data storytelling: how to inspire & convince with data

Investing in data lets you make strategic business decisions based on insights rather than instinct or opinion. It reduces risk and drives smarter investments.

But data has no value without understanding. While the data might make sense to you, it might appear as meaningless numbers on a page to people outside of your role.

The benefits of data lie in the way you communicate it.

In this article, you’ll learn why data storytelling is an important skill and how to use data presentation and visualization to influence your audience.

Read the full article.

4. CXL talent program

Go through a 12 week marketing training with CXL for a one-time $100 fee, get matched with US based companies looking for marketers of your profile, land a remote job and experience the true freedom of remote work while being paid more than you ever were.

Upskill through a 12 week world class program
Get matched with US-based companies
Land a remote job that opens the door to the US market
Earn more than you ever did, starting at $40,000/year
Enjoy the true freedom of a remote role
Experience the stability of being paid in USD

US companies are finally opening their doors to you. Learn more about the Talent program here.

If you are a US company interested in growing your team with CXL certified and vetted professionals, fill out this form or contact us.

5. How to effectively incorporate “always-on” user research into your experimentation program

User research. Everyone knows it’s vital. Everyone knows they should do it more. But at the end of the day, do you know how to do it? Join Emma Travis and learn: How to incorporate user research into your experimentation program.

Here’s what you will learn:

How to turn customer insights into an actionable roadmap
Examples of "always on" research in practice
Frameworks & templates to help you to get started
How to use research methods alongside experimentation to support informed business decisions

Users behave differently than us. And they can’t explain why.

They have different needs and behaviors. User research helps you understand them.

Link to register.