Mailbrew Marketing Weekly - Marketing Weekly #108

5 Quiet Ways to Grow on Twitter if You Have Less Than 400 Followers • Top Google Searches • How’d ya do, 2022? 🥂 • How To Improve Your Local Marketing Strategy • Last Episode of the Year and Our End-of-Year Review • Working in marketing with ADHD • I inherited a restaurant • Here’s What Happened On Social Media In December 2022 (Last Marketing Edition) • How Liquid Death took the water market by storm - Boing Boing • Peter Sealey, Former Marketing Executive at Coca-Cola and Columbia Pictures, Dies At 82 - Variety • What it's like being laid off as an immigrant from India - Business Insider • Instagram Marketing: An In-Depth Guide - Search Engine Journal • DeSantis Investigating Christmas Drag Show in South Florida for Allegedly Marketing to Kids - NBC 6 South Florida • The definitive Digiday guide to what’s in and out for advertising in 2023 - Digiday • Black creators call out disparity in influencer gifting - NBC News • 14 Ways to Use Instagram Stories Highlights for Marketing - Social Media Examiner • Who Is the Smartest Guy in Ecommerce? Research Reveals • SparkToro Update: How We Hit $1.5M ARR And 1,500+ Paying Customers in Two Years • ChatGPT for SEO: 20 Ways to Leverage ChatGPT in your SEO Activities • How TikTok Became a Diplomatic Crisis • Top Influencers for 2023 *[Across Categories] • Reverse Prompt Engineering for Fun and (no) Profit • ChatGPT for SEO: 20 Ways to Leverage ChatGPT in your SEO Activities 🤖 * Cluster keywords based on relevance * Classify keywords based on intent * Generate metadata * Generate structured data * Generate redirects rewrite rules My latest post 🤩👇 <a href="https://t.co/8xBkFAIuId" target="_blank">aleydasolis.com/en/search-engi…</a> • If Apple can define its marketing philosophy on one page with three pillars then you don’t need a 5-page marketing philosophy. • If you read just one of my posts this year, read this one. My all-time most popular posts and podcasts, categorized and organized: 1. Building product 2. GTM 3. Growth strategy 4. Benchmarks 5. PMF 6. Career 7. Hiring 8. Startups and leadership 9. Pricing 10. Sales Link below. • What’s a niche topic you could give a 45 minute presentation on with zero prep? • The 10 best Marketing threads of 2022: • People don’t really buy products. They buy: &gt; Painkillers &gt; Lifestyle upgrades &gt; Status symbols &gt; Peace-of-mind In short? They’re buying better versions of themselves. As soon as you understand this subtle but significant difference, your marketing will improve. • Bad copywriting: “Lose weight in a couple of weeks with our program”. Good copywriting: “Lose up to 10 pounds in 4 weeks with our program”. Great copywriting: “Lose up to 10 pounds in just 28 days with our 7-step fitness program”. The more specific, the better. • 2022 was a huge year for me! ・ Grew to a team of 40+ incredible people ・ Doubled revenue in all 3 businesses ・ Felt happier &amp; less stressed ・ Drank no alcohol I give all credit to the way I organized my tasks: Instead of goals, I listed the results I wanted. • There's nothing more fascinating to me than location independent one man online businesses. • "Because everyone else is doing it" is not a marketing strategy. • Gary Vee said the glory days of the TikTok algorithm aren’t going to be around forever. You might only have a few more months to take advantage of it. Here’s the blueprint to leverage TikTok and make up to 7 figures before things change. • Oh hello! If you’re new here: 💼 I’m VP Marketing for SparkToro. We make audience research tools. 📜 In past lives I was a test kitchen cook and journalist. 🐦 I write about marketing, content, careers, and life observations. Say hi/introduce yourself! 👇 • Remove fluff from your email marketing: “Just checking in” “Hope this finds you well” “I wanted to…” Get to the point. Give more value. Get more conversions. • Not all clients are worth it. No matter how much they pay. If a client costs you your peace, negatively impacts culture, is filled with toxic people who have unrealistic expectations — It can cause massive damage to your trajectory. Avoid at all cost. Do due diligence. • Is freecodecamp still the best beginner programming resource? • My daughter couldn’t remember the word “restaurant” so she called it the dinner store and honestly I’m not going back. • In a recent Q&amp;A from the Blueprint community, I was asked how I would factor in Neural Matching and entities when optimizing for search engines. Here is my answer. • Facebook is bringing Messenger chat features back in-app In 2014, Facebook turned off in-app chat features and launched Messenger as a separate app. But in-app chat features are coming back. This is what it looks like: <a href="https://t.co/IyJS4bWggm" target="_blank">twitter.com/itsjeffhiggins…</a> • Apple spent nearly $100 billion on product innovation in the last 5 years 🤯 <a href="https://t.co/Di7fC0I8oI" target="_blank">business-standard.com/article/techno…</a> <a href="https://t.co/ebK6fGxnsi" target="_blank">twitter.com/i/web/status/1…</a> • This one got me thinking, I've got all kinds of interviews and scraped reviews when I gave presentations about SEO peeps working to use our data to better understand users using Chat GPT. <a href="https://t.co/gguByp2NZp" target="_blank">shavinpeiries.com/chat-gpt-custo…</a> • Is it just me, or the "More Tweets" block is becoming a pure engagement bait? I have absolutely 0 interest in "Real Housewifes of Beverly Hills." Why is this tweet suggested to me? I get a feeling that they're trying to TikTok-tify Twitter. And I'm not a fan of that. 🫤 • I *truly* believe ghosting is one of the cruelest things one human being can do to another. Whether it's a romantic relationship, job application, or friendship— everyone deserves honesty and closure. Anything less is cowardly. Period. • Happy New Year everyone. It's only going to get crazier from here. See it as an opportunity instead of a liability. No one promised <a href="https://twitter.com/hashtag/GenX" target="_blank">#GenX</a> anything from the start. We got this. • enjoyed putting out threads around works and life the most of last Q4, i’ll be intentional about doing more in that field as i grow and see everyone in the <a href="https://twitter.com/hashtag/marketingtwitter" target="_blank">#marketingtwitter</a> get a glimpse of my knowledge as much as possible. • I Created Another App To REVOLUTIONIZE YouTube <a href="https://t.co/xzB3LtDsxK" target="_blank">youtu.be/uaHmtJrZRdM</a> <a href="https://twitter.com/hashtag/branding" target="_blank">#branding</a> <a href="https://twitter.com/hashtag/Marketing" target="_blank">#Marketing</a> <a href="https://twitter.com/hashtag/marketingtwitter" target="_blank">#marketingtwitter</a> <a href="https://twitter.com/hashtag/marketing101" target="_blank">#marketing101</a> <a href="https://twitter.com/hashtag/MarketingAchievementAwards" target="_blank">#MarketingAchievementAwards</a> <a href="https://twitter.com/hashtag/MarketingThatMeansBusiness" target="_blank">#MarketingThatMeansBusiness</a> <a href="https://twitter.com/hashtag/MarketingStrategy" target="_blank">#MarketingStrategy</a> <a href="https://twitter.com/hashtag/marketingtips" target="_blank">#marketingtips</a> <a href="https://twitter.com/hashtag/marketingagency" target="_blank">#marketingagency</a> • <a href="https://t.co/jhA4NIxeX4" target="_blank">jasonmascarenhas.com/discounts-are-…</a> Why Discounts Are Bad For Business – What Are The Alternatives <a href="https://twitter.com/hashtag/100DaysOfCode" target="_blank">#100DaysOfCode</a> <a href="https://twitter.com/hashtag/blackfriday" target="_blank">#blackfriday</a> <a href="https://twitter.com/hashtag/BlackFridayDeals" target="_blank">#BlackFridayDeals</a> <a href="https://twitter.com/hashtag/BlackFridayDeals2020" target="_blank">#BlackFridayDeals2020</a> <a href="https://twitter.com/hashtag/marketingtwitter" target="_blank">#marketingtwitter</a> <a href="https://twitter.com/hashtag/sale" target="_blank">#sale</a> <a href="https://twitter.com/hashtag/starkid" target="_blank">#starkid</a> <a href="https://twitter.com/hashtag/cybermonday" target="_blank">#cybermonday</a> <a href="https://twitter.com/hashtag/blackfridaysale" target="_blank">#blackfridaysale</a> <a href="https://twitter.com/hashtag/christmas" target="_blank">#christmas</a> <a href="https://twitter.com/hashtag/shopping" target="_blank">#shopping</a> <a href="https://twitter.com/hashtag/thanksgiving" target="_blank">#thanksgiving</a> <a href="https://twitter.com/hashtag/digitalmarketing" target="_blank">#digitalmarketing</a> <a href="https://twitter.com/hashtag/mark" target="_blank">#mark</a>… • Hey <a href="https://twitter.com/hashtag/MarketingTwitter" target="_blank">#MarketingTwitter</a>, do you have crisis management plans in place for 2023? If not, this course is an excellent place to start: <a href="https://t.co/WFqDu9euDO" target="_blank">bit.ly/2FWGY95</a> • I never really thought about using Twitter this way, but: Replies = new leads Tweets and quote retweets = retention Tweeting is like a marketing funnel. Reply to others if you want to tap into new audiences, &amp; push a tweet out to keep people engaged with you. <a href="https://twitter.com/hashtag/marketingtwitter" target="_blank">#marketingtwitter</a> • 1️⃣ more day until 2023! To wrap up our top content countdown, dive into this blog post on emojis! 🤩 <a href="https://twitter.com/hashtag/SocialMediaMarketing" target="_blank">#SocialMediaMarketing</a> <a href="https://twitter.com/hashtag/MarketingTwitter" target="_blank">#MarketingTwitter</a> <a href="https://t.co/Qr5qlJHBvm" target="_blank">leoniconsultinggroup.com/blog/2021/12/0…</a> • Happy New Year’s Eve! <a href="https://twitter.com/hashtag/marketingtwitter" target="_blank">#marketingtwitter</a> <a href="https://twitter.com/hashtag/NewYear" target="_blank">#NewYear</a> <a href="https://twitter.com/hashtag/NewYearsEve" target="_blank">#NewYearsEve</a> <a href="https://twitter.com/hashtag/newyears" target="_blank">#newyears</a> • Happy New Year from all of us at Sequel! We hope that you find our <a href="https://twitter.com/hashtag/GameChangers" target="_blank">#GameChangers</a> interviews (with some of the best marking minds in the biz.) To access on-demand conversations and check out (and register) for 2023 events here: <a href="https://t.co/06mS6Ij7Ga" target="_blank">hubs.li/Q01wLQgW0</a> <a href="https://twitter.com/hashtag/marketingtwitter" target="_blank">#marketingtwitter</a> <a href="https://twitter.com/hashtag/webinars" target="_blank">#webinars</a> • The amount of free advice Marketing/Advertising folks give on soo many platforms - on here and many others - no one has the right to ask for a free phone call/video chat. That's just pure lazy!!! Am I right? May we go into 2023 demanding our worth!🙏🏾 <a href="https://twitter.com/hashtag/PPCChat" target="_blank">#PPCChat</a> <a href="https://twitter.com/hashtag/MarketingTwitter" target="_blank">#MarketingTwitter</a> • I love the ad placement for our <a href="https://twitter.com/WikstromMedia" target="_blank">@WikstromMedia</a> ad, right in between <a href="https://twitter.com/GretaThunberg" target="_blank">@GretaThunberg</a> and <a href="https://twitter.com/Snowden" target="_blank">@Snowden</a>. Fantastic! 🙂🚀👏 <a href="https://twitter.com/hashtag/marketingtwitter" target="_blank">#marketingtwitter</a> <a href="https://twitter.com/hashtag/TwitterMarketing" target="_blank">#TwitterMarketing</a> <a href="https://twitter.com/hashtag/marketingonline" target="_blank">#marketingonline</a> <a href="https://twitter.com/hashtag/MarketingDigital" target="_blank">#MarketingDigital</a> • <a href="https://twitter.com/hashtag/marketingtwitter" target="_blank">#marketingtwitter</a> <a href="https://twitter.com/hashtag/nft" target="_blank">#nft</a> <a href="https://twitter.com/hashtag/nftcommunity" target="_blank">#nftcommunity</a> <a href="https://twitter.com/hashtag/NFTGiveaways" target="_blank">#NFTGiveaways</a> <a href="https://twitter.com/hashtag/web3" target="_blank">#web3</a> <a href="https://twitter.com/hashtag/p2GAME" target="_blank">#p2GAME</a> <a href="https://twitter.com/hashtag/P2Egaming" target="_blank">#P2Egaming</a> <a href="https://twitter.com/hashtag/NFTMINT" target="_blank">#NFTMINT</a> <a href="https://twitter.com/hashtag/NFTCommunity" target="_blank">#NFTCommunity</a> <a href="https://twitter.com/hashtag/NFTdrop" target="_blank">#NFTdrop</a> <a href="https://twitter.com/hashtag/NFTs" target="_blank">#NFTs</a> <a href="https://twitter.com/hashtag/NFTGiveaways" target="_blank">#NFTGiveaways</a> <a href="https://twitter.com/hashtag/NFTLaunch" target="_blank">#NFTLaunch</a> <a href="https://twitter.com/hashtag/nft" target="_blank">#nft</a> <a href="https://twitter.com/hashtag/nftnews" target="_blank">#nftnews</a> <a href="https://twitter.com/hashtag/ETH" target="_blank">#ETH</a> <a href="https://twitter.com/hashtag/nftartists" target="_blank">#nftartists</a> <a href="https://twitter.com/hashtag/MetaverseNFT" target="_blank">#MetaverseNFT</a> • 👀 <a href="https://twitter.com/ChicagoAMA" target="_blank">@ChicagoAMA</a> <a href="https://twitter.com/AMA_Marketing" target="_blank">@AMA_Marketing</a> --Brian <a href="https://twitter.com/hashtag/MarketingTwitter" target="_blank">#MarketingTwitter</a>
1
Sunday January, 2023

👋 Good day!

Here's your weekly marketing brew. ☕️

⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files


Blogs

Top Google Searches
Si Quan OngDec 29
We’ve pulled four lists from our database of 19.2 billion keywords: We removed all NSFW queries from this list. What you see above are the top 100 “clean” search queries. You can see the full list with NSFW keywords in
Read more ›

Newsletters

How’d ya do, 2022? 🥂
Shannon SankeyDec 29

Cheers to our annual end-of-year recap.

The post How’d ya do, 2022? 🥂 appeared first on Carney.


Podcasts

How To Improve Your Local Marketing Strategy

In this episode of the Duct Tape Marketing Podcast, I interview Laura Nelson. Laura has marketed, sold to, and collaborated with local businesses for over 10 years of her career as a marketer and business manager. She is currently VP of Marketing at Signpost, following roles with Broadly, Reputation.com, …

Last Episode of the Year and Our End-of-Year Review
anchor.fmCopyblogger Media LLCDec 30

It is now the end of the year and Tim Stoddart (@timstodz) and Ethan Brooks (@damn _ethan) sit down to discuss what happened in the podcast and in their lives.   

Right now is the perfect time to reflect on the areas we have made progress in and the areas …


Working in marketing with ADHD

How has been your experience with working in marketing and having ADHD?

I personally struggle to stay organized and complete task.

I inherited a restaurant

In the past year, I started working for my parent’s restaurant full time, starting as a cashier and now taking on more responsibilities such as payroll, supply chain, and maintaining the place. Now I’ve been handed the keys to our socials and we are just getting started on brainstorming a …

Here’s What Happened On Social Media In December 2022 (Last Marketing Edition)

Tiktok:

  • TikTok announces Updated CAP University Marketing Education Course.
  • Tiktok adds new Marketing Partners to its Directory.
  • TikTok working on a new feature called “Posted Drafts” that automatically saves your most recent post as Draft.
  • Tiktok working on a feature to undo feed research if you did it by mistake. …


Marketing Jobs on the Swipe Files Job Board →


Twitter

aleyda
Aleyda Solis 🇺🇦 @aleyda

ChatGPT for SEO: 20 Ways to Leverage ChatGPT in your SEO Activities 🤖

* Cluster keywords based on relevance
* Classify keywords based on intent
* Generate metadata
* Generate structured data
* Generate redirects rewrite rules

My latest post 🤩👇 aleydasolis.com/en/search-engi…

501Dec 31 · 9:36 AM
alexgarcia_atx
Alex Garcia 🔍 @alexgarcia_atx

If Apple can define its marketing philosophy on one page with three pillars then you don’t need a 5-page marketing philosophy.

298Dec 28 · 7:21 AM
lennysan
Lenny Rachitsky @lennysan

If you read just one of my posts this year, read this one.

My all-time most popular posts and podcasts, categorized and organized:

1. Building product
2. GTM
3. Growth strategy
4. Benchmarks
5. PMF
6. Career
7. Hiring
8. Startups and leadership
9. Pricing
10. Sales

Link below.

197Dec 27 · 9:13 AM
mkobach
Matthew Kobach @mkobach

What’s a niche topic you could give a 45 minute presentation on with zero prep?

109Dec 31 · 10:59 AM
Aazarshad
Aazar Shad @Aazarshad

The 10 best Marketing threads of 2022:

168Dec 27 · 5:29 AM
KateBour
Katelyn Bourgoin @KateBour

People don’t really buy products.

They buy:

> Painkillers
> Lifestyle upgrades
> Status symbols
> Peace-of-mind

In short?

They’re buying better versions of themselves.

As soon as you understand this subtle but significant difference, your marketing will improve.

77Dec 29 · 10:32 AM
ecomchasedimond
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Bad copywriting: “Lose weight in a couple of weeks with our program”.

Good copywriting: “Lose up to 10 pounds in 4 weeks with our program”.

Great copywriting: “Lose up to 10 pounds in just 28 days with our 7-step fitness program”.

The more specific, the better.

77Dec 28 · 7:35 AM
mrsharma
Nik Sharma @mrsharma

2022 was a huge year for me!

・ Grew to a team of 40+ incredible people
・ Doubled revenue in all 3 businesses
・ Felt happier & less stressed
・ Drank no alcohol

I give all credit to the way I organized my tasks:

Instead of goals, I listed the results I wanted.

9Dec 31 · 2:41 PM
theandreboso
Andrea Bosoni @theandreboso

There's nothing more fascinating to me than location independent one man online businesses.

6Dec 28 · 7:45 AM
Dmurr68
Daniel Murray @Dmurr68

"Because everyone else is doing it" is not a marketing strategy.

27Dec 28 · 6:10 AM
TaylorLagace
Taylor Lagace @TaylorLagace

Gary Vee said the glory days of the TikTok algorithm aren’t going to be around forever.

You might only have a few more months to take advantage of it.

Here’s the blueprint to leverage TikTok and make up to 7 figures before things change.

34Dec 30 · 1:08 PM
amandanat
Amanda Natividad @amandanat

Oh hello! If you’re new here:

💼 I’m VP Marketing for SparkToro. We make audience research tools.

📜 In past lives I was a test kitchen cook and journalist.

🐦 I write about marketing, content, careers, and life observations.

Say hi/introduce yourself! 👇

1Dec 30 · 8:30 AM
jmoserr
Jeremy Moser @jmoserr

Remove fluff from your email marketing:

“Just checking in”
“Hope this finds you well”
“I wanted to…”

Get to the point. Give more value. Get more conversions.

11Dec 27 · 10:04 AM
TheCoolestCool
Ross Simmonds @TheCoolestCool

Not all clients are worth it.

No matter how much they pay.

If a client costs you your peace, negatively impacts culture, is filled with toxic people who have unrealistic expectations — It can cause massive damage to your trajectory. Avoid at all cost.

Do due diligence.

21Dec 28 · 10:57 AM
coreyhainesco
Corey Haines @coreyhainesco

Is freecodecamp still the best beginner programming resource?

4Dec 28 · 7:00 AM
jayacunzo
Jay Acunzo @jayacunzo

My daughter couldn’t remember the word “restaurant” so she called it the dinner store and honestly I’m not going back.

2Dec 27 · 5:24 PM
Kevin_Indig
Kevin_Indig @Kevin_Indig

In a recent Q&A from the Blueprint community, I was asked how I would factor in Neural Matching and entities when optimizing for search engines.

Here is my answer.

9Dec 28 · 7:40 AM
MattNavarra
Matt Navarra @MattNavarra

Facebook is bringing Messenger chat features back in-app

In 2014, Facebook turned off in-app chat features and launched Messenger as a separate app.

But in-app chat features are coming back.

This is what it looks like: twitter.com/itsjeffhiggins…

ItsJeffHiggins
Jeff Higgins @ItsJeffHiggins

Well that’s new on Facebook 👇
Cc @MattNavarra

8Dec 30 · 2:24 PM
hnshah
hiten.eth @hnshah

Apple spent nearly $100 billion on product innovation in the last 5 years 🤯 business-standard.com/article/techno… twitter.com/i/web/status/1…

4Dec 30 · 4:55 PM
wilreynolds
Wil Reynolds @wilreynolds

This one got me thinking, I've got all kinds of interviews and scraped reviews when I gave presentations about SEO peeps working to use our data to better understand users using Chat GPT.

shavinpeiries.com/chat-gpt-custo…

3Dec 31 · 12:31 PM
timsoulo
Tim Soulo 🇺🇦 @timsoulo

Is it just me, or the "More Tweets" block is becoming a pure engagement bait?

I have absolutely 0 interest in "Real Housewifes of Beverly Hills."

Why is this tweet suggested to me?

I get a feeling that they're trying to TikTok-tify Twitter. And I'm not a fan of that. 🫤

1Dec 28 · 8:46 PM
kdlafrance
Kristen LaFrance @kdlafrance

I *truly* believe ghosting is one of the cruelest things one human being can do to another.

Whether it's a romantic relationship, job application, or friendship— everyone deserves honesty and closure.

Anything less is cowardly. Period.

1Dec 29 · 1:11 PM
BrianClark
Brian Clark @BrianClark

Happy New Year everyone.

It's only going to get crazier from here.

See it as an opportunity instead of a liability.

No one promised #GenX anything from the start.

We got this.

2Dec 31 · 4:34 PM

Thanks for reading!

Have a great week. 🤓


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Older messages

Marketing Weekly #107

Sunday, December 25, 2022

Who is FidanTok and why is she an Unexpected Masterclass in Personal Branding? • This Simple But GENIUS Writing Tip Could Make You Un-Ignore-Able • Create “Add Value” Content — What Does That Mean? •

Marketing Weekly #106

Sunday, December 18, 2022

Tuning Your Drink — How Sound Enhances the Taste of Beverages • 6 Reasons Why Long-Tail Keywords Can Turn Your Dying Website Into a Steady Income Stream • 4 Ways Product Data Can Delight Consumers • 11

Marketing Weekly #105

Sunday, December 11, 2022

How to Ensure Your Brand Stories Are Fit to Print • 5 Foolproof Ways To Get Leads Organically • 21 Reasons Why You Should Be Leveraging Email Marketing • Is Building a Social Media Brand in 2023

Marketing Weekly #104

Sunday, December 4, 2022

How to Effectively Leverage User Insights for Better Product Decisions • 3 Ways to Grow Your Email List Today Without Really Trying • Make money writing — 9 proven ways to monetize your blog • How to

Marketing Weekly #103

Sunday, November 27, 2022

I'm a Writer. Here's 3 Marketing Tips Derek Murphy Taught Me • SEO on a Budget — How to Rank Your Articles Without Paying for SEO Tools • Fill Your Content Calendar: 31 Social Media Content

Key Business Resources For Boutique Consultancies

Tuesday, February 7, 2023

What do you need to deliver value to clients? Boutique Consulting Club Boutique Consulting Club "Adding Value" Daily Blog Key Business Resources For Boutique Consultancies By Danilo Kreimer –

The Startup Month #7

Tuesday, February 7, 2023

How to do ICE, Lloyd Danzig on sports betting, funding updates +More ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Green Deal

Tuesday, February 7, 2023

Happy Tuesday. The Headline story this week is the EU's plans to boost climate tech on the continent. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Another retailer bites the dust

Tuesday, February 7, 2023

More tech layoffs ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Up to 9x cheaper Cost-Per-Lead: 10B analysis

Tuesday, February 7, 2023

Today's hack Epic analysis of 10B impressions uncovered where to get up to 9x cheaper Cost-Per-Lead (then via Facebook Ads)... I bet you, like every startup founder, marketer, and growth hacker, go

Coke Studio’s fizzy goblet

Tuesday, February 7, 2023

Also in today's edition: Keeping up with the Adani meltdown; Mobile wallets 2.0; Huawei's patents play; Did Man City cook the books? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Letter No. 908: The Amazon 'Para-State'

Monday, February 6, 2023

99 DTC brands added to the Power List. View this email in your browser No. 908 / The 'Para-State': The lead features a unique deep dive on Amazon's growing powers, some say it rivals a

Feb. 6 - Adidas’ first new label in 50 years | American Dream misses debt payment

Monday, February 6, 2023

American Dream misses another $8.8M loan payment; Adidas launches first new label in five decades; The Children's Place cuts Q4 outlook, expects up to $54M net sales loss; Amazon cited for safety

Oreo heads to the metaverse

Monday, February 6, 2023

The future is sweet ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Feb. 6 - Old Spice introduces first brand mascot | Honda teams up with Topgolf

Monday, February 6, 2023

Honda, Acura tee up Topgolf deal in swing for millennials, Gen Z; Michelob Ultra, Instacart support Super Bowl push with shoppable TV ads; Campaign Trail: Neutrogena lathers up reality TV parody on