Mailbrew Marketing Weekly - Marketing Weekly #108
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Cheers to our annual end-of-year recap.
The post How’d ya do, 2022? 🥂 appeared first on Carney.
Podcasts
In this episode of the Duct Tape Marketing Podcast, I interview Laura Nelson. Laura has marketed, sold to, and collaborated with local businesses for over 10 years of her career as a marketer and business manager. She is currently VP of Marketing at Signpost, following roles with Broadly, Reputation.com, …
It is now the end of the year and Tim Stoddart (@timstodz) and Ethan Brooks (@damn _ethan) sit down to discuss what happened in the podcast and in their lives.
Right now is the perfect time to reflect on the areas we have made progress in and the areas …
How has been your experience with working in marketing and having ADHD?
I personally struggle to stay organized and complete task.
In the past year, I started working for my parent’s restaurant full time, starting as a cashier and now taking on more responsibilities such as payroll, supply chain, and maintaining the place. Now I’ve been handed the keys to our socials and we are just getting started on brainstorming a …
Tiktok:
- TikTok announces Updated CAP University Marketing Education Course.
- Tiktok adds new Marketing Partners to its Directory.
- TikTok working on a new feature called “Posted Drafts” that automatically saves your most recent post as Draft.
- Tiktok working on a feature to undo feed research if you did it by mistake. …
Marketing Jobs on the Swipe Files Job Board →
ChatGPT for SEO: 20 Ways to Leverage ChatGPT in your SEO Activities 🤖
* Cluster keywords based on relevance
* Classify keywords based on intent
* Generate metadata
* Generate structured data
* Generate redirects rewrite rules
My latest post 🤩👇 aleydasolis.com/en/search-engi…
If Apple can define its marketing philosophy on one page with three pillars then you don’t need a 5-page marketing philosophy.
If you read just one of my posts this year, read this one.
My all-time most popular posts and podcasts, categorized and organized:
1. Building product
2. GTM
3. Growth strategy
4. Benchmarks
5. PMF
6. Career
7. Hiring
8. Startups and leadership
9. Pricing
10. Sales
Link below.
What’s a niche topic you could give a 45 minute presentation on with zero prep?
People don’t really buy products.
They buy:
> Painkillers
> Lifestyle upgrades
> Status symbols
> Peace-of-mind
In short?
They’re buying better versions of themselves.
As soon as you understand this subtle but significant difference, your marketing will improve.
Bad copywriting: “Lose weight in a couple of weeks with our program”.
Good copywriting: “Lose up to 10 pounds in 4 weeks with our program”.
Great copywriting: “Lose up to 10 pounds in just 28 days with our 7-step fitness program”.
The more specific, the better.
2022 was a huge year for me!
・ Grew to a team of 40+ incredible people
・ Doubled revenue in all 3 businesses
・ Felt happier & less stressed
・ Drank no alcohol
I give all credit to the way I organized my tasks:
Instead of goals, I listed the results I wanted.
There's nothing more fascinating to me than location independent one man online businesses.
"Because everyone else is doing it" is not a marketing strategy.
Gary Vee said the glory days of the TikTok algorithm aren’t going to be around forever.
You might only have a few more months to take advantage of it.
Here’s the blueprint to leverage TikTok and make up to 7 figures before things change.
Oh hello! If you’re new here:
💼 I’m VP Marketing for SparkToro. We make audience research tools.
📜 In past lives I was a test kitchen cook and journalist.
🐦 I write about marketing, content, careers, and life observations.
Say hi/introduce yourself! 👇
Remove fluff from your email marketing:
“Just checking in”
“Hope this finds you well”
“I wanted to…”
Get to the point. Give more value. Get more conversions.
Not all clients are worth it.
No matter how much they pay.
If a client costs you your peace, negatively impacts culture, is filled with toxic people who have unrealistic expectations — It can cause massive damage to your trajectory. Avoid at all cost.
Do due diligence.
Is freecodecamp still the best beginner programming resource?
My daughter couldn’t remember the word “restaurant” so she called it the dinner store and honestly I’m not going back.
In a recent Q&A from the Blueprint community, I was asked how I would factor in Neural Matching and entities when optimizing for search engines.
Here is my answer.
Facebook is bringing Messenger chat features back in-app
In 2014, Facebook turned off in-app chat features and launched Messenger as a separate app.
But in-app chat features are coming back.
This is what it looks like: twitter.com/itsjeffhiggins…
Apple spent nearly $100 billion on product innovation in the last 5 years 🤯 business-standard.com/article/techno… twitter.com/i/web/status/1…
This one got me thinking, I've got all kinds of interviews and scraped reviews when I gave presentations about SEO peeps working to use our data to better understand users using Chat GPT.
shavinpeiries.com/chat-gpt-custo…
Is it just me, or the "More Tweets" block is becoming a pure engagement bait?
I have absolutely 0 interest in "Real Housewifes of Beverly Hills."
Why is this tweet suggested to me?
I get a feeling that they're trying to TikTok-tify Twitter. And I'm not a fan of that. 🫤
I *truly* believe ghosting is one of the cruelest things one human being can do to another.
Whether it's a romantic relationship, job application, or friendship— everyone deserves honesty and closure.
Anything less is cowardly. Period.
Happy New Year everyone.
It's only going to get crazier from here.
See it as an opportunity instead of a liability.
No one promised #GenX anything from the start.
We got this.
enjoyed putting out threads around works and life the most of last Q4, i’ll be intentional about doing more in that field as i grow and see everyone in the #marketingtwitter get a glimpse of my knowledge as much as possible.
I Created Another App To REVOLUTIONIZE YouTube youtu.be/uaHmtJrZRdM #branding #Marketing #marketingtwitter #marketing101 #MarketingAchievementAwards #MarketingThatMeansBusiness #MarketingStrategy #marketingtips #marketingagency
jasonmascarenhas.com/discounts-are-…
Why Discounts Are Bad For Business – What Are The Alternatives
#100DaysOfCode #blackfriday #BlackFridayDeals #BlackFridayDeals2020 #marketingtwitter #sale #starkid #cybermonday #blackfridaysale #christmas #shopping #thanksgiving #digitalmarketing #mark…
Hey #MarketingTwitter, do you have crisis management plans in place for 2023? If not, this course is an excellent place to start: bit.ly/2FWGY95
I never really thought about using Twitter this way, but:
Replies = new leads
Tweets and quote retweets = retention
Tweeting is like a marketing funnel. Reply to others if you want to tap into new audiences, & push a tweet out to keep people engaged with you.
#marketingtwitter
1️⃣ more day until 2023!
To wrap up our top content countdown, dive into this blog post on emojis! 🤩
#SocialMediaMarketing #MarketingTwitter
leoniconsultinggroup.com/blog/2021/12/0…
Happy New Year’s Eve!
#marketingtwitter #NewYear #NewYearsEve #newyears
Happy New Year from all of us at Sequel! We hope that you find our #GameChangers interviews (with some of the best marking minds in the biz.) To access on-demand conversations and check out (and register) for 2023 events here: hubs.li/Q01wLQgW0
#marketingtwitter #webinars
The amount of free advice Marketing/Advertising folks give on soo many platforms - on here and many others - no one has the right to ask for a free phone call/video chat. That's just pure lazy!!! Am I right? May we go into 2023 demanding our worth!🙏🏾 #PPCChat #MarketingTwitter
I love the ad placement for our @WikstromMedia ad, right in between @GretaThunberg and @Snowden. Fantastic! 🙂🚀👏
#marketingtwitter #TwitterMarketing #marketingonline #MarketingDigital
#marketingtwitter #nft #nftcommunity #NFTGiveaways #web3 #p2GAME #P2Egaming
#NFTMINT #NFTCommunity #NFTdrop #NFTs #NFTGiveaways #NFTLaunch #nft #nftnews #ETH #nftartists #MetaverseNFT
Hello, This is Admin Love. I am an admin of sir @TheRavenCrypto. If you want to boost your accounts and projects, dm me and we can help you with that!
#cryptocurrency
#Crypto
#marketingtwitter
#nft
#nftcommunity
#NFTGiveaways
#web3
#p2GAME
#P2Egaming
#NFTMINT
👀 @ChicagoAMA @AMA_Marketing
--Brian
#MarketingTwitter
I have an open social manager role at McDonald's. Need the new hire to shape the role with me. If you favor meaningful social over shock value and understand what Ryomen Sukuna, HODL, ARMY, Denji, #twittermarketing and #corecore mean, you should check it. bit.ly/3G6lh53
Thanks for reading!
Have a great week. 🤓
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Older messages
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