Mailbrew Marketing Weekly - Marketing Weekly #103

I’m a Writer. Here’s 3 Marketing Tips Derek Murphy Taught Me • SEO on a Budget — How to Rank Your Articles Without Paying for SEO Tools • Fill Your Content Calendar: 31 Social Media Content Ideas • My Keyword Research Trick on Quora Gets 100K Pageviews Per Month • The Secret to Figuring Out Exactly What Your Audience Wants You to Create • Content Series Guide: Turn One Idea Into a Fascinating 4-Part Story • An Introduction to Tumblr • How to Use HARO (And Alternatives) to Get Killer Backlinks • The Best Damn Food & Drink Gift Guide 2022 • CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers
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Sunday November, 2022

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Blogs

Content Series Guide: Turn One Idea Into a Fascinating 4-Part Story
Stefanie FlaxmanNov 22

Whether you’re a beginner blogger or a seasoned pro, at some point you’ll want (or need) to write a content...

The post Content Series Guide: Turn One Idea Into a Fascinating 4-Part Story appeared first on Copyblogger.

An Introduction to Tumblr
Tamilore OladipoNov 23
In this article, we walk through how to use Tumblr, as well as offering advice for making the most of it.
How to Use HARO (And Alternatives) to Get Killer Backlinks
Jenny AbouobaiaNov 25
So should you still try to get media coverage this way? Absolutely! There are tons of links up for grabs. Not just any links. Super high authority links that can drive traffic, leads, and sales.  But how do you get
Read more ›
The Best Damn Food & Drink Gift Guide 2022
Rand FishkinNov 23
For the third year in a row, we’re back! Our annual food and drink gift guide features our favorite products — ones we’ve used ourselves, received as gifts, and/or gifted to others.  Like last year (and the year before), there’s no ulterior motive. There are no affiliate links or kickbacks. …
CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers
Pablo GarcíaNov 23

CXL Live 2022 was a blast. Over 300 old and new faces flew to Austin to spend two days full of networking and talks on growth and experimentation. Add to that breakfast tacos, a lot of beer, and three parties. Even though the Austin weather had some surprises in store …


Newsletters

📧 Welcome Emails
Ali AbouelattaNov 22
Good, Great & Amazing examples
BFF ❤️ (Black Friday Forever)
Victoria KellyNov 24

This week's recap to read during your food coma.

The post BFF ❤️ (Black Friday Forever) appeared first on Carney.


Podcasts

A How-To Guide On Getting Inside Of A Customer's Brain

In this episode of the Duct Tape Marketing Podcast, I interview Nancy Harhut. Nancy is the co-founder and Chief Creative Officer at HBT Marketing.A frequent conference speaker and author ofUsing Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses.

More About Nancy …

The Copywriter who Saved the Grand Canyon and an Inside Look at the Copyblogger Pod Business Model
anchor.fmCopyblogger Media LLCNov 25

On this episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) learn about Howard Luck Gossage, who was a brilliant ad man who saved the Grand Canyon. We also give a behind the scenes look at the business model of The Copyblogger Pod, as we brainstorm ways to monetize the show. …

Now It’s Thanksgiving Break!
John Wall and Christopher PennNov 25

In this Marketing Over Coffee: No show today, just news to share: Direct Link to File Brought to you by our sponsors:The Mailworks and Marketing Architects The 2022 Buying Guide is Here! Get the high ROI only direct mail can deliver, work with a full service direct mail partner. With …


I will think up (bad) marketing ideas for your business.

I've been in marketing since 2015. Comment what your business does, and I'II provide unethical, misleading, illegal, and downright atrocious marketing ideas to promote your business.

All advice is given on a first come first serve basis. I will take all the credit when things go well, but will accept …

I’ve been asked to submit a 12 month plan for the marketing dept as 2nd stage of interview process (technical assessment).

I feel like this is a huge task. They want projections on key metrics, my history of achievement on similar metrics in the past, timelines, resources and expected activities (email, SEO, content, community etc).

They did not give me any business goals which is really essential before planning unless I …

I Studied Instagram, Pinterest, LinkedIn & TikTok’s Algorithm, Here’s What I learned!

1. Instagram’s Home Page Algorithm Explained

  • For Explore Feed: The platform calculates how much real-time engagement you got on your post based on your follower count. Then, Instagram takes that post to target users with your content. They choose users based on their recent search queries on explore page. Then, …


Marketing Jobs on the Swipe Files Job Board →


Twitter

Dmurr68
Daniel Murray @Dmurr68

12 of the best Christmas ads

1. McDonald’s

2.6kNov 26 · 7:33 AM
alexgarcia_atx
Alex Garcia 🔍 @alexgarcia_atx

Find an enemy.

Highlight their problem.

Position yourself as the solution.

2.9kNov 25 · 10:38 AM
MattNavarra
Matt Navarra @MattNavarra

Why Twitter won't suddenly break following mass workforce layoffs

Ex-Facebook Chief Security Officer @alexstamos explains: semafor.com/newsletter/11/…

292Nov 25 · 7:03 AM
ecomchasedimond
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Don’t sell a gym membership, sell a six pack.

Don’t sell a skincare routine, sell healthy skin.

Don’t sell a healthy diet, sell 5lbs less in X weeks.

Don’t sell the process, sell the outcome.

94Nov 26 · 8:00 AM
Aazarshad
Aazar Shad @Aazarshad

7 free marketing newsletters so good you'll think you're stealing:

90Nov 26 · 6:00 AM
TaylorLagace
Taylor Lagace @TaylorLagace

I’m about to reveal one of the most profitable platforms to grow a DTC brand that NO ONE else is using.

Bookmark this to add 6-7 figures to your top line in 2023.

🧵

74Nov 25 · 10:57 AM
theandreboso
Andrea Bosoni @theandreboso

My friends finding it hard to believe that someone can make more money from a website than from a regular job reminds me that we live in a small bubble.

14Nov 25 · 3:25 AM
KateBour
Katelyn Bourgoin @KateBour

10 un-ignorable Black Friday campaigns that you may have missed:

56Nov 24 · 5:59 AM
amandanat
Amanda Natividad @amandanat

A truly great gift must have at least one of these qualities:

• Recipient needs it but would never think to buy it
• You've tried the product so you know it's good
• It's new and novel to the recipient

Need ideas? I got you.

10 underrated food & drink holiday gifts:

26Nov 23 · 10:01 AM
hnshah
hiten.eth @hnshah

The happiest people are those who don't compare themselves to others.

29Nov 25 · 9:43 PM
randfish
Rand Fishkin @randfish

IMO this is an abuse of monopoly power. Either Google treats its own promotions the same way everyone else does, or it must sell/spin off Gmail.

Antitrust law needs to catch up, and get enforced.

20Nov 25 · 3:19 PM
aleyda
Aleyda Solis 🇺🇦 @aleyda

Delighted to release the new design of my SEO consultancy Website, @orainti 🤩 as minimalist as the previous one, but with a refreshed image, powered by @Wix 👌 I'm blown away by their amazing support, platform flexibility and SEO-focused features 🙌

orainti.com

15Nov 24 · 2:40 AM
JoelKlettke
Joel Klettke @JoelKlettke

Cold outreach update from the guy who was skeptical/hated the entire idea:

+ 110+ positive responses

+ 56 total booked calls (first on Oct 21)

+ Email continues to crush LI

+ Lots of 'great timing' and 'I never respond to cold outreach but...' responses

2Nov 23 · 3:51 PM
TheCoolestCool
Ross Simmonds @TheCoolestCool

Marketing Twitter will have people thinking if they aren’t a CMO by 30, make $175k a year, have time to play Wordle daily, don’t own a rental and aren’t running an affiliate site part time that they’re a failure.

Stop letting the internet play with your emotions.

Do you.

5Nov 26 · 4:52 AM
mkobach
Matthew Kobach @mkobach

Name a more successful business family than the Kardashians. I’ll wait. twitter.com/michaelmiraflo…

michaelmiraflor
Michael J. Miraflor @michaelmiraflor

The Kardashian family has launched 4 businesses that are now valued at over $1B dollars:

Skims ($3.2B Valuation)
Good American ($1.6B Valuation)
SKKN ($1B < Valuation)
Kylie Cosmetics ($1.1B Exit)

via @foundedbycelebs

7Nov 26 · 5:26 PM
timsoulo
Tim Soulo 🇺🇦 @timsoulo

The first "SEO Beers & Snacks" meetup in @ahrefs HQ in Singapore was a success!

More in-person events to come soon ;)

7Nov 24 · 6:54 PM
mrsharma
Nik Sharma @mrsharma

So @moizali and I need to record our BFCM recap episode for Limited Supply...

What did you see?

You can DM me and your numbers will stay anonymous (unless you want a shoutout!) 😊

DM me 👇 twitter.com/messages/compo…

2Nov 26 · 10:17 AM
JHTScherck
JH Scherck @JHTScherck

Have a lot to be thankful for this year and turkey is overrated, so we went with Wagyu sliders with pickled red onion on a Hawaiian roll.

0Nov 24 · 8:03 PM
Kevin_Indig
Kevin_Indig @Kevin_Indig

Anyone working in Growth would ask “what drove this?” as a natural reaction.

Don’t get me wrong. I think Twitter will improve and thrive.

But saying “numbers are up!” without adding a WHY means you don’t know or it’s not due to something you did.

elonmusk
Elon Musk @elonmusk

Twitter added 1.6M daily active users this past week, another all-time high

0Nov 23 · 12:58 PM
milesbeckler
Miles Beckler @milesbeckler

Happy homemade pumpkin pie for brekkie-day.

Thanks for being you.

Let's make 2023 your best year ever!

1Nov 24 · 8:07 AM
peeplaja
Pe:p Laja 🇺🇦 @peeplaja

The wrong way to conduct message testing:
would you buy from this website?

The right way:

What's unclear?
Who is this for?
How interested are you in the value promised?
Why choose this company over others?

0Nov 23 · 12:14 PM
benjihyam
Benji Hyam @benjihyam

Probably no better time to be a profitable bootstrapped business.

The days of raising tons of money and blowing it on growth are over.

Idolizing smart strategic growth will make a comeback.

1Nov 24 · 7:41 PM
jayacunzo
Jay Acunzo @jayacunzo

Thankful for your support here, on my newsletter, and via my show.

I spent ~7 years writing to no one but myself. The best part of my work now?

I still write just to myself. But I’ve found others like me who care about these things too.

Thank you.

Happy Thanksgiving 🍁

0Nov 24 · 5:20 AM
BrianClark
Brian Clark @BrianClark

From a neurological perspective, we feel better in pursuit of a goal than we do once we’ve achieved it.

The culprit? Dopamine.

But there's a better way to a get a fix of our favorite neurotransmitter.

further.net/tyranny-of-mor…

3Nov 24 · 8:49 AM

Thanks for reading!

Have a great week. 🤓


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Marketing Weekly #102

Sunday, November 20, 2022

Three Quick Tips To Market Your Writing as an Introvert • Discovery Phase in Software Development: Guide | Ronas IT • How To Use Substack's New Cross-Posting and Mention Feature • 10 Ways To Deal

Marketing Weekly #101

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How to know your TV concept will work… before you launch it • How to Create an Effective Google AdWords Campaign • How to Create Your First Writing Gig on Fiverr • Apple Search Ads Holiday Marketing

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Sunday, November 6, 2022

Why an Obsession with Attribution Is Leading Your Business Astray • How to Get Fortune 500 Companies Hooked on Your Writing • How to Create Thought Leadership Concepts That Stand Out • The Birth of

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How to Create a Killer Social Media Strategy • 3 Step Strategy to Make Creativity a Profitable Business • This Is How I Make My Gumroad Product Stand Out • Burger King Dressed Up As McDonald's For

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Sunday, October 23, 2022

Hawkins Cheezies: What Marketers Can Learn From A Simple Snack Brand • November Social Media Holidays for Organizations to Gobble Up • Sensory Marketing: How Sound Enhances the Customer's Eating

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