Mailbrew Marketing Weekly - Marketing Weekly #105

How to Ensure Your Brand Stories Are Fit to Print • 5 Foolproof Ways To Get Leads Organically • 21 Reasons Why You Should Be Leveraging Email Marketing • Is Building a Social Media Brand in 2023 Crucial for Your Business? • One of the Easiest Ways to Grow Your Blog Traffic You Might Not Know About • 5 Keys to Content Marketing Mastery in 2023 • Social Proof: Predictions About The Future of Personal Branding • How Rand Makes Those Split-Screen Videos You See on LinkedIn and Twitter • Intuitive Web Design: How to Make Your Website Intuitive to Use • Growin’ as Your Goin’ 🌱
11
Sunday December, 2022

👋 Good day!

Here's your weekly marketing brew. ☕️

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Blogs

5 Keys to Content Marketing Mastery in 2023
Sonia SimoneDec 8

Does content marketing mastery mean you’re the best all around? The best copywriter, the best graphic designer, the best blogger?...

The post 5 Keys to Content Marketing Mastery in 2023 appeared first on Copyblogger.

Social Proof: Predictions About The Future of Personal Branding
Tamilore OladipoDec 8
We explore predictions about the future of personal branding through the expert opinions of Social Proof interviewees and my own thoughts based on general market trends.
How Rand Makes Those Split-Screen Videos You See on LinkedIn and Twitter
sparktoro.comRand FishkinDec 8
Several times a week, I post videos that look like this on (usually) LinkedIn and Twitter: They tend to get a lot of engagement (in this case, 10,000+ “impressions” which translates to a respectable 2,880 “viewers” according to LinkedIn). And inevitably, I get comments, DMs, or emails that ask “how …
Intuitive Web Design: How to Make Your Website Intuitive to Use
Peep LajaDec 9

The easier your website is to use, the more people use it. An essential part of “easy to use” is intuitiveness. Intuitive design means that when a user sees it, they know exactly what to do. Intuitive design is invisible. Design is intuitive when users can focus on a task at …


Newsletters

Growin’ as Your Goin’ 🌱
Victoria KellyDec 8

It's a week of testing new marketing channels, content strategies, and (best of all) gifts.

The post Growin’ as Your Goin’ 🌱 appeared first on Carney.


Podcasts

Leadership Lessons To Help Guide You To Excellence

In this episode of the Duct Tape Marketing Podcast, I interview Tom Peters. Tom is coauthor of In Search of Excellence—the book that changed the way the world does business and is often tagged as the best business book ever. Twenty books and forty years later, Tom is still …

Ryan Carr: How to Work Smarter with the Content You Create
anchor.fmCopyblogger Media LLCDec 9

On this week’s episode, Ethan Brooks (@damn_ethan) talks to growth marketer, Ryan Carr (@ryan_boat). They discuss their work at HubSpot and The Hustle. Ryan also speaks about ad creative, sales letters, and content distribution.

--- Send in a voice message: https://anchor.fm/copyblogger-podcast/message
Using Behavioral Science in Marketing
John Wall and Christopher PennDec 9

In this Marketing Over Coffee: In this episode Nancy Harhut talks about driving customer action and loyalty by prompting instinctive responses Direct Link to File Brought to you by our sponsors:Marketing Architects and Rocket Money Get Nancy’s book Using Behavioral Science in Marketing here Sparked by Chialdini 7:11 Unlock the …

The Twitter Upheaval and What it Means for Marketers
anchor.fmBufferDec 7

Hello there! On today’s episode we dive into what’s happening at Twitter and how it will impact marketers. We also share some advice for getting more engagement on Twitter, featuring a brand new Buffer feature, Twitter Threads scheduling. Learn more about threads scheduling at https://buffer.com/twitter.

I hope you …


Anyone working in marketing/graphic design and making six figures? What do you do?

Where are you based? How many years of experience do you have? What kind of work do you do? How did you get to where you are now? Do you enjoy your job?

I started a marketing job and there isn’t much to do.

Just wondering if anyone in the industry is having similar experiences. I will receive the occasional project but complete that in a day and then I have a week with nothing much to do. I manage the social media and then spend the rest of the day doing Facebook Blueprint …



Marketing Jobs on the Swipe Files Job Board →


Twitter

alexgarcia_atx
Alex Garcia 🔍 @alexgarcia_atx

Kia's rebrand is confusing people.

People are mistaking Kia's new logo for "KN."

Because of that, over 30,000 people are searching for "KN Car" on Google.

So, If I'm Kia this is how I'd capitalize on the oppurtunity:

1.1kDec 07 · 6:06 PM
Aazarshad
Aazar Shad @Aazarshad

Bad Facebook Ads:
• Here's why we are awesome
• Here's 50% off
• Check our high-tech product
• Generic value prop

Good Facebook Ads:
• Here's your pain, we get it
• Here's your transformation
• Here's a relatable story, no gimmicks
• Here's an offer you can't refuse

50Dec 09 · 5:37 AM
ecomchasedimond
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Copywriting Tip:

Use odd numbers instead of even ones.

Examples:

- ”How to grow your biceps in 19 days”
- “13 reasons why you should buy our makeup”
- “7 beginner mistakes adults make in the gym”

Odd numbers → more curiosity → more clicks.

40Dec 08 · 8:25 AM
TheCoolestCool
Ross Simmonds @TheCoolestCool

You’re 20 minutes from death.

And these are the 5 most common regrets according to a palliative care nurse and how you can avoid them at all costs:

43Dec 08 · 6:27 PM
MattNavarra
Matt Navarra @MattNavarra

This is a big deal 😲

TikTok just added location tagging for videos 📍

TikTok search is about to get a LOT more useful for users and businesses

Bytedance is coming for you, Google

40Dec 09 · 8:59 AM
amandanat
Amanda Natividad @amandanat

Twitter etiquette:

If you reply in disagreement, you should "like" the OP's tweet or else you just look aggressive.

Agree or disagree?

4Dec 10 · 9:18 AM
KateBour
Katelyn Bourgoin @KateBour

Assuming your potential customers think—and buy—just like you is what’s keeping you stuck.

Don’t assume. Ask.

9Dec 08 · 4:14 PM
jimmy_daly
Jimmy Daly @jimmy_daly

we've paid out $110k to freelancers this year 🥳

1Dec 08 · 11:00 AM
lennysan
Lenny Rachitsky @lennysan

Last week I sat down with @ethan_l_s from @graphitegrowth to learn what it takes to win at SEO.

Graphite has helped companies like MasterClass, Thumbtack, Robinhood, Netflix, and Honey develop their SEO strategies.

Here are the 5 most important things to know about SEO:

22Dec 07 · 12:42 PM
randfish
Rand Fishkin @randfish

Guess if I were the new, megalomaniacal owner, I'd also limit the reach of tweets like this. 🙄🙄🙄

(and yes, I clicked through to the warning, which appears genuine, but it provides no logical details on why)

13Dec 09 · 12:34 AM
hnshah
hiten.eth @hnshah

How many AI avatar apps do we actually need?

17Dec 09 · 1:34 PM
JoelKlettke
Joel Klettke @JoelKlettke

Quite a lot of head-in-sand copywriters trying to pretend AI isn't going to have a substantial impact on their industry in the next few years.

11Dec 07 · 1:37 PM
TaylorLagace
Taylor Lagace @TaylorLagace

We’ve got a solution that could generate an extra $295k every month for the folks over at Blueland while keeping their ad spend the same.

Here’s the playbook for free:

(This’ll work for any ecom store)

21Dec 09 · 1:12 PM
theandreboso
Andrea Bosoni @theandreboso

Yesterday someone impersonated me with a fake account.

I reported it, submitted my ID and in a few minutes it was gone.

Really surprised about how smooth the process was.

1Dec 08 · 8:09 AM
mrsharma
Nik Sharma @mrsharma

7 months ago, we launched @hooxco to make high-converting landing pages available to anyone.

We are now a team of 24 people and looking to hire a NYC-based, Account Manager! 🙌

If that’s you, please DM or email me.

If you know someone, send them my way and I’ll send you $5k!

6Dec 08 · 7:45 AM
Dmurr68
Daniel Murray @Dmurr68

Looking for podcast guests for The Marketing Millennials podcast for the following topics:

- Marketing Psychology
- Content Creation
- Creating Demand
- Content Strategy
- Internal Marketing
- Ad copywriting

Tag the best people you know at any of these topics 👇

14Dec 08 · 7:40 AM
peeplaja
Pe:p Laja 🇺🇦 @peeplaja

Hiring for 3 roles

- Audience/panel recruitment marketer
- Content writer + marketer
- R&D product manager (technical)

If looking, holler at me.

11Dec 07 · 4:01 PM
jayacunzo
Jay Acunzo @jayacunzo

People can barely write. Suddenly with AI, we’re excited for them to be editors?

That’s a whole different (and difficult) creative skill to master.

I’m all for finding ways to advance creative work using tech, but “everyone can just be editors now!” ain’t it.

11Dec 07 · 5:58 PM
mkobach
Matthew Kobach @mkobach

Many jobs/careers are going to evolve so quickly that I foresee a rise in humanities majors over the next two decades.

Instead of studying the fundamentals of a job that might be obsolete in a few years, it will be more important to learn how to learn.

6Dec 08 · 8:08 AM
Kevin_Indig
Kevin_Indig @Kevin_Indig

Chat GPT gets more searches than Crypto.

Another symbolic chart for this year.

2Dec 09 · 11:24 AM
jmoserr
Jeremy Moser @jmoserr

Another beautiful day in Hawaii 🌴

0Dec 10 · 10:49 AM
coreyhainesco
Corey Haines @coreyhainesco

I'm about 1,000 subscribers away from hitting my end-of-year goal for Swipe Files of 15,000 🚀

Think you can help me make it? 🙏

6Dec 08 · 7:00 AM

Thanks for reading!

Have a great week. 🤓


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