Mailbrew Marketing Weekly - Marketing Weekly #104

Sunday December, 2022

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Blogs

Better Marketing - Medium

How to Effectively Leverage User Insights for Better Product Decisions

Reshu RathiDec 2

3 Ways to Grow Your Email List Today Without Really Trying

Scott StockdaleDec 2

Make money writing — 9 proven ways to monetize your blog

Inu EtcDec 2

How to Effectively Grow Your Audience With the Best Content Marketing Strategies

Rui AlvesDec 2

5 Hidden YouTube Tips to Make Your Faceless Channel a Huge Success

Laura EveDec 2

Copyblogger

5 Elements That Build a Roster of Terrific Freelance Writing Clients

Sonia SimoneDec 1

I once recorded a podcast episode with Seth Godin where we talked about storytelling. During our conversation, he made a...

The post 5 Elements That Build a Roster of Terrific Freelance Writing Clients appeared first on Copyblogger.

Buffer Resources

How This Peruvian Small Business Creates Ethical Dog Apparel

Umber BhattiDec 1

By taking inspiration from her hometown, this entrepreneur has created a small business that uplifts and gives back to her community.

SEO Blog by Ahrefs

Link Building for SEO: The Beginner’s Guide

Tim SouloDec 3

CXL

The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

Gareth HancockNov 29

Here’s an interesting statistic: Eight out of 10 TikTok users say they enjoy TikTok Ads. At a time when more people are using ad blockers and paying for ad-free experiences, TikTokers are embracing advertising. TikTok’s audience uses the app with an exploratory mindset and a willingness to engage with branded …

Grow and Convert

Why We’re Adding Paid Search Management to Grow and Convert’s Services

Amethyst MurphyNov 29

In the 7 years since starting Grow and Convert, we’ve made one thing extremely clear: search intent matters. We coined the term “Pain Point SEO” with the intention of proving — via many case studies — that a keyword strategy which focuses on high-intent keywords produces more leads than a …

Newsletters

Carnage Issues

To the Extreme 📈

Victoria KellyDec 1

Rock the mic like a vandal. And tackle your social strategies head-on with this week's recap.

The post To the Extreme 📈 appeared first on Carney.

Podcasts

Duct Tape Marketing

Finding Your Voice And Using It To Make Ridiculously Good Content

ducttape.libsyn.comDec 1

In this episode of the Duct Tape Marketing Podcast, I interview Ann Handley. Ann is a Wall Street Journal bestselling author focused on helping businesses worldwide escape marketing mediocrity to ignite tangible results. Her work has appeared in Entrepreneur, the Wall Street Journal, NPR, Chicago Public Radio, and the …

Ecommerce Marketing School with Ben Jabbawy

See You In 2023! Now Go Crush The Holiday Season #567

share.transistor.fmPrivyNov 29

Try Privy for FREE today
Get your copy of The Ultimate Black Friday Calendar
Get your free SMS marketing templates
Get your copy of The Ultimate 2022 Ecommerce Holiday Calendar
Check out Privy on YouTube
Check out our book, The Ecommerce Marketing Handbook
Get your free copy of Ecommerce Marketing …

The Copyblogger Podcast

Ben Wilson: How to Start a Hit Podcast

anchor.fmCopyblogger Media LLCDec 3

In this episode, Tim sits down with Ben Wilson, host of the "How to Take Over the World" podcast.

Ben talks about his journey from living at home with his parents to creating his popular podcast, as well as how he met Mr. Beast.

Check out the Ben's podcast: …

Marketing Over Coffee Marketing Podcast

Now with More Rando Pre-Holiday News

John Wall and Christopher PennDec 1

In this Marketing Over Coffee: In this episode learn about CyberWeek, Clean Rooms, The World Cup and more! Direct Link to File Brought to you by our sponsors:Marketing Architects and Rocket Money Black Friday / Cyber Monday / Giving Tuesday House of Representative Report on Price Gouging Substitute Brands gaining …

The Science of Social Media

5 Social Media Content Ideas for 2023

anchor.fmBufferNov 29

Oh hi there, it’s been a while! We’re experimenting with kicking off the Science of Social Media podcast again! On today’s episode we take a look back at our best performing social media posts of 2022 and share what worked! We’ll also celebrate the launch of our latest Buffer feature, …

r/marketing

I've written copy for tech companies like Zoom, Slack, and Drift. Here's my in-depth guide to writing copy that helps your brand escape competition and convert more visitors.

117

Recently I wrote a post on hero sections for landing pages and it was well received, so I decided to write a more in-depth guide to help beyond that.

The goal is to create a playbook to give a clear vision of how to write landing page copy thatseparates …

Am I doing the right thing by leaving this comfortable safe and stress free job?

120

The company I’ve been working at I’ve been there for five years. It’s a great company (architecture firm but I work in their marketing dept) my boss is amazing, love my team, low stress, and I get every other Friday off. I make $110k a year, and have little to …

What is the best response to people who say Marketing is too easy and everyone can do it?

117

Question in the title. My partner’s mother made a very weird remark on how Marketing is an easy career and anyone can do it, there’s no future, etc. Although I explained to her that that’s not the case, I’ve heard a lot of people ask me this question. What could …

Marketing - Latest - Google News

Royal Media Services Shines in 2022 Marketing Society Awards - Kenyans.co.ke

Kenyans.co.keDecember 4

7 Secrets of Truly Successful Personal Brands - Entrepreneur

EntrepreneurDecember 3

Drew Brees Struck By Idiotic Marketing Ploy, Not Lightning - Defector

DefectorDecember 2

Rick Lewchuk To Exit CNN Senior VP Post As Network Undergoes Cost Cutting - Deadline

DeadlineDecember 1

MM+M announces 2023 class of 40 Under 40 - 40 Under 40 - MM+M Online

MM+M OnlineDecember 1

Social Media Content Strategy: From Start To Finish - Search Engine Journal

Search Engine JournalNovember 30

Balenciaga Attacking Marketing Agency to Deflect Mistakes, Sources Claim - TMZ

TMZNovember 30

‘People See Why We Came Off Now’: Lush Has No Regrets About Quitting Instagram And Facebook - The Drum

The DrumNovember 28

Marketing Jobs on the Swipe Files Job Board →

Twitter

Top links from tweets

Instagram Is Over

www.theatlantic.com

The app’s original purpose has been lost in the era of “performance” media.

Friends of Seer Fireside Chat: Q&A with Rand Fishkin and Wil Reynolds - Dec 01 | Hopin

hopin.com

Get tickets to Friends of Seer Fireside Chat: Q&A with Rand Fishkin and Wil Reynolds, taking place 12/01/2022. Hopin is your source for engaging events …

Maybe a Little Less Twitter and LinkedIn, And a Little More SEO and List Building | SaaStr

www.saastr.com

So I don’t really know as much about digital marketing as I should, and as you might think, but every time I look at our …

Digital 2022: April Global Statshot Report — DataReportal – Global Digital Insights

datareportal.com

All the data, trends,and insights you need to make sense of the global “state of digital” in April 2022. Top stories this quarter include a …

ChatGPT

chat.openai.com

A conversational AI system that listens, learns, and challenges

'Gaslighting' is Merriam-Webster's word of 2022

www.nbcnews.com

Lookups for the word on merriam-webster.com increased by 1,740% over last year.

Marketers

Amanda Natividad @amandanat

*taps mic*

Why are we acting like “Elf on the shelf” is something we all grew up with? This thing came out of nowhere and we’re all pretending it’s some classic tradition.

1.2k

74Dec 03 · 9:34 AM

Alex Garcia 🔍 @alexgarcia_atx

Masterclass launched in 2015.

Seven years later, Masterclass built an education empire worth $2.7B.

One of its main drivers for growth is SEO.

Here's how they did it:

682

115Dec 03 · 7:49 AM

Andrea Bosoni @theandreboso

If ChatGPT replaces Google most of the websites that get visitors through content are going to die.

730

56Dec 02 · 2:24 AM

Joel Klettke @JoelKlettke

Presented without comment #gptchat

352

77Dec 03 · 9:25 AM

Aleyda Solis 🇺🇦 @aleyda

Learn how to develop an SEO audit and an SEO report with ChatGPT 🤯

198

29Dec 02 · 2:25 PM

Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Copywriting Tip:

Remind your prospects how much:

>> Time
>> Money
>> And energy

They’re wasting by not using your product or service.

It‘ll incentivize them to take action ASAP.

189

29Dec 01 · 10:56 AM

Taylor Lagace @TaylorLagace

TikTok Spark Ads have the potential to generate 7 figures for your brand.

We’ve worked with over 100,000 influencers to figure out the best strategies & to help you learn from our mistakes.

Here’s the 5 simple steps to implement Spark Ads that REALLY work.

118

34Dec 02 · 12:59 PM

Ross Simmonds @TheCoolestCool

At first I was skeptical but I’m fully convinced that GPT3 is going to change the way marketing is done.

118

13Dec 03 · 5:51 AM

Wil Reynolds @wilreynolds

Watching parents be proud of their grown children always brightens my day. twitter.com/GoodNewsCorres…

GoodNewsCorrespondent @GoodNewsCorres1

MOM WATCHES SON LAND FIRST COMMERCIAL PLANE IN HOMELAND: Proud mother, Rosa González eagerly awaits the first commercial landing of her son, Captain Gabriel Romero, at the Luis Muñoz Marín International Airport, in his homeland of Puerto Rico.

116

11Dec 02 · 3:28 PM

Katelyn Bourgoin @KateBour

Coca-Cola is one of the best known brands on the planet, yet they still spend $4B a year on ads

We pay attention to—and buy—from people and brands that are familiar

And how do you build a familiar brand?

By showing up "everywhere” and being un-ignorable

Even if it costs $4B

105

18Dec 01 · 4:54 PM

Matt Navarra @MattNavarra

Marketing Wrapped 2022

24Dec 02 · 1:55 AM

Daniel Murray @Dmurr68

This a big moment for The Marketing Millennials Podcast!

7Dec 01 · 3:34 PM

Kevin_Indig @Kevin_Indig

Big win for me this week: Growth Memo crossed 8,000 subscribers!

I set this goal for the end of the year but crossed it one month earlier - thanks to all of you!

Appreciate you all for being loyal readers 🙏!

0Dec 02 · 2:13 PM

hiten.eth @hnshah

I asked the AI: write the code for a javascript browser bookmarklet that lets you blur any element individually on the page

4Dec 02 · 11:05 PM

Lenny Rachitsky @lennysan

Still thinking about @mattmochary's insight that companies that downsize often perform better soon after, no matter how badly the layoffs are handled.

Here's what he predicted for Twitter.

9Dec 03 · 10:48 AM

Miles Beckler @milesbeckler

The power of an email list.

1Dec 03 · 11:55 AM

Rand Fishkin @randfish

Huh. By not looking at or replying to my Twitter notifications, I really am happier & more productive.

Am I curious? Sure. But do I really want to see whatever Mush fans are yelling at me about? 🫣

0Dec 02 · 4:53 PM

Aazar Shad @Aazarshad

Marketers: What do you think?

Subject line: Zuck this.

5Dec 02 · 5:44 AM

Matthew Kobach @mkobach

Imagine when AI can create this entire movie. Or album. Or TV series. Or documentary. It’s only a matter of time.

Reconsidering Cinema @coenesqued2

I asked AI to render Wes Anderson's The Shining

3Dec 03 · 10:46 AM

Pe:p Laja 🇺🇦 @peeplaja

AI can write copy, but until humans read copy and make purchasing decisions based on it, the human-led messaging will not go away.

GTP3 has no clue about your ICP's pains and desired gains, competitive landscape, etc - fundamentals for writing something that resonates.

3Dec 02 · 9:09 AM

Tim Soulo 🇺🇦 @timsoulo

Which app do you use for annotating screenshots?

I used Skitch for quite a few years, but now considering to switch to either @shottr_cc or @CleanShot.

Anything other alternatives I should consider?

2Dec 01 · 9:25 PM

JH Scherck @JHTScherck

So many consultants now offer positioning and frame it as the big growth lever to pull. Yes, it matters and makes a difference, but this notion that strategic narrative needs to be a huge constant focus is misguided.

You need to create something people want to be a part of first

0Dec 02 · 5:12 PM

Benji Hyam @benjihyam

On average, the bigger the following someone has, the worse their advice is. Especially true for those not famous in their industry.

Why? They optimize for engagement rather than being correct.

To get large followings you have to generalize to appeal to the masses.

1Dec 01 · 9:57 AM

Corey Haines @coreyhainesco

The #1 most effective newsletter growth tool right now 💪

SparkLoop @SparkLoopHQ

🚨🚨🚨 FREE NEWSLETTER TOOL DROP 🚨🚨🚨

Today we're launching Upscribe: the ultimate newsletter recommendation tool & network.

This is how you EXPLODE your newsletter audience growth *and* revenue in 2023. With zero work.

Here are the details 👇

3Dec 02 · 9:09 AM

#MarketingTwitter

VEEWAR_PLATFORM @VeewarPlatform

DIY: maak een verrassende #interactieve #kerstkaart met #AugmentedReality. Met #VEEWAR toon je augmented video's audio knoppen of leuke #3D animaties. Bekijk de demo! veewar.com/kerstkaart-int… (168) #XMAS #christmas #card #christmascard #kerstkaart #AR #marketingtwitter

0Dec 04 · 12:00 AM

Reggie Tan | rtan.eth @ramoneLIVE

Notion has literally become my second brain.

Do you use it for your career, and how?

#marketingtwitter #notion

1Dec 03 · 11:56 AM

Pony Express HQ @PonyExpresshq

Hey, #SmallBusinesses, you can instantly deliver your #Christmas🎄 offers to customers using text marketing. Join today, and start texting customers: getponyexpress.com

#holidayseason #restaurants #retails #womenfashion #dressshop #hairdressers #marketingtwitter #sportsbiz

0Dec 03 · 11:24 AM

Tithi @socialmedia_mgr

Some common goals (LinkedIn)

* Increasing your brand awareness (probably best measured using data on your LinkedIn Page analytics)

#marketingtwitter #marketing #marketingstrategy #MarketingSuccess #SocialistSunday

0Dec 03 · 10:44 AM