Mailbrew Marketing Weekly - Marketing Weekly #104

How to Effectively Leverage User Insights for Better Product Decisions • 3 Ways to Grow Your Email List Today Without Really Trying • Make money writing — 9 proven ways to monetize your blog • How to Effectively Grow Your Audience With the Best Content Marketing Strategies • 5 Hidden YouTube Tips to Make Your Faceless Channel a Huge Success • 5 Elements That Build a Roster of Terrific Freelance Writing Clients • How This Peruvian Small Business Creates Ethical Dog Apparel • Link Building for SEO: The Beginner’s Guide • The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers • Why We’re Adding Paid Search Management to Grow and Convert’s Services
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Sunday December, 2022

👋 Good day!

Here's your weekly marketing brew. ☕️

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Blogs

5 Elements That Build a Roster of Terrific Freelance Writing Clients
Sonia SimoneDec 1

I once recorded a podcast episode with Seth Godin where we talked about storytelling. During our conversation, he made a...

The post 5 Elements That Build a Roster of Terrific Freelance Writing Clients appeared first on Copyblogger.

How This Peruvian Small Business Creates Ethical Dog Apparel
Umber BhattiDec 1
By taking inspiration from her hometown, this entrepreneur has created a small business that uplifts and gives back to her community.
The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers
Gareth HancockNov 29

Here’s an interesting statistic: Eight out of 10 TikTok users say they enjoy TikTok Ads. At a time when more people are using ad blockers and paying for ad-free experiences, TikTokers are embracing advertising. TikTok’s audience uses the app with an exploratory mindset and a willingness to engage with branded …

Why We’re Adding Paid Search Management to Grow and Convert’s Services
Amethyst MurphyNov 29
In the 7 years since starting Grow and Convert, we’ve made one thing extremely clear: search intent matters. We coined the term “Pain Point SEO” with the intention of proving — via many case studies — that a keyword strategy which focuses on high-intent keywords produces more leads than a …

Newsletters

To the Extreme 📈
Victoria KellyDec 1

Rock the mic like a vandal. And tackle your social strategies head-on with this week's recap.

The post To the Extreme 📈 appeared first on Carney.


Podcasts

Finding Your Voice And Using It To Make Ridiculously Good Content

In this episode of the Duct Tape Marketing Podcast, I interview Ann Handley. Ann is a Wall Street Journal bestselling author focused on helping businesses worldwide escape marketing mediocrity to ignite tangible results. Her work has appeared in Entrepreneur, the Wall Street Journal, NPR, Chicago Public Radio, and the …

Ben Wilson: How to Start a Hit Podcast
anchor.fmCopyblogger Media LLCDec 3

In this episode, Tim sits down with Ben Wilson, host of the "How to Take Over the World" podcast.

Ben talks about his journey from living at home with his parents to creating his popular podcast, as well as how he met Mr. Beast.   

Check out the Ben's podcast: …

Now with More Rando Pre-Holiday News
John Wall and Christopher PennDec 1

In this Marketing Over Coffee: In this episode learn about CyberWeek, Clean Rooms, The World Cup and more! Direct Link to File Brought to you by our sponsors:Marketing Architects and Rocket Money Black Friday / Cyber Monday / Giving Tuesday House of Representative Report on Price Gouging Substitute Brands gaining …

5 Social Media Content Ideas for 2023
anchor.fmBufferNov 29

Oh hi there, it’s been a while! We’re experimenting with kicking off the Science of Social Media podcast again! On today’s episode we take a look back at our best performing social media posts of 2022 and share what worked! We’ll also celebrate the launch of our latest Buffer feature, …


I've written copy for tech companies like Zoom, Slack, and Drift. Here's my in-depth guide to writing copy that helps your brand escape competition and convert more visitors.

Recently I wrote a post on hero sections for landing pages and it was well received, so I decided to write a more in-depth guide to help beyond that.

The goal is to create a playbook to give a clear vision of how to write landing page copy thatseparates …

Am I doing the right thing by leaving this comfortable safe and stress free job?

The company I’ve been working at I’ve been there for five years. It’s a great company (architecture firm but I work in their marketing dept) my boss is amazing, love my team, low stress, and I get every other Friday off. I make $110k a year, and have little to …

What is the best response to people who say Marketing is too easy and everyone can do it?

Question in the title. My partner’s mother made a very weird remark on how Marketing is an easy career and anyone can do it, there’s no future, etc. Although I explained to her that that’s not the case, I’ve heard a lot of people ask me this question. What could …



Marketing Jobs on the Swipe Files Job Board →


Twitter

amandanat
Amanda Natividad @amandanat

*taps mic*

Why are we acting like “Elf on the shelf” is something we all grew up with? This thing came out of nowhere and we’re all pretending it’s some classic tradition.

74Dec 03 · 9:34 AM
alexgarcia_atx
Alex Garcia 🔍 @alexgarcia_atx

Masterclass launched in 2015.

Seven years later, Masterclass built an education empire worth $2.7B.

One of its main drivers for growth is SEO.

Here's how they did it:

115Dec 03 · 7:49 AM
theandreboso
Andrea Bosoni @theandreboso

If ChatGPT replaces Google most of the websites that get visitors through content are going to die.

56Dec 02 · 2:24 AM
aleyda
Aleyda Solis 🇺🇦 @aleyda

Learn how to develop an SEO audit and an SEO report with ChatGPT 🤯

29Dec 02 · 2:25 PM
ecomchasedimond
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Copywriting Tip:

Remind your prospects how much:

>> Time
>> Money
>> And energy

They’re wasting by not using your product or service.

It‘ll incentivize them to take action ASAP.

29Dec 01 · 10:56 AM
TaylorLagace
Taylor Lagace @TaylorLagace

TikTok Spark Ads have the potential to generate 7 figures for your brand.

We’ve worked with over 100,000 influencers to figure out the best strategies & to help you learn from our mistakes.

Here’s the 5 simple steps to implement Spark Ads that REALLY work.

34Dec 02 · 12:59 PM
TheCoolestCool
Ross Simmonds @TheCoolestCool

At first I was skeptical but I’m fully convinced that GPT3 is going to change the way marketing is done.

13Dec 03 · 5:51 AM
wilreynolds
Wil Reynolds @wilreynolds

Watching parents be proud of their grown children always brightens my day. twitter.com/GoodNewsCorres…

GoodNewsCorres1
GoodNewsCorrespondent @GoodNewsCorres1

MOM WATCHES SON LAND FIRST COMMERCIAL PLANE IN HOMELAND: Proud mother, Rosa González eagerly awaits the first commercial landing of her son, Captain Gabriel Romero, at the Luis Muñoz Marín International Airport, in his homeland of Puerto Rico.

11Dec 02 · 3:28 PM
KateBour
Katelyn Bourgoin @KateBour

Coca-Cola is one of the best known brands on the planet, yet they still spend $4B a year on ads

We pay attention to—and buy—from people and brands that are familiar

And how do you build a familiar brand?

By showing up "everywhere” and being un-ignorable

Even if it costs $4B

18Dec 01 · 4:54 PM
Dmurr68
Daniel Murray @Dmurr68

This a big moment for The Marketing Millennials Podcast!

7Dec 01 · 3:34 PM
Kevin_Indig
Kevin_Indig @Kevin_Indig

Big win for me this week: Growth Memo crossed 8,000 subscribers!

I set this goal for the end of the year but crossed it one month earlier - thanks to all of you!

Appreciate you all for being loyal readers 🙏!

0Dec 02 · 2:13 PM
hnshah
hiten.eth @hnshah

I asked the AI: write the code for a javascript browser bookmarklet that lets you blur any element individually on the page

4Dec 02 · 11:05 PM
lennysan
Lenny Rachitsky @lennysan

Still thinking about @mattmochary's insight that companies that downsize often perform better soon after, no matter how badly the layoffs are handled.

Here's what he predicted for Twitter.

9Dec 03 · 10:48 AM
randfish
Rand Fishkin @randfish

Huh. By not looking at or replying to my Twitter notifications, I really am happier & more productive.

Am I curious? Sure. But do I really want to see whatever Mush fans are yelling at me about? 🫣

0Dec 02 · 4:53 PM
Aazarshad
Aazar Shad @Aazarshad

Marketers: What do you think?

Subject line: Zuck this.

5Dec 02 · 5:44 AM
mkobach
Matthew Kobach @mkobach

Imagine when AI can create this entire movie. Or album. Or TV series. Or documentary. It’s only a matter of time.

coenesqued2
Reconsidering Cinema @coenesqued2

I asked AI to render Wes Anderson's The Shining

3Dec 03 · 10:46 AM
peeplaja
Pe:p Laja 🇺🇦 @peeplaja

AI can write copy, but until humans read copy and make purchasing decisions based on it, the human-led messaging will not go away.

GTP3 has no clue about your ICP's pains and desired gains, competitive landscape, etc - fundamentals for writing something that resonates.

3Dec 02 · 9:09 AM
timsoulo
Tim Soulo 🇺🇦 @timsoulo

Which app do you use for annotating screenshots?

I used Skitch for quite a few years, but now considering to switch to either @shottr_cc or @CleanShot.

Anything other alternatives I should consider?

2Dec 01 · 9:25 PM
JHTScherck
JH Scherck @JHTScherck

So many consultants now offer positioning and frame it as the big growth lever to pull. Yes, it matters and makes a difference, but this notion that strategic narrative needs to be a huge constant focus is misguided.

You need to create something people want to be a part of first

0Dec 02 · 5:12 PM
benjihyam
Benji Hyam @benjihyam

On average, the bigger the following someone has, the worse their advice is. Especially true for those not famous in their industry.

Why? They optimize for engagement rather than being correct.

To get large followings you have to generalize to appeal to the masses.

1Dec 01 · 9:57 AM
coreyhainesco
Corey Haines @coreyhainesco

The #1 most effective newsletter growth tool right now 💪

SparkLoopHQ
SparkLoop @SparkLoopHQ

🚨🚨🚨 FREE NEWSLETTER TOOL DROP 🚨🚨🚨

Today we're launching Upscribe: the ultimate newsletter recommendation tool & network.

This is how you EXPLODE your newsletter audience growth *and* revenue in 2023. With zero work.

Here are the details 👇

3Dec 02 · 9:09 AM

Thanks for reading!

Have a great week. 🤓


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Marketing Weekly #103

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