Mia FilemanDec 23
Mailbrew Marketing Weekly - Marketing Weekly #107
25
Sunday December, 2022
👋 Good day!
Here's your weekly marketing brew. ☕️
⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files
Blogs
Create “Add Value” Content — What Does That Mean?
Rachel WickremasingheDec 23
Why a Recession is a Great Time to Start Your New Business.
Anne WalkerDec 23
Niche Scraping Is an Absurdly Easy Way To Build a Blogging Empire
Christopher KokoskiDec 23
Why and How We Close Buffer For The Last Week Of The Year
Hailley GriffisDec 22
Every year since 2016 we've closed Buffer for a week at the end of the year. It’s like a reset, except across the whole company.
Should You Raise Your Rates and Only Take Paid Speaking Gigs? Not So Fast…
Amanda NatividadDec 22
Over on Mastodon, SparkToro CEO Rand Fishkin and Seer Interactive CEO Wil Reynolds were chatting about the blind advice of “Raise your rates!” and “Don’t speak for free!” They floated the idea of a co-authored blog post, and I (SparkToro’s VP Marketing Amanda Natividad) promptly chimed in. This blog post …
Newsletters
Good Things, Small Package
Shannon SankeyDec 22
Surprise: we're your Secret Santa.
The post Good Things, Small Package appeared first on Carney.
Podcasts
Scaling Your Agency Without Adding Overhead
ducttape.libsyn.comDec 22
In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show. Nowadays, we have the ability now to start businesses without really adding much overhead. You don't need an office - all you really need is a computer. But in order to scale, there are a …
The Crazy World of AI Content Generation
On this week’s episode, Ethan Brooks (@damn_ethan) sits down to chat with Steph Smith (@stephsmithio) and Calvin Rosser (@calvin_rosser) the hosts of "Sh*t You Don't Learn in School Podcast." They discuss the potential uses of AI as well as the potential downsides of the technology. Steph, Calvin, and Ethan also …
2022 Year in Review and Happy Holidays to You!
John Wall and Christopher PennDec 22
In this Marketing Over Coffee: Just a quick check in and thank you, review of the most popular shows of the year, and holiday giveaway! Direct Link to File Brought to you by our sponsors:Marketing Architects and LinkedIn Headlining this year was Chris’ coverage of GA4 and what’s happening in …
How to Build Your Personal Brand: Top Tips for 2023
Hello there! Personal branding has become an increasingly important aspect of successful career growth and social media is the tool everyone’s using to achieve that growth. On today’s episode we explore the future of personal branding as told by experts interviewed for our Social Proof series and in-house predictions.
I …
(I’m Unbanned) Here’s What Happened Last Week On Social Media (Marketer’s Edition)
I want to thank the community members that supported my ban and made this possible to share my content here again.About the spam and CTAs under post, I don’t think valuable content needs it, People will find the way to get it.
Top Updates of the Week:
- Instagram launches new …
I Spent 3 Days Reading 31+ Marketing Reports & Here’s What I learned in 2022 (Last Edition)
1. Snapchat’s Gen-Z Report About What they want!
- 63% Gen Z favours brands that have fair labour policies listed & promote health culture in workspaces.
- 62% favour brands that have sustainable manufacturing practices like Patagonia.
- Gen Z users on Snapchat focuses more on purpose-driven messaging Ads with an Ad score …
Does hitting send on a marketing email every stop causing anxiety?
I’ve been doing this for nine years and yet every time it’s a big email going out I worry about a typo, a misaligned margin, etc. Started a new job two months ago with a very particular clientele and aahhhh.
Marketing Jobs on the Swipe Files Job Board →
Should You Raise Your Rates and Only Take Paid Speaking Gigs? Not So Fast… - SparkToro
Over on Mastodon, SparkToro CEO Rand Fishkin and Seer Interactive CEO Wil Reynolds were chatting about the blind advice of “Raise your rates!” and “Don’t
Aleyda Solis 🇺🇦 Should You Raise Your Rates and Only Take Paid Speaking Gigs? Not So Fast… Interesting conversation sharing criteria by @randfish and @wilreynolds 👇…
Amanda Feliz Natividad 🎄 Lots more on this in my latest for SparkToro — a joint blog post with @randfish and @wilreynolds: sparktoro.com/blog/should-yo…
Rand Fishkin NEW post: sparktoro.com/blog/should-yo… Alongside co-authors @amandanat and @wilreynolds, we took on the oft-given, but problematic advice so many m…
Google's management has reportedly issued a 'code red' amid the rising popularity of the ChatGPT AI
CEO Sundar Pichai has reportedly redirected some teams to build out AI products as concerns rise over ChatGPT’s threat to Google.
Distilled | SearchLove San Diego Conference
Get inspired by the most advanced thinkers in online marketing. Our San Diego conference covers topics including search, content, paid promotions, data and PR.
Aleyda Solis 🇺🇦 I'm delighted to be speaking at @SearchLove San Diego in March 🙌🤩 Register now with a 15% off discount code here: distilled.net/events/searchl… C…
Rand Fishkin Ooooo.... That lineup! I rarely speak at search events anymore, but for #Searchlove San Diego, an exception must be made. 15% off your ticket, here…
Adjacency Controls & 3rd-Party Measurement: Giving advertisers more control over where ads appear
Twitter’s purpose is to serve the public conversation, and we are committed to creating a healthy environment where everyone can participate and engage safely.
Musk’s Frequent Twitter Polls Are at Risk of Bot Manipulation
New research shows votes can be easily purchased during Twitter polls
Alex Garcia 🔍 @alexgarcia_atx
Tom Cruise is a badass.
From one of the people on set:
“Tom Cruise just rode a motorcycle off a cliff… six times today.”
WILD.
(h/t thisweeksmovie IG)
7.3k
907Dec 22 · 8:23 AM
Katelyn Bourgoin @KateBour
Criticizing someone else’s work won’t magically make your work better.
Don’t hate. Create.
786134Dec 21 · 6:10 PM
Ross Simmonds @TheCoolestCool
High demand skills for the modern marketer:
- Understand Psychology
- Video Editing Skills
- The Art Of Memes
- Content Creation
- Email Marketing
- Basic Coding
- Storytelling
- Automation
- Copywriting
- SEO / PPC
- AI usage
What else ?
41081Dec 23 · 4:52 AM
Matt Navarra @MattNavarra
Elon Musk is growing a social network. Just not the one he wants.
Mastadon user growth chart: nbcnews.com/data-graphics/…
34190Dec 22 · 1:26 AM
Nik Sharma @mrsharma
The ultimate side hustle stack:
• good idea that solves an inconvenience
• @atlas to setup the biz
• @mercury for banking + credit
• google suite for branded email & domain
• @unbounce for a simple 1 page site
• @stripe to process payments
You can be setup in <48 hours
35320Dec 22 · 5:31 PM
Andrea Bosoni @theandreboso
It’s almost 2023 but the best way to grow a startup is still good old content marketing and SEO.
30845Dec 21 · 5:55 AM
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond
I'm excited to share I just acquired 50% of a site called Lose the Very.
It's a simple site that helps you combine "very" with a simple adjective and get a more concise adjective
Gets 100,000+ visits per month.
Has anyone heard of it or used it before?
losethevery.com
18522Dec 23 · 3:24 PM Amanda Feliz Natividad 🎄 @amandanat
Marketing confession:
There’s a ton of opportunity in unpaid speaking gigs.
The “pay your speakers!” demand is often shortsighted.
And many people fail to understand that value doesn’t always come in the form of money.
17513Dec 22 · 8:50 AM
Taylor Lagace @TaylorLagace
My agency works with 10,000+ influencers per month who all produce high-quality content for our clients.
Last month, one of our clients generated 303 micro-influencer posts and 748 assets, saving $525,500 in the process.
Here’s how:
13441Dec 23 · 12:27 PM
Daniel Murray @Dmurr68
Hershey’s Kisses’ Christmas Bell ad from Ogilvy has lasted over 3 decades.
Why?
Because of how simple it is.
12718Dec 22 · 8:47 AM
Aleyda Solis 🇺🇦 @aleyda
"Code red" issued in Google amid rise of ChatGPT:
*CEO Sundar Pichai redirected some teams to focus on building out AI products
*Chat bot's high margin of error and vulnerability to toxicity are why Google is hesitant to release its AI chat bot LaMDA
news.yahoo.com/googles-manage…
8025Dec 21 · 1:45 PM
hiten.eth @hnshah
SaaS businesses will never be the same again. Between valuations taking a massive hit and the potential of AI, we're in for quite a lot of disruption going forward. Endless opportunity for startups.
919Dec 21 · 12:02 PM
Aazar Shad @Aazarshad
Video ads script writing seems scary to me.
But once you look at how the best brands do it.
The ad is 👇
8317Dec 21 · 6:41 AM
Pe:p Laja 🇺🇦 @peeplaja
Wynter is ending the year with 3x YoY growth (same as last year).
2023 is gonna be massive for us. We're gonna ship a lot of product, and build a strong foundation for world domination.
601Dec 22 · 12:39 PM
Miles Beckler @milesbeckler
For the record, we're 87 days away from Spring!
Perfect time to push like crazy and execute a 90-day challenge!
If you're new to the idea, it's the 1 thing that scaled my wife's blog and took my YT channel from 0 to hero.
If you've done a 90-day challenge, reply & lemme know!
401Dec 23 · 12:49 PM
Joel Klettke @JoelKlettke
Somebody please launch a course on communicating with Eastern Europeans for oversensitive North Americans
362Dec 22 · 12:22 PM
Wil Reynolds @wilreynolds
Outdoor runners, fuck a bomb cyclone - finish the year strong. Can't wait to run the next 2 days, bundle up.
360Dec 23 · 6:23 AM
JH Scherck @JHTScherck
Credit where credit is due: @contentking spotted an x-robots noindex tag go live sitewide for a SaaS company with 200,000+ users that would have had a v tough time logging in or finding support articles. Could have been a real issue - big time thank you to CK for the alert.
293Dec 21 · 10:40 AM
Kevin_Indig @Kevin_Indig
What would make the view count on Tweets better:
A crisp definition of how it’s measured.
Does it count people seeing my tweets for a millisecond or do they need to stop scrolling?
282Dec 23 · 5:03 AM Rand Fishkin @randfish
All I want for Xmas is... all the people I follow here on mastodon.social/invite/zSGRgCDa.
Now that links to Mastodon are allowed again, maybe I'll start replying to tweets, but just to say "this is great! You should share it over there." 🥰
222Dec 24 · 10:17 AM
Jason DeBacco @jasondebacco
Introducing Lately #AI: AKA your go-to tool for #socialselling on steroids. And getting a 98% #sales conversion. AND saving 84% more time #writing. AND...well you'll have to click here to learn more: bit.ly/3qStYq1 #marketingtwitter
00Dec 25 · 5:30 AM
Visual Paradigm @visualparadigm
Merry Christmas🎄🎄🎄
We hope you have a fabulous day😍
Do you like this greeting card design?
Grab it here👇👇👇
bit.ly/3YpQDfE
#design #marketingtwitter #XMAS2022 #Christmas
00Dec 25 · 3:39 AM
Pony Express HQ @PonyExpresshq
Top 5 ways to optimize your #textmarketing for the holiday season 🌟
getponyexpress.com/post/top-5-way…
#holidayseason #MarketingSuccess #marketingtwitter #SMS #MarketingDigital #Chirstmas #SmallBusinesses #hairdresser #RestaurantLife #realtorlife #coffeeshop #spa #handmade #etsy
10Dec 24 · 6:55 PM
Ronald Coyle, Ph.D. 🇺🇦 @ronaldcoyle
Cause-related marketing positively impacts sales!
Toy retailer shows promoting sustainability works.
Why it matters: Promoting a bigger cause is good for business & society.
#marketingtwitter #marketing #Sustainability #businesstips
10Dec 24 · 12:39 PM
The Distuptive Marketer @YashimVG
When talking about Tech, why do people not talk about digital marketing?
#marketingtwitter
10Dec 24 · 12:22 PM The Distuptive Marketer @YashimVG
I love how so many people aren’t really talking about Marketing this period.
#marketingtwitter
10Dec 24 · 11:11 AM
BrandGully @BrandGully
FAIRY is a dishwashing liquid #brand by P&G.
Question - Purely from a consumer standpoint, what should one takeaway from this particular creative shown below?
No such thing as the right or wrong answer. So all views welcome.
#Brands #Ads #MarketingTwitter #CPG #FMCG
142Dec 24 · 12:03 AM
Jason Mascarenhas @JasonMDigital
jasonmascarenhas.com/digital-market…
Effective Strategies For Digital Marketing That You Can Use Starting Today
#100DaysOfCode #socialmediamarketing #digitalmarketing #marketingtwitter #socialmedia #marketing #branding #business #seo #contentmarketing #onlinemarketing #marketingdigital #i…
20Dec 23 · 8:13 PM
Leoni Consulting Group✨Digital Marketing for EDU✨ @LeoniGroup
Are you on TikTok? If not, what's holding you back? 🤔
#FactFriday #MarketingTwitter
30Dec 23 · 5:11 PM
Trav Media Group @travmediagroup
Report: Satisfaction with Twitter surges as other social media sites s cstu.io/b0caef #marketingtwitter #newsfeed #videoproduction
10Dec 23 · 1:29 PM Leoni Consulting Group✨Digital Marketing for EDU✨ @LeoniGroup
9 days left until New Year's...
Check out one of our most popular blog posts from this year. #️⃣
#SocialMediaMarketing #MarketingTwitter
leoniconsultinggroup.com/blog/2021/7/15…
10Dec 23 · 1:23 PM
Jaini Haria @Jaini_Haria
I can see a lot of marketers sharing their 2023 marketing predictions on here. My prediction:
We’ll all be very tired ✌🏽
#MarketingTwitter
60Dec 23 · 11:37 AMThanks for reading!
Have a great week. 🤓
⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files
Key phrases
SparkToro CEO Rand Fishkin
VP Marketing Amanda Natividad
Duct Tape Marketing Podcast
AI Content Generation Marketing
GENIUS Writing Tip
Swipe Files Blogs
Newsletters Carnage Issues
fair labour policies
sustainable manufacturing practices
Gen Z users
purposedriven messaging Ads
Add Value Content
Social Proof series
The Crazy World
The Copyblogger Podcast
weekly marketing brew
Forward Corey Haines
modern email client
Paid Speaking Gigs
successful career growth
Coffee Marketing Podcast
Older messages
Marketing Weekly #106
Sunday, December 18, 2022
Tuning Your Drink — How Sound Enhances the Taste of Beverages • 6 Reasons Why Long-Tail Keywords Can Turn Your Dying Website Into a Steady Income Stream • 4 Ways Product Data Can Delight Consumers • 11
Marketing Weekly #105
Sunday, December 11, 2022
How to Ensure Your Brand Stories Are Fit to Print • 5 Foolproof Ways To Get Leads Organically • 21 Reasons Why You Should Be Leveraging Email Marketing • Is Building a Social Media Brand in 2023
Marketing Weekly #104
Sunday, December 4, 2022
How to Effectively Leverage User Insights for Better Product Decisions • 3 Ways to Grow Your Email List Today Without Really Trying • Make money writing — 9 proven ways to monetize your blog • How to
Marketing Weekly #103
Sunday, November 27, 2022
I'm a Writer. Here's 3 Marketing Tips Derek Murphy Taught Me • SEO on a Budget — How to Rank Your Articles Without Paying for SEO Tools • Fill Your Content Calendar: 31 Social Media Content
Marketing Weekly #102
Sunday, November 20, 2022
Three Quick Tips To Market Your Writing as an Introvert • Discovery Phase in Software Development: Guide | Ronas IT • How To Use Substack's New Cross-Posting and Mention Feature • 10 Ways To Deal
You Might Also Like
This 19-page website is on track to earn $200,000 in its first year
Friday, April 26, 2024
...mostly on auto-pilot
Videos that drive results
Friday, April 26, 2024
Today's Guide to the Marketing Jungle from Social Media Examiner... Presented by Social Media Marketing World logo It's 🥨 National Pretzel Day, Reader! Do you like them soft or crispy? In
Meet the Man Killing Google Search...
Friday, April 26, 2024
Who is responsible for Google's core product...search? Google's head of search has recently been in the news as he called an all hands on deck meeting to tell Google employees of a new
Reader, your $1,000 discount expires today.
Friday, April 26, 2024
Hey Reader, For our first 2024 EcomCrew Premium launch, we're offering new members 50% off ALL our plans. The offer comes with a 30-day, no-questions-asked money back guarantee, but you should sign
LUC #51: Domain-Driven Design Demystified: Bridging Development and Business Needs
Friday, April 26, 2024
Plus, how elasticsearch works, what makes an API RESTful, and server-sent events explained
Consensys Sues SEC Over Ethereum Classification
Friday, April 26, 2024
Plus FBI Highlights Risks in Crypto Mixing Post-Samourai
Digiday Awards: Join the list of past winners from Carhartt, Adobe, Dentsu and more
Friday, April 26, 2024
One week left to secure the lowest rate on entries
TikTok ban (for real this time?) [Crew Review]
Friday, April 26, 2024
EcomCrew Premium is 50% off until midnight. This is your last chance to grab the offer that comes with a 30-day money back guarantee—no questions asked. Sign up here. Hey Reader, President Biden has
Let AI build your online business by remote control
Friday, April 26, 2024
This helps make success on ClickBank easier than ever before! View in browser ClickBank Yesterday's live training was mindblowing ClickBanker, did you miss it? Bill McIntosh (Our AI Expert
Code yellow, I repeat CODE YELLOW 📢
Friday, April 26, 2024
TGIF. This is the Niche Nugget. A monthly roundup where we bring you SEO and creator news and insights from across the industry. What happened? What's it all mean? We've got you covered.