Mailbrew Marketing Weekly - Marketing Weekly #107

Sunday December, 2022

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Blogs

Better Marketing - Medium

Who is FidanTok and why is she an Unexpected Masterclass in Personal Branding?

Mia FilemanDec 23

This Simple But GENIUS Writing Tip Could Make You Un-Ignore-Able

Sarah CyDec 23

Create “Add Value” Content — What Does That Mean?

Rachel WickremasingheDec 23

Why a Recession is a Great Time to Start Your New Business.

Anne WalkerDec 23

Niche Scraping Is an Absurdly Easy Way To Build a Blogging Empire

Christopher KokoskiDec 23

Buffer Resources

Why and How We Close Buffer For The Last Week Of The Year

Hailley GriffisDec 22

Every year since 2016 we've closed Buffer for a week at the end of the year. It’s like a reset, except across the whole company.

SparkToro

Should You Raise Your Rates and Only Take Paid Speaking Gigs? Not So Fast…

Amanda NatividadDec 22

Over on Mastodon, SparkToro CEO Rand Fishkin and Seer Interactive CEO Wil Reynolds were chatting about the blind advice of “Raise your rates!” and “Don’t speak for free!” They floated the idea of a co-authored blog post, and I (SparkToro’s VP Marketing Amanda Natividad) promptly chimed in. This blog post …

Newsletters

Carnage Issues

Good Things, Small Package

Shannon SankeyDec 22

Surprise: we're your Secret Santa.

The post Good Things, Small Package appeared first on Carney.

Podcasts

Duct Tape Marketing

Scaling Your Agency Without Adding Overhead

ducttape.libsyn.comDec 22

In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show. Nowadays, we have the ability now to start businesses without really adding much overhead. You don't need an office - all you really need is a computer. But in order to scale, there are a …

The Copyblogger Podcast

The Crazy World of AI Content Generation

anchor.fmCopyblogger Media LLCDec 21

On this week’s episode, Ethan Brooks (@damn_ethan) sits down to chat with Steph Smith (@stephsmithio) and Calvin Rosser (@calvin_rosser) the hosts of "Sh*t You Don't Learn in School Podcast." They discuss the potential uses of AI as well as the potential downsides of the technology. Steph, Calvin, and Ethan also …

Marketing Over Coffee Marketing Podcast

2022 Year in Review and Happy Holidays to You!

John Wall and Christopher PennDec 22

In this Marketing Over Coffee: Just a quick check in and thank you, review of the most popular shows of the year, and holiday giveaway! Direct Link to File Brought to you by our sponsors:Marketing Architects and LinkedIn Headlining this year was Chris’ coverage of GA4 and what’s happening in …

The Science of Social Media

How to Build Your Personal Brand: Top Tips for 2023

anchor.fmBufferDec 22

Hello there! Personal branding has become an increasingly important aspect of successful career growth and social media is the tool everyone’s using to achieve that growth. On today’s episode we explore the future of personal branding as told by experts interviewed for our Social Proof series and in-house predictions.

I …

r/marketing

(I’m Unbanned) Here’s What Happened Last Week On Social Media (Marketer’s Edition)

274

I want to thank the community members that supported my ban and made this possible to share my content here again.About the spam and CTAs under post, I don’t think valuable content needs it, People will find the way to get it.

Top Updates of the Week:

Instagram launches new …

I Spent 3 Days Reading 31+ Marketing Reports & Here’s What I learned in 2022 (Last Edition)

230

1. Snapchat’s Gen-Z Report About What they want!

63% Gen Z favours brands that have fair labour policies listed & promote health culture in workspaces.
62% favour brands that have sustainable manufacturing practices like Patagonia.
Gen Z users on Snapchat focuses more on purpose-driven messaging Ads with an Ad score …

Does hitting send on a marketing email every stop causing anxiety?

124

I’ve been doing this for nine years and yet every time it’s a big email going out I worry about a typo, a misaligned margin, etc. Started a new job two months ago with a very particular clientele and aahhhh.

Marketing - Latest - Google News

Here’s Your First Official Look at the Galaxy S23 Series - Wccftech

WccftechDecember 25

Priya Mohan Sinha, 'Yeh Dil Mange More' man, is no more - Moneycontrol

MoneycontrolDecember 24

Here are some side hustles in film, coaching and more - Los Angeles Times

Los Angeles TimesDecember 24

I'll Say It: Emily Cooper Is Bad at Her Job - Glamour

GlamourDecember 23

SBI staff on war path over new marketing directive in Kerala - BusinessLine

BusinessLineDecember 23

The best food marketing stunts of the year - CNN

CNNDecember 23

Marketing spam explodes as retailers send a flood of email messages - The Washington Post

The Washington PostDecember 22

‘Avatar: The Way Of Water’s $170M+ Promo Push, Led By Mercedes-Benz & More, Rides Sequel’s Opening Wave - Deadline

DeadlineDecember 19

Marketing Jobs on the Swipe Files Job Board →

Twitter

Top links from tweets

Should You Raise Your Rates and Only Take Paid Speaking Gigs? Not So Fast… - SparkToro

sparktoro.com

Over on Mastodon, SparkToro CEO Rand Fishkin and Seer Interactive CEO Wil Reynolds were chatting about the blind advice of “Raise your rates!” and “Don’t

Google's management has reportedly issued a 'code red' amid the rising popularity of the ChatGPT AI

news.yahoo.com

CEO Sundar Pichai has reportedly redirected some teams to build out AI products as concerns rise over ChatGPT’s threat to Google.

Distilled | SearchLove San Diego Conference

www.distilled.net

Get inspired by the most advanced thinkers in online marketing. Our San Diego conference covers topics including search, content, paid promotions, data and PR.

Fedifinder

fedifinder.glitch.me

Fediverse accounts of your Twitter followings

Adjacency Controls & 3rd-Party Measurement: Giving advertisers more control over where ads appear

business.twitter.com

Twitter’s purpose is to serve the public conversation, and we are committed to creating a healthy environment where everyone can participate and engage safely.

Musk’s Frequent Twitter Polls Are at Risk of Bot Manipulation

www.bloomberg.com

New research shows votes can be easily purchased during Twitter polls

Marketers

Alex Garcia 🔍 @alexgarcia_atx

Tom Cruise is a badass.

From one of the people on set:

“Tom Cruise just rode a motorcycle off a cliff… six times today.”

WILD.

(h/t thisweeksmovie IG)

7.3k

907Dec 22 · 8:23 AM

Katelyn Bourgoin @KateBour

Criticizing someone else’s work won’t magically make your work better.

Don’t hate. Create.

786

134Dec 21 · 6:10 PM

Ross Simmonds @TheCoolestCool

High demand skills for the modern marketer:

- Understand Psychology
- Video Editing Skills
- The Art Of Memes
- Content Creation
- Email Marketing
- Basic Coding
- Storytelling
- Automation
- Copywriting
- SEO / PPC
- AI usage

What else ?

410

81Dec 23 · 4:52 AM

Matt Navarra @MattNavarra

Elon Musk is growing a social network. Just not the one he wants.

Mastadon user growth chart: nbcnews.com/data-graphics/…

341

90Dec 22 · 1:26 AM

Nik Sharma @mrsharma

The ultimate side hustle stack:

• good idea that solves an inconvenience
• @atlas to setup the biz
• @mercury for banking + credit
• google suite for branded email & domain
• @unbounce for a simple 1 page site
• @stripe to process payments

You can be setup in <48 hours

353

20Dec 22 · 5:31 PM

Andrea Bosoni @theandreboso

It’s almost 2023 but the best way to grow a startup is still good old content marketing and SEO.

308

45Dec 21 · 5:55 AM

Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

I'm excited to share I just acquired 50% of a site called Lose the Very.

It's a simple site that helps you combine "very" with a simple adjective and get a more concise adjective

Gets 100,000+ visits per month.

Has anyone heard of it or used it before?

losethevery.com

185

22Dec 23 · 3:24 PM

Amanda Feliz Natividad 🎄 @amandanat

Marketing confession:

There’s a ton of opportunity in unpaid speaking gigs.

The “pay your speakers!” demand is often shortsighted.

And many people fail to understand that value doesn’t always come in the form of money.

175

13Dec 22 · 8:50 AM

Taylor Lagace @TaylorLagace

My agency works with 10,000+ influencers per month who all produce high-quality content for our clients.

Last month, one of our clients generated 303 micro-influencer posts and 748 assets, saving $525,500 in the process.

Here’s how:

134

41Dec 23 · 12:27 PM

Daniel Murray @Dmurr68

Hershey’s Kisses’ Christmas Bell ad from Ogilvy has lasted over 3 decades.

Why?

Because of how simple it is.

127

18Dec 22 · 8:47 AM

Lenny Rachitsky @lennysan

How to deliver bad news, from @mattmochary

102

12Dec 23 · 12:13 PM

Aleyda Solis 🇺🇦 @aleyda

"Code red" issued in Google amid rise of ChatGPT:

*CEO Sundar Pichai redirected some teams to focus on building out AI products

*Chat bot's high margin of error and vulnerability to toxicity are why Google is hesitant to release its AI chat bot LaMDA

news.yahoo.com/googles-manage…

25Dec 21 · 1:45 PM

hiten.eth @hnshah

SaaS businesses will never be the same again. Between valuations taking a massive hit and the potential of AI, we're in for quite a lot of disruption going forward. Endless opportunity for startups.

9Dec 21 · 12:02 PM

Aazar Shad @Aazarshad

Video ads script writing seems scary to me.

But once you look at how the best brands do it.

The ad is 👇

17Dec 21 · 6:41 AM

Pe:p Laja 🇺🇦 @peeplaja

Wynter is ending the year with 3x YoY growth (same as last year).

2023 is gonna be massive for us. We're gonna ship a lot of product, and build a strong foundation for world domination.

1Dec 22 · 12:39 PM

Jeremy Moser @jmoserr

What are your go-to Christmas movies?

3Dec 22 · 10:50 AM

Miles Beckler @milesbeckler

For the record, we're 87 days away from Spring!

Perfect time to push like crazy and execute a 90-day challenge!

If you're new to the idea, it's the 1 thing that scaled my wife's blog and took my YT channel from 0 to hero.

If you've done a 90-day challenge, reply & lemme know!

1Dec 23 · 12:49 PM

Jay Acunzo @jayacunzo

Hustle bros ain’t got sh*t on working parents.

3Dec 22 · 5:03 AM

Joel Klettke @JoelKlettke

Somebody please launch a course on communicating with Eastern Europeans for oversensitive North Americans

2Dec 22 · 12:22 PM

Wil Reynolds @wilreynolds

Outdoor runners, fuck a bomb cyclone - finish the year strong. Can't wait to run the next 2 days, bundle up.

0Dec 23 · 6:23 AM

JH Scherck @JHTScherck

Credit where credit is due: @contentking spotted an x-robots noindex tag go live sitewide for a SaaS company with 200,000+ users that would have had a v tough time logging in or finding support articles. Could have been a real issue - big time thank you to CK for the alert.

3Dec 21 · 10:40 AM

Kevin_Indig @Kevin_Indig

What would make the view count on Tweets better:

A crisp definition of how it’s measured.

Does it count people seeing my tweets for a millisecond or do they need to stop scrolling?

2Dec 23 · 5:03 AM

Rand Fishkin @randfish

All I want for Xmas is... all the people I follow here on mastodon.social/invite/zSGRgCDa.

Now that links to Mastodon are allowed again, maybe I'll start replying to tweets, but just to say "this is great! You should share it over there." 🥰

2Dec 24 · 10:17 AM

Tim Soulo 🇺🇦 @timsoulo

🇺🇦 #SlavaUkraini 🇺🇦

0Dec 21 · 5:51 PM

#MarketingTwitter

Jason DeBacco @jasondebacco

Introducing Lately #AI: AKA your go-to tool for #socialselling on steroids. And getting a 98% #sales conversion. AND saving 84% more time #writing. AND...well you'll have to click here to learn more: bit.ly/3qStYq1 #marketingtwitter

0Dec 25 · 5:30 AM

Visual Paradigm @visualparadigm

Merry Christmas🎄🎄🎄
We hope you have a fabulous day😍
Do you like this greeting card design?
Grab it here👇👇👇
bit.ly/3YpQDfE
#design #marketingtwitter #XMAS2022 #Christmas

0Dec 25 · 3:39 AM

Pony Express HQ @PonyExpresshq

Top 5 ways to optimize your #textmarketing for the holiday season 🌟

getponyexpress.com/post/top-5-way…

#holidayseason #MarketingSuccess #marketingtwitter #SMS #MarketingDigital #Chirstmas #SmallBusinesses #hairdresser #RestaurantLife #realtorlife #coffeeshop #spa #handmade #etsy

0Dec 24 · 6:55 PM

Ronald Coyle, Ph.D. 🇺🇦 @ronaldcoyle

Cause-related marketing positively impacts sales!

Toy retailer shows promoting sustainability works.

Why it matters: Promoting a bigger cause is good for business & society.

#marketingtwitter #marketing #Sustainability #businesstips

0Dec 24 · 12:39 PM

The Distuptive Marketer @YashimVG

When talking about Tech, why do people not talk about digital marketing?

#marketingtwitter

0Dec 24 · 12:22 PM

The Distuptive Marketer @YashimVG

I love how so many people aren’t really talking about Marketing this period.

#marketingtwitter

0Dec 24 · 11:11 AM

BrandGully @BrandGully

FAIRY is a dishwashing liquid #brand by P&G.

Question - Purely from a consumer standpoint, what should one takeaway from this particular creative shown below?

No such thing as the right or wrong answer. So all views welcome.

#Brands #Ads #MarketingTwitter #CPG #FMCG