Pavle MarinkovicDec 16
Mailbrew Marketing Weekly - Marketing Weekly #106
18
Sunday December, 2022
👋 Good day!
Here's your weekly marketing brew. ☕️
⚡️ Powered by Mailbrew • Brought to you by Corey of Swipe Files
Blogs
Tuning Your Drink — How Sound Enhances the Taste of Beverages
6 Reasons Why Long-Tail Keywords Can Turn Your Dying Website Into a Steady Income Stream
Simona HostakovaDec 16
4 Ways Product Data Can Delight Consumers
Alex BorzoDec 16
11 Simple Strategies to Increase Your Email Open Rate
Mofrad MuntasirDec 16
4 Steps to Achieve Your Big Writing Goals (By Focusing on Small Ones)
Stefanie FlaxmanDec 15
Getting into the habit of achieving your writing goals is similar to any other type of practice. If you’re pragmatic,...
The post 4 Steps to Achieve Your Big Writing Goals (By Focusing on Small Ones) appeared first on Copyblogger.
Holiday Gift Guide of Small Businesses
Umber BhattiDec 15
We've rounded up several products that would make the perfect gifts this holiday season. Even better, they're all from small businesses you can feel good about supporting.
How to Choose an Enterprise SEO Tool 
Enterprises usually have the highest demands for data. They also need high limits and easy access through APIs so they can get quick insights and report on progress. Let’s look at your options. There are a lot of tools…
Patrick StoxDec 16
Enterprises usually have the highest demands for data. They also need high limits and easy access through APIs so they can get quick insights and report on progress. Let’s look at your options. There are a lot of tools…Read more ›
Why Marketers, Creators, and Brands Should Start Using Mastodon ASAP
I joined Twitter in June, 2007. It turned out to be a very smart move; over the next decade, that network had a massive impact on my professional success. Some of that is because I did interesting or valuable things, but a lot of it was a combination of timing …
SEO Keyword Strategy: How to Prioritize Based on Buying Intent to Drive More Conversions
Cameron BrownDec 15
For the vast majority of businesses, the goal of doing search engine optimization (SEO) — which we define as the process of optimizing pages on your website to rank for valuable keywords — is to generate meaningful increases in revenue. And in our experience doing SEO for dozens of companies …
Newsletters
Ya Filthy Animal
Victoria KellyDec 15
This week's recap includes making the most out of negative situations.
The post Ya Filthy Animal appeared first on Carney.
Podcasts
The Proven Framework For Building A Thriving Community
ducttape.libsyn.comDec 15
In this episode of the Duct Tape Marketing Podcast, I interview Liz Lathan. Liz is the Co-founder of Community Factory, a community design strategist, a community enablement architect, and the Creator of Return on Emotion™.
Jordan DiPietro: How to Scale and Produce for Paid Newsletters
On this week’s episode, Ethan Brooks (@damn_ethan) talks to CEO of The Hustle, Jordan DiPietro (@dipietromedia). They discuss Jordan's work at The Motley Fool and what it was like running multi-million dollar ad campaigns. Ethan and Jordan also talk about when to monetize newsletters and the correct length of landing …
Now with More AI Generated Portraits
John Wall and Christopher PennDec 16
In this Marketing Over Coffee: In this episode learn about Fusion, ChatGPT, 12 Days of Data and more! Direct Link to File Brought to you by our sponsors:Marketing Architects and Rocket Money Fusion 12 Days of Data TikTok, News and GDELT decline 5:35 Unlock the power of TV for your …
Surviving the Holidays as a Small Business Owner
Today we'll be discussing how to set boundaries during the holiday season. The holidays are supposed to be a time for rest and relaxation, but for many small business owners, it can be a hectic and stressful time. We'll be sharing tips and strategies for setting boundaries with family, friends, …
Audience Re-Air: Creating Complex Characters
Castos has another show called Audience. For full episode you can visit audiencepodcast.fm For now, check out this episode Introduction: On this episode of the Audience podcast, Stuart…
What’s your proudest hack in marketing?
Growth is not easy. Marketing can be really hard and often is a long game. But, once upon a time you strike gold. There are lots of cool hacks out there, like drastically improving reply rates by adding ‘sent my from my iPhone’ in the signature, or promoting a webinar …
Does it Ever get Better?
I've worked as a Marketing Manager for three small businesses in marketing in the last 15ish years and I've come to the conclusion that a lot (not all) of companies have no freaking idea what they're doing.
The way my current company works (it's event-based but I don't want to …
What start-up in your opinion had the best guerilla marketing strategy in their early days?
I think Tinder couldn't have come up with a better idea than paying fraternities and sororities to host parties with the requirement to display the installed app on your mobile to gain admission to the party.
Marketing Jobs on the Swipe Files Job Board →
Semrush Holiday Marketing Calendar
Unbox new tips, tricks, and gifts with the ultimate holiday marketing calendar every day through December 24.
Newsletter — Aazar Shad I Growth Marketing Consultant I SaaS Growth Consultant
Hey! It’s Aazar. I help SaaS companies grow its business with growth marketing principles, models, and experience that I have.
How to Write Case Studies That Drive Conversions w/ Joel Klettke · Luma
Case studies aren’t the sexiest pieces of content... But when they’re done right, they’re one of the most powerful tools in the marketing toolkit. With …
The Marketing Millennials
The Marketing Millennials is a community highlighting and uplifting today’s marketing leaders and tomorrow’s top stars. Zero BS. Just fun, unfiltered, industry insights with the …
a native internet protocol for social media
There’s a lot of conversation around the #TwitterFiles. Here’s my take, and thoughts on how to fix the issues identified. I’ll start with the principles …
Jay Acunzo @jayacunzo
Everyone I know has the flu, covid, RSV, or no kids.
17.5k
1.2kDec 16 · 2:30 PM
Alex Garcia 🔍 @alexgarcia_atx
9 copywriting tips to make you a dangerously persuasive writer in 5 min:
1. For Headlines
• Find an enemy.
Highlight their problem. Position yourself as the solution.
3.7k455Dec 17 · 8:09 AM
Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond
Why pay a copywriter $60k a year when you could go to ChatGPT and get something that’s basically just as good for $0? Right?
No.
Not even close.
This a thread to rid you of your AI anxiety.
We’re talking about ChatGPT.
38859Dec 16 · 11:33 AM
Aleyda Solis 🇺🇦 @aleyda
I've just updated The Content Quality & Helpfulness Questions Google Sheet I've created (aggregating Google's guidelines Qs) to help assess content with an "Experience" related question to take into consideration the full E-EAT now 👇 I hope it's useful!
docs.google.com/spreadsheets/d…
30879Dec 15 · 11:17 AM
Andrea Bosoni @theandreboso
Yesterday I went to a Christmas dinner with friends.
No one knew much about AI and the idea that it could draw images and write copy blew their mind.
We live in a small bubble and it’s so early.
3058Dec 16 · 5:22 AM
Nik Sharma @mrsharma
If you've ever questioned if @Shopify or @ShopifyPlus is a good fit for your business...
Just remember there are over 4,000 engineers who work on making the platform 1% better every day.
27818Dec 16 · 11:32 AM
Katelyn Bourgoin @KateBour
Word-of-mouth drives trust
And trust drives sales
Yet too many marketers are obsessed with driving traffic (rather than delighting peeps to drive word-of-mouth)
20329Dec 15 · 4:57 PM
Taylor Lagace @TaylorLagace
The average marketer wastes nearly 2 hours every day doing tasks that could be automated by software.
We’ve scaled our agency to 7 figures while maximizing our productivity with this this influencer marketing tech stack:
17448Dec 16 · 12:59 PM
Matt Navarra @MattNavarra
BeReal's user base is 98%+ female in some countries!
The majority of its users below 25 and only a fraction of its users above 45. 📊
16338Dec 15 · 9:52 AM
Kevin_Indig @Kevin_Indig
Google: we usually try not to launch updates at the end of the year
Also Google: oh, also here is a new quality concept, a HCU, a spam update and new rater guidelines
16117Dec 15 · 4:53 PM
Rand Fishkin @randfish
This might well get me banned, but what the heck...
sparktoro.com/blog/why-marke…
I've had a good ride here. And a lot of that is because I joined when it was new & growing rapidly, just like Mastodon is now.
12926Dec 16 · 1:02 AM
Lenny Rachitsky @lennysan
Big year for the Friends of Lenny's Newsletter Slack community:
▫️ Grew 2x (5k → 10k members)
▫️ Held 193 real world meetups, across 30 countries and 5 continents
▫️ Added a mentorship program, mastermind groups, book clubs, AMAs, free workshops
So much more to come...
1200Dec 16 · 2:51 PM
Daniel Murray @Dmurr68
A degree shouldn't be a required qualification for a marketing job.
9510Dec 16 · 5:40 AM
Jeremy Moser @jmoserr
LinkedIn reach has been 10x better than Twitter with 10% of the following.
It’s still untapped. Start now.
917Dec 17 · 1:20 PM
April Dunford @aprildunford
Too bad the name is taken but this place should be called Meta.
Aaron Levie @levie
Twitter cannot be the main story on Twitter every single day 😭.
924Dec 16 · 4:56 AM
Matthew Kobach @mkobach
The skill people will have to have is the ability to distinguish charlatans from experts. And realizing that confidence often has an inverse relationship with expertise.
545Dec 17 · 4:02 PM
Amanda Natividad @amandanat
Tell me about the best holiday gift you ever received.
540Dec 16 · 8:41 AM
Ross Simmonds @TheCoolestCool
The gurus really need to chill on the hacks.
Sure... you can hack your way to the front page. You can hack your way to a couple thousand subscribers. You can even hack your way to going viral.
But I’m confident:
You can’t hack brand building.
It’s just not happening.
501Dec 15 · 10:57 AM
Wil Reynolds @wilreynolds
Man, love this video.
GoodNewsMovement @GoodNewsMVT
Seeing clearly for the first time in her life.(🎥:kaseysimpson6)
452Dec 16 · 5:33 AM
Brian Clark @BrianClark
Elon thinks he's Tony Stark but he's actually Justin Hammer.
385Dec 16 · 12:47 PM
JH Scherck @JHTScherck
Just had my last 1:1 with a team member for the year. As a team, we finished Q4 strong as hell and I am so damn proud of the work we are doing and how we are supporting our customers.
Can't wait for holiday break, it's just around the corner, but am even more pumped for 2023 🤠
370Dec 16 · 2:32 PM
Miles Beckler @milesbeckler
Yet another reason to own your entire sales process...
Sveta Bay @sveta_bay
Gumroad announced pricing changes from Jan 31.
Do you consider switching to other platforms?
Me - definitely, yes.
302Dec 17 · 9:29 AM
hiten.eth @hnshah
If you say “bottoms up” and you’re referring to a SaaS businesses go-to-market, you’re probably fairly new around here. It’s “bottom up” not “bottoms up”. We’re not at a frat party.
hiten.eth @hnshah
Bottom Up ≠ Bottoms Up
282Dec 16 · 2:00 PM
Aryavarta IT Solution @AITS_PLTD
Do you Want to Grow your Business.
call us 8999305629
#digita #DigitalMarketing #DigitalMarketingServices #DigitalMarketingServices #digitalmarketingagency #digitalmarketingstrategy #marketingdigital #marketingtwitter #MarketingSuccess
00Dec 18 · 5:30 AM
Agustín Rejón @agurejon
#marketingtwitter Do you think it's acceptable for a brand to use AI photography on their marketing collateral?
00Dec 18 · 3:17 AM
Exposing Government Fraud @USARMYembezzles
Why won’t the @FBI investigate how @USArmy base Fort Carson embezzles taxpayers’ dollars?
tiktok.com/t/ZTRVcD13E/
#AcademicChatter #AcademicTwitter #marketingtwitter #FIFAWorldCup #NFLSaturday
00Dec 17 · 5:40 PM Exposing Government Fraud @USARMYembezzles
The @USGAO does not deny that the U.S. Government doesn’t hire ‘fall guys’ to embezzle taxpayers’ dollars.
See more at tiktok.com/t/ZTRVc53fh/
#FIFAWorldCup #NFLSaturday #usarmy @FBI #marketingtwitter #AcademicTwitter #AcademicChatter
00Dec 17 · 5:30 PM
Fads marketing @thefadsbook
This isn’t another book about advertising. It’s an inside look at how companies count on your obsession with food, alcohol, drugs and sex to drive behavior modification—permanently. #TheFADSBook #MarketingTwitter zcu.io/b1Eo
00Dec 17 · 4:13 PM
Britt Taylor (she/her) @thetinycoast
Helping business grow, adapt and pivot with no code web design and tailored marketing tools.
#webdesign #digitalmarketing #nocode #business #businessgrowth #marketingtwitter #design #marketing #marketingstrategy #smallbusinesssaturday #website
12Dec 17 · 12:35 PM
212 Communications @212comms
lunch agreed with us today. 🥠 ✨
#writing #writingtips #writingforthemedia #copywriting #pr #prtwitter #marketingtwitter #advertising
10Dec 17 · 10:30 AM
🇺🇸Brian Hurst @BrianHurst01
"Promote is senior to Sales" - @GrantCardone
This is a fascinating notion, especially when customers have the ability to see the value and take themselves through the funnel, via brand + access to knowledge. For example, I decided to go to @fenwaypark today.
#marketingTwitter
00Dec 17 · 6:21 AM
Md. Saiful Islam | #DigitalMarketer @saiful241
Social Media Marketing Makes Fun & Fun Makes Money
#Digital #DigitalMarketing #marketingtwitter #SEO #SMM #ContentWriting #MONEY #Bitcoin #nsfwtwt #FIFAWorldCupQatar2022
To more visit this link: linkedin.com/pulse/social-m…
10Dec 16 · 11:31 PM
Jason Mascarenhas @JasonMDigital
jasonmascarenhas.com/backlinks/
How To Get Backlinks To Rank On Google
#100DaysOfCode #socialmediamarketing #digitalmarketing #socialmedia #marketing #branding #business #seo #contentmarketing #onlinemarketing #marketingdigital #marketingtwitter #instagram #entrepreneur #marketingstra…
13Dec 16 · 10:22 PM
Ronald Coyle, Ph.D. 🇺🇦 @ronaldcoyle
Adobe sees revenue go up.
Low cost alternatives like @canva are not necessarily replacing @Photoshop
#marketing #marketingtwitter #adobe #canva #GraphicDesign
40Dec 16 · 7:14 PM
Trav Media Group @travmediagroup
The Speed of Culture Podcast: Marketing in the Metaverse cstu.io/11e8b7 #travmediagroup #webdesign #marketingtwitter
10Dec 16 · 1:29 PMThanks for reading!
Have a great week. 🤓
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Marketing Weekly #105
Sunday, December 11, 2022
How to Ensure Your Brand Stories Are Fit to Print • 5 Foolproof Ways To Get Leads Organically • 21 Reasons Why You Should Be Leveraging Email Marketing • Is Building a Social Media Brand in 2023
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How to Effectively Leverage User Insights for Better Product Decisions • 3 Ways to Grow Your Email List Today Without Really Trying • Make money writing — 9 proven ways to monetize your blog • How to
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Three Quick Tips To Market Your Writing as an Introvert • Discovery Phase in Software Development: Guide | Ronas IT • How To Use Substack's New Cross-Posting and Mention Feature • 10 Ways To Deal
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How to know your TV concept will work… before you launch it • How to Create an Effective Google AdWords Campaign • How to Create Your First Writing Gig on Fiverr • Apple Search Ads Holiday Marketing
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