Mailbrew Marketing Weekly - Marketing Weekly #106

Sunday December, 2022

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Blogs

Better Marketing - Medium

Tuning Your Drink — How Sound Enhances the Taste of Beverages

Pavle MarinkovicDec 16

6 Reasons Why Long-Tail Keywords Can Turn Your Dying Website Into a Steady Income Stream

Simona HostakovaDec 16

4 Ways Product Data Can Delight Consumers

Alex BorzoDec 16

11 Simple Strategies to Increase Your Email Open Rate

Mofrad MuntasirDec 16

Newsletters Are Never Meant to Be Another Blog Post. Here’s What I Discovered.

Aldric ChenDec 15

Copyblogger

4 Steps to Achieve Your Big Writing Goals (By Focusing on Small Ones)

Stefanie FlaxmanDec 15

Getting into the habit of achieving your writing goals is similar to any other type of practice. If you’re pragmatic,...

The post 4 Steps to Achieve Your Big Writing Goals (By Focusing on Small Ones) appeared first on Copyblogger.

Buffer Resources

Holiday Gift Guide of Small Businesses

Umber BhattiDec 15

We've rounded up several products that would make the perfect gifts this holiday season. Even better, they're all from small businesses you can feel good about supporting.

SEO Blog by Ahrefs

How to Choose an Enterprise SEO Tool

Patrick StoxDec 16

Enterprises usually have the highest demands for data. They also need high limits and easy access through APIs so they can get quick insights and report on progress. Let’s look at your options. There are a lot of tools…

Newsletters

Carnage Issues

Ya Filthy Animal

Victoria KellyDec 15

This week's recap includes making the most out of negative situations.

The post Ya Filthy Animal appeared first on Carney.

Podcasts

Duct Tape Marketing

The Proven Framework For Building A Thriving Community

ducttape.libsyn.comDec 15

In this episode of the Duct Tape Marketing Podcast, I interview Liz Lathan. Liz is the Co-founder of Community Factory, a community design strategist, a community enablement architect, and the Creator of Return on Emotion™.

More About Liz Lathan:

More …

The Copyblogger Podcast

Jordan DiPietro: How to Scale and Produce for Paid Newsletters

anchor.fmCopyblogger Media LLCDec 17

On this week’s episode, Ethan Brooks (@damn_ethan) talks to CEO of The Hustle, Jordan DiPietro (@dipietromedia). They discuss Jordan's work at The Motley Fool and what it was like running multi-million dollar ad campaigns. Ethan and Jordan also talk about when to monetize newsletters and the correct length of landing …

Marketing Over Coffee Marketing Podcast

Now with More AI Generated Portraits

John Wall and Christopher PennDec 16

In this Marketing Over Coffee: In this episode learn about Fusion, ChatGPT, 12 Days of Data and more! Direct Link to File Brought to you by our sponsors:Marketing Architects and Rocket Money Fusion 12 Days of Data TikTok, News and GDELT decline 5:35 Unlock the power of TV for your …

The Science of Social Media

Surviving the Holidays as a Small Business Owner

anchor.fmBufferDec 16

Today we'll be discussing how to set boundaries during the holiday season. The holidays are supposed to be a time for rest and relaxation, but for many small business owners, it can be a hectic and stressful time. We'll be sharing tips and strategies for setting boundaries with family, friends, …

3 Clips | Dissecting Great Podcasts

Audience Re-Air: Creating Complex Characters

3clips.castos.com3 Clips Podcast by CastosDec 14

Castos has another show called Audience. For full episode you can visit audiencepodcast.fm For now, check out this episode Introduction: On this episode of the Audience podcast, Stuart…

r/marketing

What’s your proudest hack in marketing?

158

143

Growth is not easy. Marketing can be really hard and often is a long game. But, once upon a time you strike gold. There are lots of cool hacks out there, like drastically improving reply rates by adding ‘sent my from my iPhone’ in the signature, or promoting a webinar …

Does it Ever get Better?

128

I've worked as a Marketing Manager for three small businesses in marketing in the last 15ish years and I've come to the conclusion that a lot (not all) of companies have no freaking idea what they're doing.

The way my current company works (it's event-based but I don't want to …

What start-up in your opinion had the best guerilla marketing strategy in their early days?

100

I think Tinder couldn't have come up with a better idea than paying fraternities and sororities to host parties with the requirement to display the installed app on your mobile to gain admission to the party.

Marketing - Latest - Google News

AT&T to Cut Marketing, Sales Jobs - CNET

CNETDecember 16

Ocean Spray remembers Dan Hamilton - AdAge.com

AdAge.comDecember 16

This new site uses AI to create the brand mashups of your dreams - Fast Company

Fast CompanyDecember 16

Top 5 search marketing trends and 3 must-haves for 2023 - Search Engine Land

Search Engine LandDecember 15

Which Instagram ad placement is more cost-effective: Reels, Feed Posts or Stories? - TechCrunch

TechCrunchDecember 15

2022 in review: The best ads, marketing ideas - AdAge.com

AdAge.comDecember 14

How to implement a video SEO strategy - TechCrunch

TechCrunchDecember 12

Email Marketing For Small Businesses: A Guide To Getting Started - Search Engine Journal

Search Engine JournalDecember 12

Marketing Jobs on the Swipe Files Job Board →

Twitter

Top links from tweets

Twitter’s risky plan to save its ads business

www.platformer.news

Agree to personalize your ads — or else

Semrush Holiday Marketing Calendar

www.semrush.com

Unbox new tips, tricks, and gifts with the ultimate holiday marketing calendar every day through December 24.

Newsletter — Aazar Shad I Growth Marketing Consultant I SaaS Growth Consultant

aazarshad.com

Hey! It’s Aazar. I help SaaS companies grow its business with growth marketing principles, models, and experience that I have.

How to Write Case Studies That Drive Conversions w/ Joel Klettke · Luma

lu.ma

Case studies aren’t the sexiest pieces of content... But when they’re done right, they’re one of the most powerful tools in the marketing toolkit. With …

The Marketing Millennials

workweek.com

The Marketing Millennials is a community highlighting and uplifting today’s marketing leaders and tomorrow’s top stars. Zero BS. Just fun, unfiltered, industry insights with the …

a native internet protocol for social media

www.getrevue.co

There’s a lot of conversation around the #TwitterFiles. Here’s my take, and thoughts on how to fix the issues identified. I’ll start with the principles …

Marketers

Jay Acunzo @jayacunzo

Everyone I know has the flu, covid, RSV, or no kids.

17.5k

1.2kDec 16 · 2:30 PM

Alex Garcia 🔍 @alexgarcia_atx

9 copywriting tips to make you a dangerously persuasive writer in 5 min:

1. For Headlines

• Find an enemy.

Highlight their problem. Position yourself as the solution.

3.7k

455Dec 17 · 8:09 AM

Chase Dimond | Email Marketing Nerd 📧 @ecomchasedimond

Why pay a copywriter $60k a year when you could go to ChatGPT and get something that’s basically just as good for $0? Right?

No.

Not even close.

This a thread to rid you of your AI anxiety.

We’re talking about ChatGPT.

388

59Dec 16 · 11:33 AM

Aleyda Solis 🇺🇦 @aleyda

I've just updated The Content Quality & Helpfulness Questions Google Sheet I've created (aggregating Google's guidelines Qs) to help assess content with an "Experience" related question to take into consideration the full E-EAT now 👇 I hope it's useful!

docs.google.com/spreadsheets/d…

308

79Dec 15 · 11:17 AM

Andrea Bosoni @theandreboso

Yesterday I went to a Christmas dinner with friends.

No one knew much about AI and the idea that it could draw images and write copy blew their mind.

We live in a small bubble and it’s so early.

305

8Dec 16 · 5:22 AM

Nik Sharma @mrsharma

If you've ever questioned if @Shopify or @ShopifyPlus is a good fit for your business...

Just remember there are over 4,000 engineers who work on making the platform 1% better every day.

278

18Dec 16 · 11:32 AM

Katelyn Bourgoin @KateBour

Word-of-mouth drives trust

And trust drives sales

Yet too many marketers are obsessed with driving traffic (rather than delighting peeps to drive word-of-mouth)

203

29Dec 15 · 4:57 PM

Taylor Lagace @TaylorLagace

The average marketer wastes nearly 2 hours every day doing tasks that could be automated by software.

We’ve scaled our agency to 7 figures while maximizing our productivity with this this influencer marketing tech stack:

174

48Dec 16 · 12:59 PM

Matt Navarra @MattNavarra

BeReal's user base is 98%+ female in some countries!

The majority of its users below 25 and only a fraction of its users above 45. 📊

163

38Dec 15 · 9:52 AM

Kevin_Indig @Kevin_Indig

Google: we usually try not to launch updates at the end of the year

Also Google: oh, also here is a new quality concept, a HCU, a spam update and new rater guidelines

161

17Dec 15 · 4:53 PM

Rand Fishkin @randfish

This might well get me banned, but what the heck...

sparktoro.com/blog/why-marke…

I've had a good ride here. And a lot of that is because I joined when it was new & growing rapidly, just like Mastodon is now.

129

26Dec 16 · 1:02 AM

Lenny Rachitsky @lennysan

Big year for the Friends of Lenny's Newsletter Slack community:

▫️ Grew 2x (5k → 10k members)
▫️ Held 193 real world meetups, across 30 countries and 5 continents
▫️ Added a mentorship program, mastermind groups, book clubs, AMAs, free workshops

So much more to come...

120

0Dec 16 · 2:51 PM

Daniel Murray @Dmurr68

A degree shouldn't be a required qualification for a marketing job.

10Dec 16 · 5:40 AM

Jeremy Moser @jmoserr

LinkedIn reach has been 10x better than Twitter with 10% of the following.

It’s still untapped. Start now.

7Dec 17 · 1:20 PM

April Dunford @aprildunford

Too bad the name is taken but this place should be called Meta.

Aaron Levie @levie

Twitter cannot be the main story on Twitter every single day 😭.

4Dec 16 · 4:56 AM

Matthew Kobach @mkobach

The skill people will have to have is the ability to distinguish charlatans from experts. And realizing that confidence often has an inverse relationship with expertise.

5Dec 17 · 4:02 PM

Amanda Natividad @amandanat

Tell me about the best holiday gift you ever received.

0Dec 16 · 8:41 AM

Ross Simmonds @TheCoolestCool

The gurus really need to chill on the hacks.

Sure... you can hack your way to the front page. You can hack your way to a couple thousand subscribers. You can even hack your way to going viral.

But I’m confident:

You can’t hack brand building.

It’s just not happening.

1Dec 15 · 10:57 AM

Wil Reynolds @wilreynolds

Man, love this video.

GoodNewsMovement @GoodNewsMVT

Seeing clearly for the first time in her life.(🎥:kaseysimpson6)

2Dec 16 · 5:33 AM

Brian Clark @BrianClark

Elon thinks he's Tony Stark but he's actually Justin Hammer.

5Dec 16 · 12:47 PM

Corey Haines @coreyhainesco

Took some kids to their first NBA game last night 🏀

0Dec 17 · 3:25 PM

JH Scherck @JHTScherck

Just had my last 1:1 with a team member for the year. As a team, we finished Q4 strong as hell and I am so damn proud of the work we are doing and how we are supporting our customers.

Can't wait for holiday break, it's just around the corner, but am even more pumped for 2023 🤠

0Dec 16 · 2:32 PM

Miles Beckler @milesbeckler

Yet another reason to own your entire sales process...

Sveta Bay @sveta_bay

Gumroad announced pricing changes from Jan 31.

Do you consider switching to other platforms?

Me - definitely, yes.

2Dec 17 · 9:29 AM

hiten.eth @hnshah

If you say “bottoms up” and you’re referring to a SaaS businesses go-to-market, you’re probably fairly new around here. It’s “bottom up” not “bottoms up”. We’re not at a frat party.

hiten.eth @hnshah

Bottom Up ≠ Bottoms Up

2Dec 16 · 2:00 PM

#MarketingTwitter

Aryavarta IT Solution @AITS_PLTD

Do you Want to Grow your Business.
call us 8999305629
#digita #DigitalMarketing #DigitalMarketingServices #DigitalMarketingServices #digitalmarketingagency #digitalmarketingstrategy #marketingdigital #marketingtwitter #MarketingSuccess

0Dec 18 · 5:30 AM

Agustín Rejón @agurejon

#marketingtwitter Do you think it's acceptable for a brand to use AI photography on their marketing collateral?

0Dec 18 · 3:17 AM

Exposing Government Fraud @USARMYembezzles

Why won’t the @FBI investigate how @USArmy base Fort Carson embezzles taxpayers’ dollars?

tiktok.com/t/ZTRVcD13E/

#AcademicChatter #AcademicTwitter #marketingtwitter #FIFAWorldCup #NFLSaturday

0Dec 17 · 5:40 PM

Exposing Government Fraud @USARMYembezzles

The @USGAO does not deny that the U.S. Government doesn’t hire ‘fall guys’ to embezzle taxpayers’ dollars.

See more at tiktok.com/t/ZTRVc53fh/

#FIFAWorldCup #NFLSaturday #usarmy @FBI #marketingtwitter #AcademicTwitter #AcademicChatter

0Dec 17 · 5:30 PM

Fads marketing @thefadsbook

This isn’t another book about advertising. It’s an inside look at how companies count on your obsession with food, alcohol, drugs and sex to drive behavior modification—permanently. #TheFADSBook #MarketingTwitter zcu.io/b1Eo

0Dec 17 · 4:13 PM

Britt Taylor (she/her) @thetinycoast

Helping business grow, adapt and pivot with no code web design and tailored marketing tools.

#webdesign #digitalmarketing #nocode #business #businessgrowth #marketingtwitter #design #marketing #marketingstrategy #smallbusinesssaturday #website

2Dec 17 · 12:35 PM

212 Communications @212comms

lunch agreed with us today. 🥠 ✨

#writing #writingtips #writingforthemedia #copywriting #pr #prtwitter #marketingtwitter #advertising

0Dec 17 · 10:30 AM

🇺🇸Brian Hurst @BrianHurst01

"Promote is senior to Sales" - @GrantCardone

This is a fascinating notion, especially when customers have the ability to see the value and take themselves through the funnel, via brand + access to knowledge. For example, I decided to go to @fenwaypark today.

#marketingTwitter

0Dec 17 · 6:21 AM