Social Media Examiner - More organic sales with Instagram…

It’s National Appreciate a 🐉 Dragon Day, Reader!

So many dragons to choose from. Smaug, Haku, Falcor…

This newsletter is brought to you by the 10th annual Social Media Marketing World.

In today’s edition:

Instagram strategy
Facebook content ideas
Facebook community development
NFT collabs

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A successful Instagram sales funnel starts with a solid foundation. With audience research and mobile-optimized sales channels, you can add prospects to your funnel and convert them efficiently.

Whether your business sells products or services, IG has built-in options to generate leads and sales. For eCommerce products, Shops often work best. Add a View Shop action button to your profile, and then drive sales directly by tagging products in posts, reels, and stories.

Because shops are designed for physical rather than digital products or any type of service, they won’t work for every business.

If you’re a service-based business, add action buttons to your profile. For example, use the Book Now button to get more appointments on your calendar or the Reserve button to fill up your restaurant’s available tables. Use the Get Quote button to generate leads directly on Instagram.

The next step is to map your content to your customer journey.

To learn how to use organic IG content to convert followers into customers, one step at a time, read the full article.

➡️ Here's more great content for you:

Michael Stelzner, Founder and CEO

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