'An awkward space': Reddit’s ad sales efforts haven’t gone unnoticed, but there’s still work to be done

'An awkward space': Reddit's ad sales efforts haven't gone unnoticed, but there's still work to be done

New year, same problems for Reddit: in the eyes of advertisers, it's still an outlier.

Additional coverage:

• This week's Digiday+ Future of TV Briefing looks at how Roku's push into the smart TV manufacturing business reflects the changing state of the connected TV market.
• At the moment, the overwhelming majority of the inventory of leading in-game ad firms such as Bidstack, Frameplay and Anzu is located inside free-to-play or mobile games — not the premium titles that account for the bulk of gamers’ attention.
• Future plc has closed its D.C. and Atlanta offices, but says these real estate decisions will not impact the company's U.S. expansion plans.
• As digital advertising becomes more expensive and less effective, sexual wellness brand Adam and Eve places its bets on CTV.
• During CES 2023, some attendees noted that the innovations not on the showroom floor were in some cases more interesting than the physical products.