'An awkward space': Reddit’s ad sales efforts haven’t gone unnoticed, but there’s still work to be done

New year, same problems for Reddit: in the eyes of advertisers, it’s still an outlier.
January 11, 2023

'An awkward space': Reddit's ad sales efforts haven't gone unnoticed, but there's still work to be done

New year, same problems for Reddit: in the eyes of advertisers, it's still an outlier.

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Ivy Liu
New year, same problems for Reddit: in the eyes of advertisers, it’s still an outlier.

howdy!
This week’s Future of TV Briefing looks at how Roku’s push into the smart TV manufacturing business reflects the changing state of the connected TV market.

Successful advertisers are incorporating interactive video elements that motivate viewers to take action rather than relying on passive video formats.

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howdy!
At the moment, the overwhelming majority of the inventory of leading in-game ad firms such as Bidstack, Frameplay and Anzu is located inside free-to-play or mobile games — not the premium titles that account for the bulk of gamers’ attention.

For marketers, relying solely on first-party data is an unrealistic tactic, even as third-party cookies become obsolete. Instead, alternative identifiers, universal IDs and ID-agnostic solutions will become crucial.

howdy!
Future plc has closed its D.C. and Atlanta offices, but says these real estate decisions will not impact the company’s U.S. expansion plans.

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As sustainability becomes business-critical for brands, the ad tech industry is developing solutions to help advertisers activate and run sustainable ads.

howdy!
As digital advertising becomes more expensive and less effective, sexual wellness brand Adam and Eve places its bets on CTV.

howdy!
Marketers say the old adage of content as king is now playing out for the metaverse despite slow adoption of VR and AR headsets

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