How to make $15k + a ton of buzz in 60 minutes

TODAY'S HOST

Neal O'Grady, Co-Founder at Demand Curve

Social pressure sells.

Combine it with time pressure, and it's as desirable as water at Burning Man.

We sold out the early bird sale for a new course in < 60 minutes.

We didn't use a landing page. Instead, we used a Google Doc that pitched the course and used a Stripe payment link for checkout.

We primarily did this for two reasons. To create urgency, and it's simple.

Visitors could see that 90 other people were looking at that page when there were only 30 remaining spots.

And we manually updated the # of remaining seats with each sale. They could see the number ticking down. The urgency was real.

Hundreds of people joined the waitlist after missing the early bird.

In total, this took a couple of hours to set up. 1 hour to sell out. And generated $15k and generated a ton of buzz and waitlist sign-ups.

Often, simple > complicated.

Connect with Neal on LinkedIn.

YOUR WEEKLY DOSE OF MARKETING UPDATES

1. Get Featured in Growth Notes

Your last real competitive advantage is constant innovation through experimentation at speed.

Submit your experimentation case studies and we will share them with our audience...

• Newsletter (+120,000 readers)
• Social media (+20,000 followers)

Case studies like the one you're about to submit help us educate more marketers on how to achieve speed through experimentation and win.

We will feature the best case studies across all of our channels and pay credits to you.

Submit your case study here.

2. Building the Greatest Swipe File

Join us in building the greatest swipe file there is. We will feature the best ads across our different channels with credits to you:

• Newsletter (+120,000 readers)
• Social media (+20,000 followers)

You can submit ads you've created but also the ones others did. We'll pay credits to you anyway for contributing to the marketing community.

PS. You can also submit content pieces beyond ads, like landing pages, organic social content, etc.

Submit your ads here.

3. CXL Community

Everyone seems to be trying to build a community today. But how many meaningful communities can you name?

Most successful communities have followed a similar playbook, and you can now steal it for your own community building efforts.

Benefits of building a real community are countless. Strong community helps your brand unlock bigger wins across innovation, customer retention, referrals, and acquisition.

Get your playbook on how to build a community.

4. Google is Shutting Down Optimize in 2023: 22 Alternatives for A/B Testing

Google is shutting down Optimize in September.

If that sounds like it’s gonna mark a before and after for all people in CRO, it’s because Optimize sunsetting will halt experimentation programs on some of the biggest companies, that relied on it as their single, do-it-all optimization and testing platform.

They, and you, and anyone who wants to get more and bigger wins with experimentation, should already start looking for alternatives to Optimize.

That’s why we’ve updated our guide with the top 22 A/B testing tools, SaaS and software you should know about for 2023.

Read more on Best A/B Testing Alternatives blog post.

5. Secrets to Growing a Remote Marketing Team

How can you find great hires quickly, while making sure they fit your budget and make an impact from the start? After all, failing to find great talent and hiring them can mean the difference between growth and stagnation.

Join CXL’s CEO, Merritt Aho for a live Q&A as he shares the secrets to growing and managing a global, remote marketing team.

If you’re running an agency or managing a team of marketers, you don’t want to miss this event to learn:

• How to navigate today’s dynamic landscape for hiring marketers
• Successfully recruiting highly qualified team members from across the globe
• And how to effectively manage an international team

Reserve your spot here.

6. User Research Methods Framework: Which Method is Best  for your Research?

This is a framework to support you in planning which research/validation method is best suited to your business needs.

Use this framework to support user research planning and strategy.

Or to identify which research activity best suits the research objective/business case based on data type, effort, and level of confidence (e.g. value) required.

Use Cases:

• Assess the suitability of different user research methods depending on your research objectives or business questions.
• Understand the effort vs. value involved in different user research methods to help plan the most appropriate methodology.
• Identify opportunities to combine research methods to cover a range of research "types" and increase the strength of signal.

Get your Blueprint.

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