Content Is Only King With A Plan | Marketing Junto

Dall-e 2 rendering of 3 robots dancing on a closed laptop.

My Take

You've probably heard the adage of that "Content is King." This is only true if you have the plan and structure in place.

So many people are clamoring around ChatGPT and how it's the end of this or that. Even if ChatGPT wrote better than my 10 year-old son, you couldn't/shouldn't use it verbatim.

You have to edit it and make it original or you'll more than likely get dinged by Google and the other search engines for unoriginal/AI content. In addition, you have to figure out the right keywords/phrases to use in your prompt to the AI and even then you need to make sure it's in the right tone and voice and is actually applicable to what you want to say.

So much goes into content before it's "King." Don't get blinded by the jargon and sayings that sound good, but might not always be accurate.

There's news that Microsoft has invested in ChatGPT and is incorporating into Bing. We need to remember that Microsoft is after the underlying technology and codebase, not necessarily the existing and outdated dataset. This investment by Microsoft will make Bing an interesting contender in the search market, but definitely it's not going to unseat Google as #1, who has it's own, albeit not publicly accessible, AI model called Lambda.

In the end, if you use AI to aid with your content generation, remember that what you get is more of a first draft than anything else. Definitely not a final draft.

Web Finds

• What is ChatGPT and why SEOs should care
  A great primer on ChatCPT and why it shouldn't be ignored by the search optimization community. AI can be helpful and ChatGPT, itself, is very intriguing as a product/service.
• How to optimize Core Web Vitals in 2023
  Core Web Vitals (CWV) and page speed is a ranking factor for not only Google, but the other search engines as well. Making sure your site is speedy makes not only the search engines rank you higher, but helps keep people on your site longer. But please keep in mind it's the only factor in ranking. It's just one set of metrics to keep an eye on.
• Snap Launches New Ad Campaign to Showcase its AR Offerings
  Apparently Snap and it's app, Snapchat is still a thing. Who knew? I didn't, did you? 😜
• Instagram Adds Lead Forms as CTA Button Option on Business Profiles
  I saw this recently and it could be really helpful for businesses to get more value out of the social networking app.
• Should You be Using AI Creation Tools in Your Process?
  As I wrote above, there is no problem using AI tools to help generate content, but put a human touch to it afterwards and make it your own. PLEASE!
• Instagam is going to focus on Photos again in 2023
  This should be a good thing. At least to have a balance between videos and photos. What do you think?
• LinkedIn Posting Tips
  Some great tips from our friends at Social Media Today. There are some real good ones in here.
• AI copyright could lead to new Marketing opportunities
  An interesting take on copyright, AI, and marketing from Kevin Indig.
• Yandex ‘leak’ reveals 1,922 search ranking factors
  This is a huge leak. Worth checking out.
• Yandex scrapes Google and other SEO learnings from the source code leak
  Michael King of iPullRank SEO energy has a great run-through.
• How should founders be preparing for a recession? We asked local experts
  A great piece from Technical.ly about how to prep for yet another recession. Whether or not we're going into one or not is debatable, but better to be prepared.

Newsletter Suggestion

Noteworthy Book

I'm in the midst of reading this book by Sam Jacobs called Kind Folks Finish First: The Considerate Path to Success in Business and Life. Sam is the founder of Pavilion an online community for business leaders to support each other. His book, so far, is a eye opening look at how being kind to people and helping without expecting anything in return can help you succeed. It's worth picking up. And if you haven't checked out Pavilion (Affiliate Link) you should. I'm really enjoying my time in the group.

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Until next week, stay curious!