My Take

I'm sitting at my desk at the end of the year. (It's the Friday before Christmas as I write this) The wind is howling as winter storm Elliott rages outside. We're, so far, lucky that we still have power and it's toasty in my office. I'm sitting here thinking about pricing and how to best scale my little 15-year-old digital marketing agency. Recently my wife suggested I raise my monthly retainer rates on my existing clients. I've generally haven't, as many of them have been with me for a while. But it got me thinking, how does one effectively raise their rates, especially on their existing clients?

I don't have an answer for you. Instead, I'm wondering what you all do?

Hit that reply button and let me know.

Web Finds

• Time to find a new password manager: LastPass says hackers stole customers’ password vaults
  I'm done with LastPass. The way they are dealing with this and the fact that this has been going on since August means I'm moving.
• Leaving LastPass? Here's how to get your passwords out
  It's pretty easy for the most part, but it did take me 3 tries to get my data in the right format. But moving my wife over to Bitwarden was easier. Third and fourth times are the charms I guess! 😜🤣
• TikTok cops to running “covert surveillance campaign” on Western journalists
  Are you kidding me. TikTok, to their credit, has fired those involved, but geez.
• How Mastodon is scaling amid the Twitter exodus
  An interesting piece about how Mastodon is scaling with everyone leaving Twitter.
• 6 Cybersecurity Guidelines When Working with 3rd-Party Agencies and Freelancers
  A great set of guidelines to follow. A quick read that has great information to keep your company safe.
• The FCC can finally hammer predatory prison phone call companies, thanks to just-passed bill
  This is good news. If you're in jail you're doing your time, but you shouldn't be hit with high bills to call your family. That's just wrong.
• Musk-Twitter, Crypto Crash, Metaverse: Lessons From Tech's Biggest Fails
  There is a lot to learn here. Get a cup of coffee and sit in a comfy chair and read on.
• The Best Of Whiteboard Friday 2022
  Moz, the SEO tool, has a great blog and a great video series called Whiteboard Friday. Every Friday they put out a video with a SEO expert talking about a SEO topic. If you're in need of more SEO knowledge. Check out this post.
• Facebook parent Meta to settle Cambridge Analytica scandal case for $725 million
  That's a lot of money and hopefully will (probably won't) be a deterrent to other big tech giants.
• Scale and the small business (freelancer grid)
  The ever-so-wise Seth Godin is on to something.

Podcast Of Note

Latest From Entrepreneur's Enigma

Until next week, stay curious!