The marketer’s guide to targeting post-cookies

For marketers, relying solely on first-party data is an unrealistic tactic, even as third-party cookies become obsolete. On top of being more difficult to obtain, first-party data doesn’t always contain the information that marketers need for their campaigns.

Teams that were reliant upon the data third-party cookies provided will need to plan for a range of ways to access and develop invaluable customer information without cookies, such as leaning on alternative identifiers, universal IDs and ID-agnostic solutions.

This new Tactics + Insights guide unpacks the ways in which marketers are navigating post-cookies solutions such as alternative identifiers, universal IDs and ID-agnostic solutions. Download it to learn:

• The available post-cookie identifiers
• Cookieless environments and how to factor in contextual targeting 
• How third-party data enriches first-party data 
• The future of IDs for targeting

Sponsored by: Eyeota, a Dun & Bradstreet company

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