Will marketers leave Google amid DOJ lawsuit?

Marketers weigh the cons of working with Google Ad Manager amid Justice Department's new lawsuit

It might be difficult for advertisers to turn their backs on Google completely but it's getting a lot easier for them to look away these days.

Additional coverage:

• There's a ballooning number of publisher-initiated programmatic auctions being pushed through a shrinking ad tech pipe.
• Governments' interest in esports is encouraging, but despite a groundswell of policy-level support, not all countries are equally enthusiastic about the space.
• Video investment executives think NCM and Screenvision have a chance to grow their share of video dollars — but mainly if they target prime-time linear TV. More in this Digiday+ Media Buying Briefing.
• Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.