Media agencies' influence over programmatic is growing
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The marketer’s guide to targeting post-cookies
Wednesday, February 1, 2023
For marketers, relying solely on first-party data is an unrealistic tactic, even as third-party cookies become obsolete. On top of being more difficult to obtain, first-party data doesn't always
Advertisers find fewer reasons to spend on Snapchat
Wednesday, February 1, 2023
Also: Publishers' private programmatic bright spot
Why marketers are thinking long-term with influencers
Tuesday, January 31, 2023
Also: TheSoul Publishing's take on YouTube Shorts rev share
WTF is sell-side targeting?
Monday, January 30, 2023
As brands and agencies navigate a world without third-party cookies, there are new opportunities to control and differentiate their supply chain to drive improved campaign performance, all without
Will marketers leave Google amid DOJ lawsuit?
Monday, January 30, 2023
Also: The open programmatic market is in a tough spot
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