What up, Substack fam? Ruchin here 👋🏻

I come bearing news 🗞️

We’re throwing a special event this Valentine’s Day with the Head of Growth Marketing (and PLG) at Amplitude.

(There’s a fun sentence I never thought I’d say.)

Catch us in conversation with Franciska Dethlefsen who, prior to her current role at Amplitude, was head of Growth at Iteratively and even before that, built out the marketing function at Snowplow Analytics.

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Mark your calendars. We go live at 7AM PST (that’s 10 AM EST) on Tuesday.

Franciska leads Amplitude’s charge on new user acquisition, activation & monetization. There’s very few people in the world who are better positioned to talk about what we have for you on Tuesday. Including but not limited to:

• The right (and wrong) north star metrics for YOUR product-led growth

• What's worked (and what hasn't) worked for Amplitude  

• Where do most PLG companies fumble in the funnel?

• Driving team alignment to power your product-led growth… and more.

Smash that big blue button if you want to know more.

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I’ll see you there on Tuesday.