Despite a surge in Super Bowl ad dollars, Twitter's ad rehab is a work in progress
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Economic downturn ups the ante for major Super Bowl advertisers General Motor, AB InBev, Netflix
Friday, February 10, 2023
Marketers don't have the same enthusiasm to spend big on ads around the game like they have done in the past. February 10, 2023 Economic downturn ups the ante for Super Bowl advertisers Marketers
Media agencies' influence over programmatic is growing
Thursday, February 2, 2023
Also: YouTube Shorts splashes the cash
The marketer’s guide to targeting post-cookies
Wednesday, February 1, 2023
For marketers, relying solely on first-party data is an unrealistic tactic, even as third-party cookies become obsolete. On top of being more difficult to obtain, first-party data doesn't always
Advertisers find fewer reasons to spend on Snapchat
Wednesday, February 1, 2023
Also: Publishers' private programmatic bright spot
Why marketers are thinking long-term with influencers
Tuesday, January 31, 2023
Also: TheSoul Publishing's take on YouTube Shorts rev share
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