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Here’s this week’s list of rapidly trending topics, insights and analysis.

Topic #1

Weighted Sleep Sack

Weighted sleep sacks are wearable blankets that are significantly heavier than traditional blankets.

Certain studies have suggested that heavy sleep sacks may help soothe infants that struggle to go to sleep.

The product works by giving babies a sensation that a hand is placed on them. This, in turn, makes them feel secure, which helps calm them down.

Interest in this product category is mainly growing as an alternative to weighted blankets.

That’s because the risk of suffocation with weighted sacks may be lower than with weighted blankets–while the benefits remain the same.

What's Next

Weighted sleep sacks are part of the Deep Pressure Simulation meta trend.

Around 10% of US children suffer from ADHD, whereas another 7% suffer from anxiety.

And parents are increasingly turning to deep pressure simulation as a natural treatment option.

Certain studies have suggested deep pressure stimulation can also help kids with autism who show signs of hypersensitivity.

In fact, one study found that 63% of children reported positive changes when undergoing deep pressure therapy.

Sensory swings, sensory socks and weighted stuffed animals are examples of trending deep pressure products.

Topic #2

THC Seltzer

THC seltzer is a non-alcoholic carbonated beverage infused with THC.

Besides loosening legal restrictions, many new startups are entering this space, further accelerating interest in THC seltzers.

One of the more popular brands in this space – and a major reason behind the spiked interest in this category – is Wynk.

(Searches for “Wynk seltzer” have doubled over the last 5 years).

According to the company, their product is “the most widely distributed cannabis seltzer in the United States”.

What's Next

THC seltzers are part of the Cannabis-infused Beverages meta trend.

The market for cannabis beverages is forecasted to grow 21x within the next five years.

Cannabis drinks are appealing to many because they offer a way to consume the compound in a more socially acceptable form compared to smoking.

Plus, beverages offer a precise dose with more predictable effects.

The technology used to make cannabis-infused beverages has just become available, which explains why there’s such a sharp uptick in startups entering this space.

Cannabis-infused drinks come in many forms, such as THC lemonade and THC wine.

Topic #3

Resume Worded

Resume Worded is an AI-powered resume-building and resume-checking platform.

The tool grades and provides detailed feedback on resumes and LinkedIn profiles, which are then graded based on their style, brevity and language.

According to the company, their solution “helps candidates land up to 5x more interviews.”

To date, the startup has had 1 million people use their platform.

What's Next

Resume Worded is part of the Resume Checkers meta trend.

Searches for “resume checker” have increased by 488% in the last two years.

Resume checkers may advise a user to include more action words, replace vague claims, and reduce the amount of filler text.

These tools are often built to optimize a resume so that it aligns with the preferences used by automated resume screening software.

Interest in resume checkers is increasing as they serve as a countermeasure to resume screening software utilized by many HR departments.

Kick Resume and EnhanCV are examples of trending resume-checking software.

Topic #4

Elevated Dog Bowl

Elevated bowls are feeding bowls that are slightly elevated above the floor.

They help release pressure off a pet’s neck while eating or drinking.

This product category is trending largely thanks to TikTok. Videos featuring elevated dog bowls have 94 million views on the platform.

And one popular elevated dog bowl brings in approximately $250K/month on Amazon.

What's Next

Elevated dog bowls are part of the Pet Health Accessories meta trend.

While pet medication currently makes up the largest share of the pet health market, natural health products are a fast-growing subcategory in the space.

Here are a few of the top trending pet health accessories:

Slow feeder bowls have a series of holes, walls, and shapes that slow down the eating process and, thus, reduce the risk of bloating and choking.

Smart dog collars can track various metrics and inform owners when these indicators change.

Pet anxiety beds are designed to help anxious and stressed pets.

Topic #5

New Generative AI SaaS Startup
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Topic #6

Massive Cybersecurity Trend
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Topic #7

Neurotech Startup Taking Off
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Topic #8

Exponential Home Product
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Topic #9

Skyrocketing FinTech Startup
(Exploding Topics Pro Only)

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Cannabisinfused Beverages meta trend Resume Checkers meta trend deep pressure stimulation deep pressure therapy deep pressure products natural treatment option nonalcoholic carbonated beverage next five years many HR departments Weighted stuffed animals heavy sleep sacks NextWeighted sleep sacks last two years many new startups trending resumechecking software resume screening software

Exploding Topics - ET: February 14th 2023

Topic #1

Weighted Sleep Sack

What's Next

Topic #2

THC Seltzer

What's Next

Topic #3

Resume Worded

What's Next

Topic #4

Elevated Dog Bowl

What's Next

Topic #5

New Generative AI SaaS Startup(Exploding Topics Pro Only)

Topic #6

Massive Cybersecurity Trend(Exploding Topics Pro Only)

Topic #7

Neurotech Startup Taking Off(Exploding Topics Pro Only)

Topic #8

Exponential Home Product(Exploding Topics Pro Only)

Topic #9

Skyrocketing FinTech Startup(Exploding Topics Pro Only)

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