Nano Flips - 💸 $27,000 From an Exercise Website

Nano Thought

I recently was going through some of my old tweets. It's nice to have an archive of all your thoughts, whether they are cringe or not ha. We are the first people in history with this ability to do so. Despite finding TONS of things ranging from my thoughts in the US gov handing out free money during the pandemic, or me asking for thoughts on bringing $100,000k+ a month in ad spend to adroll...

I found something super intersting. A reminder to bet on yourself, and that risk and reward are inherently tied together.

Check this out:

James Camp 🛠,🛠 @JamesonCamp About 2 years ago, I held a term sheet in my hands. It was to buy a company we started a year earlier for $2M. One of the hardest things I’ve ever done, was rip that term sheet up. They saw the same thing I did, it could be worth a lot more. December 20th 2019 0 Retweets 15 Likes

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Now whats REALLY fun to see...is that on July 2nd of 2022, we ended up selling that business I was tweeting about, for $31,000,000.

Before you all ask...it was a holdings company.

Mostly a portfolio of websites and equity in some brands and other companies we had taken instead of cash for consulting and advertising packages on our websites and email lists

Long story short...take risks when you can, and bet on yourself. The upside potential is massive and we are truly on here once.

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This Week’s Opportunities

This week let's look at 2 listings. The first is a small content site from Motion Invest, the listing can be seen here​

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Lets get some of the things we don't like out of the way:

Things we don't like:

• This is fully reliant on search and with all the AI changes coming, I believe some content sites will have drops in traffic for certain keywords in the next couple months
• The site is built on an expired domain (web.archive.org/web/20180511195634/cardiocapital.com)
• The top 10 keywords have been on a downwards trend over the past few months (according to AHREFS).
• UR rating of 13 and DR rating of 9 (low stats)

Ok Y'all! things we do like:

• 62% of the current ranking keywords have informational intent (according SEMRUSH). The buyer can focus on editing and updating the content that is already on the site.
• Traffic is up from the same time as last year. The traffic is nice and spread out among the articles.
• There are 15 missing affiliate tags (according to Site Buddy) that could be fixed for a small win.
• Opportunity to build newsletter
• Major opportunities with affiliate programs for cardio equipment

A new owner could:

• Set up an email pop up and banners on the site to capture 1-2% of visitors into email subscribers. That would mean 200+ new subs a month. At .25 per a sub in revenue per month that would give the new owner $600+ a month in new revenue at the end of 12 months. Increasing the value of the site by $24,000 or so.
• Search for weaker competitors in ahrefs and create content around keywords they are targeting, so that the new owner could over take them
• Use a tool like Lasso to look for and plugin new affiliate programs other than amazon for cardio equipment.

With all these changes (if it all went right) one might be able to 3x their investment on this site in 12 months.

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On to the next opportunity, this one is a gaming site listed on Empire Flippers, you can see the listing here​

Alright lets get some of the things we DON'T like about the site out of the way

Things we don't like:

• Since the site is all about one game, there's a chance it could lose popularity down the line
• The current content team won't stick around after the sale (but this could be great for a hobbyist!)
• This is fully reliant on search and with all the AI changes coming, I believe some content sites will have drops in traffic for certain keywords in the next couple months

Ok...things we do like:

• Over 750 well written pieces of content (this creates a TON of authority in Googles eyes)
• The site's traffic and revenue have skyrocketed over the last year (its surviving updates and thriving(
• It has some strong backlinks from Nexusmods, Thenerdstash, and Wingg

Opportunities to Keep Growing:

• Start a podcast about the game and get it listed on Spotify and Apple Podcasts (this can bring in traffic and backlinks)
• Build a forum or discord or newsletter to gather a community that you can push content to whenever you like
• Search for weaker competitors in Ahrefs and create content around keywords they are targeting, so that the new owner could over take them

As always...do your own due diligence, the above is based off of what I see as an opportunity from the info provided in the listing and some light due diligence, not a deep dive. It just one of many scenarios that could play out and its up to you to do your own due diligence and see if this makes sense for you!

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​Podcast Corner

As we work on the next season of my podcast Builders Build, I figured I would share a recent interview I did with my friend Michael Girdley for his podcast:

What’s on the pod?

"Michael Girdley is joined by James Camp , who grew up in New York City and is a Jack of All Trades, especially on marketing strategy, monetization, and website flipping. We talk about how he lost $100,000 trying to acquire a firm, the downside of financial touts, and stock buying schemes he's encountered."

Check it out here​

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Thanks for reading! I'll hit your inbox next week with another breakdown of a website opportunity!

Thanks from the Nano Flips team

(James)

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P.S.

Check out 2 newsletters from my best friends you will love

Colin Landforce's personal newsletter for all things business building: builders.build/colin​​

Product People - Learn the art of building CPG brands with Oren Schauble: https://go.orenjohn.com/cpg/​

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All investment strategies and investments involve risk of loss. Nothing contained in this newsletter should be construed as investment advice. Any reference to an investment's past or potential performance is not, and should not be construed as, a recommendation or as a guarantee of any specific outcome or profit.