Hey there 👋🏻 Ruchin here.

We’re coming up to a year of running our podcast series “Humans of PLG” - and today, we’ve launched it on Product Hunt 🏆

And trending in the top 10.

Can we count on your comments and feedback on Product Hunt?😬

Find us on Product Hunt 🏆

Why we launched a podcast 🎙️

Just about two years ago, I left my role in venture capital to lead the role of “Growth” as Co-founder of a newly minted start-up.

Over my two year stint in venture capital, I was fortunate enough to get the chance to dive deep into the world of SaaS, and witness game-changing trends: Among those, the rise of the developer, the growth of the creator economy, and the explosion of data teams and platforms.

However, there was one underlying trend that captured our imagination through its ubiquity:

The rise of the individual contributor.

Towards the end of the pandemic, Salesforce announced a plan to rebuild itself as a "Slack-first organization." PLG had officially arrived. This wasn’t the SaaS of ten years ago. This was a whole different kettle of fish.

The rise of the end-user had given birth to a new class of tools: tools that were all built with the individual user at the core. The tools I was now using all had one thing in common:

A maniacal obsession with user delight.

PLG had brought a mindset shift to how software was used - but on the other end, how they were built, and how they were scaled.

A mindset shift that was being driven by a new wave of founders and leaders who thought differently.

Over the last year, we’ve had a chance to pick the brains of these humans who are building and scaling our favourite tools. Conversations that have left me humbled, floored, and fully intrigued. Conversations that have helped me more than anything as a newly minted founder.

Today, we’re delighted to bring these conversations to you. “Humans of PLG” is our humble attempt to open-source what we’ve learnt from these incredible founders and leaders - in the hope that aspiring PLG companies can take away at least as much as we’ve been able to from these conversations. We hope you enjoy them.

Do let us know your thoughts and feedback, and also feel free to hit me up with any questions.

As a bonus - we have more of these conversations lined up. Let me know (reply to this mail) what you’d like to hear more of in these interviews 😊 And who you want to see as the next guest.

We’ll be hanging out in the comments section on Product Hunt for the rest of the day. Come say hi. 👋🏻

Find us on Product Hunt 🏆