Social Media Examiner - Product launch strategy…

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Stack’em and snack’em!

This newsletter is brought to you by the 10th annual Social Media Marketing World. Save on your All-Access ticket.

In today’s edition:

  • Launching your next product
  • Onboarding more people to Web3
  • LinkedIn changes

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You’re excited for launch day. Your new product is going to change the world; your app will transform eCommerce; your course will help thousands of entrepreneurs achieve their goals. Right?

But your customers don’t care... yet. Your launch day means nothing to them. 

So you need to create anticipation. Targeting your audience with a pre-launch strategy brings a whole range of benefits for your overall campaign, including:

  1. In some industries such as book publishing, pre-orders are a crucial signal of whether a new release is going to be successful. Publishers, agents, and investors will all be watching your pre-sale figures.
     
  2. People can’t start talking about your new launch until they know what it is! If you start marketing in the pre-launch phase, they’ll already be spreading the good news about your product when it’s finally released.
     
  3. Marketing channels such as social media and email are immensely powerful. But algorithms and spam filters can downgrade your marketing messages. If you start targeting your audience now, you’ll have more time to reach them before launch day. 

To find a foolproof, five-phase strategy to tap into all of these benefits, click below:

➡️ Here is some more great content you won't want to miss:

Why Web3 Is Still Small and What We Need to Grow
Want to help more people use NFTs and DAOs for business? Wondering how to lower the barrier to entry?

Social Media Marketing Talk Show
Discover the latest LinkedIn changes, updates, and more. Follow the show to get the current news and expert insight on a different platform each week.


Michael Stelzner, Founder and CEO

P.S. Add michael@socialmediaexaminer.com into your contacts list. Use Gmail? Go here to add us as a contact.  

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