Social Media Examiner - Instagram Video Strategy...

It’s National Cornish Pasty Week, Reader!

I’m remembering a tasty 🧀 cheese and 🧅 onion from Mevagissey!  

This newsletter is brought to you by the 10th annual Social Media Marketing World.

In today’s edition:

• Instagram video strategy
• Customer acquisition on Facebook and Instagram
• Product launch strategy
• Improving Web3 onboarding

🔥 Here's a word from our sponsors:

💪 Want to Enhance Your Marketing?
Learn from industry experts and gain hands-on experience with cutting-edge techniques at Social Media Marketing World. Elevate your strategy and drive results for your business. Register now and take your skills to the next level.

Unlock the Power of Web3
When you sign up for the Web3 for Beginners course, you’ll get a comprehensive introduction to Web3. Whether you're a marketer, creator, or entrepreneur, this course has something for you. Register now to discover the future and how you can be a part of it.

Fuel Your Business Growth 🚀
Does your agency deliver services to help entrepreneurs and marketers boost engagement and drive growth? Promote your agency here! Contact us to learn more.

From Stories to Reels, short-form video is crucial for reaching a target audience on Instagram. Although it’s relatively easy to get started creating short-form video, scaling your strategy isn’t quite as straightforward. We have a solid workflow you can use to organize your brand’s short-form video content so your team can easily reference and repurpose clips.

For example, to give your team maximum opportunities for repurposing content across stories and reels (and other channels too), create the raw content outside of Instagram. Then add filters, effects, transitions, and other visual elements during the editing process.

Depending on the edits you need to make, you may need one, two, or even more apps to trim videos, change the speed, alter aspect ratios, adjust saturation, or add visual elements.

Then you can use the Instagram app to add all text-based elements like captions and text overlays. The platform officially recommends adding these elements in the app for searchability, which can improve visibility and help Instagram deliver your content to the right audience.

Not sure how, when, or where you should publish short-form video across Instagram?

Need to streamline your schedule so you can edit fewer videos in the moment?

Want to avoid constantly recreating clips you’re pretty sure you already produced?

To find 9 more steps to set up an organized short-form video production workflow that scales, read the full article.

➡️ Here's more great content for you:

• How to Improve Customer Acquisition on Facebook and Instagram
• Marketing Launch Strategy: The Amy Porterfield Method
• Why Web3 Is Still Small and What We Need to Grow