Social Media Examiner - Content strategy with LinkedIn...

It’s 🐬 Dolphin Awareness Month, Reader.

👋 So long, and thanks for all the 🐟🐟🐟 fish! 👍🪐 IYKYK…

This newsletter is brought to you by the 10th annual Social Media Marketing World.

In today’s edition:

• LinkedIn content strategy
• Getting more from UGC
• Converting more website visitors
• Web3 community management

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Wish you were top of mind with decision-makers? Wondering how LinkedIn’s growing content ecosystem can help? 

Before you begin creating content, set aside some time for research. Then use customer and competitive insights to guide your content creation.

LI’s newly updated Competitor Analytics tool makes it easy to track the competition and spot their most popular content. Add up to nine competitors to see trending posts and make note of the topics they’re covering.

Next, view their organic content metrics to see who generated the most engagement in the past week or month. If you check these analytics in the LinkedIn app, you can see comparative metrics, which make it easier to see who stands out.

To discover a content strategy that will help you dominate your industry using LinkedIn, read the full article.

➡️ Here's more great content for you:

• How to Improve Your Social Marketing With User-Generated Content
• Landing Pages That Convert: A Framework for Success
• Developing Web3 Community and Culture