Shopify Dispatch Issue #392 - Raising price problems, Shop sales channel

Issue #392 - March 29th, 2023

Price / Customer Tradeoff

Kevin Hillstrom writes about how price increases that might appear profitable in the short-term, could have negative impacts in the long-term. Especially when it comes to merchandise and the need to liquidate.

The Shop sales channel has been added to Shopify admin

Shopify has added the Shop sales channel to the Shopify admin.

Learn which products build the best customers

Find which products create the most valuable customers with the First Product Analysis in Repeat Customer Insights. It goes beyond your best sellers by looking at long-term purchasing and retention behavior of your customers.

My articles this week

Find your whales in Shopify: the customers who place large orders

Comparing your Average Order Value

The safe redesign

Analyze your products and find which create the highest LTV customers

Eric Davis

Key phrases

Older messages

Shopify Dispatch Issue #391 - Long-term impact of product problems

Wednesday, March 22, 2023

​ Issue #391 - March 22nd, 2023 What Harms You Today Harms You Tomorrow Kevin Hillstrom writes about how introducing a set of under-performing products can end up hurting your store for years to come,

Shopify Dispatch Issue #390 - Google Analytics 4, Custom CSS

Thursday, March 16, 2023

​ Issue #390 - March 15th, 2023 Connect Google Analytics 4 with Shopify Google Analytics 4 has finally come to Shopify and Ilana Davis has written a guide to get Shopify talking to GA4. Easily Extend

Shopify Dispatch Issue #389 - Loyalty program costs, Fix broken links

Wednesday, March 8, 2023

​ Issue #389 - March 8th, 2023 Loyalty Program Expectations Kevin Hillstrom writes about how they evaluate loyalty programs and why those programs might not be profitable after accounting for program

Shopify Dispatch Issue #388 - Buying preferences, Apps losing theme editing

Wednesday, March 1, 2023

​ Issue #388 - March 1st, 2023 Online / Store Relationships Kevin Hillstrom writes about how customers have preferences for where they buy from you and how you need to adapt your marketing to account

Shopify Dispatch Issue #387 - Merchandise solar system, Grow repeat buyers

Wednesday, February 22, 2023

Issue #387 - February 22nd, 2023 Merchandise/Category Solar System Using the analogy of the solar system, Kevin Hillstrom describes how merchandise categories influence each other. 9 Ways to Grow

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