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A month after the collapse of Silicon Valley Bank, the fallout is just beginning for the ad industry

What has transpired in the month after the collapse of Silicon Valley Bank has been a protracted reality check of sorts for entrepreneurs and CEOs in advertising. 
April 10, 2023

A month after the collapse of Silicon Valley Bank, the fallout is just beginning for the ad industry

What has transpired in the month after the collapse of Silicon Valley Bank has been a protracted reality check for entrepreneurs and CEOs in advertising.

Additional coverage:

  • New agencies are increasingly specialized in the art of TikTok advertising. Here's how they do it.
  • ICYMI: Chances are you’ve not heard of Lemon8. The ByteDance-owned Instagram alternative has kept a low profile since it launched in Japan in 2020. But the name won’t be unrecognizable for too much longer. Here’s a look at what it is and what marketers should know.
  • From our sister site, WorkLife: 5 tips for spring cleaning at work to boost productivity
  • From our sister site, WorkLife: Can ChatGPT fill in mentorship gaps for Gen Z workers?
Other things to know about
  • We’ve just announced the categories for the 2023 Digiday Awards. This year we have four categories for those who’ve found success in gaming or esports. Categories include Best Partnership, Best Use of the Metaverse, Best In-Game Advertising Strategy and Best Gaming/Esports Campaign.
  • Download this new guide to learn how marketers are using incrementality measurement to better optimize CTV campaigns. Sponsored by MNTN.
  • Predictive segmentation tools are helping email marketers better understand which campaigns are likely to succeed in the future. Sponsored by Mailchimp.

Top Stories
Ivy Liu
What has transpired in the month after the collapse of Silicon Valley Bank has been a protracted reality check of sorts for entrepreneurs and CEOs in advertising. 

howdy!
New agencies are increasingly specialized in the art of TikTok advertising. Here’s how they do it.

With an increasing focus on authentic and engaging ad formats and creative in 2023, marketers are creating innovative partnerships and structures to make the most of RMN developments.

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howdy!
Lemon8 has been flying under the radar following its quiet launches in the U.S. and the U.K.

Publishers are doubling down on commerce content — driving revenue with engaging editorial content that simultaneously delivers sales for brands.

howdy!
Big Tech’s most potent forces are on the rise but still some way off the duopoly.

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Download this guide to learn how marketers are using predictive segmentation to drive greater audience engagement.

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Platforms use data clean rooms in order to share aggregated audience data versus user-level data.

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When economic conditions didn’t improve much if at all as 2023 started, it was clear to Horizon Media a followup report on inflation needed to happen.

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The ByteDanceowned Instagram alternative Silicon Valley Bank Gen Z workers Best GamingEsports Campaign Game Advertising Strategy

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