Survey: The state of data management for publishers
Tracking the transformation of DMPs and brands’ data needs In 2023, publishers are dissecting diverse data sets, from email subscriber lists, second-party data and third-party demographic information to purchase histories, behavioral data and more. Because of this, many publisher teams have come to rely on data management platforms and solutions to unify these data sets and solve the challenges of handling such data. When using these solutions, they also create new opportunities to drive and diversify revenue. Brands and agencies: Tell us what you expect when engaging with publishers and their data-focused services. What works, and what are the perennial challenges? Take this survey, and we’ll send you a $5 gift card plus the results.     |
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