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Here’s this week’s list of rapidly trending topics, insights and analysis.

Topic #1

TikTok SEO

TikTok SEO refers to search engine optimization practices used for TikTok.

37% of users discover new products and services on TikTok. And having posts rank higher on search results can significantly increase a product's or service's visibility.

Trying to capitalize on this opportunity, TikTok content creators are now learning how to incorporate SEO into their posts.

This explains why videos mentioning “TikTok SEO” have gathered over 1.2 billion views on the platform.

What's Next

TikTok SEO is part of the TikTok Search Engine meta trend.

A Google Senior VP recently revealed that approximately 40% of Gen Z use TikTok and Instagram as search engines.

And TikTok is currently testing a feature that highlights keywords in comments and links them to search results.

This suggests TikTok is leaning further into their search engine functionality.

More personalized results and videos that quickly summarize information are the two main reasons why TikTok is becoming the go-to search engine for Gen Z.

Topic #2

Foldable Solar Panel

Foldable solar panels are portable panels that can be folded for storage or transport.

Smaller panels are used while hiking and camping, whereas larger foldable panels are usually mounted on RVs to charge devices inside the vehicle.

Jackery and Renogy are trending startups that sell foldable solar panels.

One popular foldable solar panel generates approximately $69K/month on Amazon.

What's Next

Foldable solar panels are part of the Portable Solar Panels meta trend.

Portable solar panels have been popular with campers and hikers for years.

However, interest in this product category is currently growing among WFH workers that want to work from remote locations or while doing “vanlife”.

Which is why search interest for this product category is growing (consumer interest in “portable solar panels” has grown steadily over the last five years).

Topic #3

CCaaS

CCaaS, contact center as a service, is a cloud-based customer service platform.

These centers are entirely hosted and managed by the provider on an offsite data center.

Interest in this technology is growing mainly because it is cheaper and faster to implement and maintain than a traditional contact center.

The average cost of setting up a traditional contact center is around $15,000. Whereas, on average CCaaS solutions cost up to $200/month per agent.

Furthermore, industry research has shown that for every $1 invested in a contact center infrastructure, approximately $2 will be spent on maintenance.

CCaaS reduces these costs because consumers pay for the subscription, which covers installation and maintenance.

Notably, CCaaS solutions can be installed within five weeks (depending on the complexity required). Whereas it takes a traditional contact center approximately three months to become fully set up.

What's Next

CCaaS is part of the Customer Care Technology meta trend.

61% of customer care leaders report higher call volumes. And 58% of customer service leaders expect volumes to increase further in the next 18 months.

Notably, around half of customer care centers have reported a rise in employee attrition over the last 12 months.

Companies are increasingly turning to technology to battle these problems.

Which is why the market for technologies like contact center software is forecasted to grow 5x in the next eight years.

Topic #4

Colostrum Collector

Colostrum collectors are tube-like collectors made from silicone.

These cases are used to collect and store colostrum. Additionally, they have a nib that feeds the colostrum to the baby directly from the collector.

Interest in the practice of colostrum collection is growing, which has created demand for products that streamline the process.

(In fact, videos about colostrum collection have over 467 million views on TikTok.)

Additionally, growing demand for this product category can be partly attributed to a startup called Haakaa.

(Searches for colostrum collectors made by the startup have increased by 420% in the last two years.)

One set of Haakaa colostrum collectors brings in around $38K/month on Amazon.

What's Next

Colostrum collectors are part of the Breastfeeding Tech meta trend.

Breastfeeding is experiencing the “Silicon Valley treatment” with several new, advanced breastfeeding product categories.

Examples of trending products in this space include wearable breast pumps and lactation massagers.

Whereas Bellababy and Momcozy are examples of trending startups operating in this space.

“Exploding Topics Pro gives us a huge competitive advantage”

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Which is why over 2000 entrepreneurs and investors have signed up so far.

Like Eric Siu, angel investor and founder of Clickflow.

Eric recently told us that “Exploding Topics Pro gives us a huge competitive advantage”.

Specifically, Eric uses the product to “spot non-obvious opportunities for products, features, investments and more.”

The best part?

For a limited time, you can try Exploding Topics Pro for just $1.

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Exploding Topics - ET: May 2nd 2023

Topic #1

TikTok SEO

What's Next

Topic #2

Foldable Solar Panel

What's Next

Topic #3

CCaaS

What's Next

Topic #4

Colostrum Collector

What's Next

“Exploding Topics Pro gives us a huge competitive advantage”

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ET: April 25th 2023

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ET: March 28th 2023

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