1. Home
  2. Discover
  3. Business
  4. Daily Shopify Tips

Shopify Dispatch Issue #394 - Better long-term customers, Shopify 2.0 themes

​

Issue #394 - April 12th, 2023

Investing Marketing Dollars

Kevin Hillstrom shares an example where different product categories create better long-term customers, even though they appeared weaker at acquisition.

That's why you need to go beyond just the basic transaction metrics and look at customer behavior.

Shopify 2.0 themes highly recommended

With all of the new requirements from Shopify, Ilana Davis now recommends that every store migrates to an Online Store 2.0 theme if you haven't already. The sooner the better, especially if you use any Shopify apps.

Learn which products build the best customers

Find which products create the most valuable customers with the First Product Analysis in Repeat Customer Insights. It goes beyond your best sellers by looking at long-term purchasing and retention behavior of your customers.

My articles this week

Pair customer segmentation with advice

Improve your cohort analysis by using percentages

The compounding advantage of Repeat Purchase Rate

Easily find any of my articles on a specific topic

Eric Davis

​

Have a question about Repeat Customer Insights or would you like some support? Email shopify@littlestreamsoftware.com and I'll be happy to help (and you'll get a much faster response).

Have a question about Shopify that you just can't find the answer to? I'd be happy to give it a shot and maybe even turn it into an email or article. Just reply to this email.

Did someone awesome share this letter with you? Awesome! You can sign up for my Daily Shopify tips to help your store thrive here.

Want all of the week's tips in one email? Just email shopify@littlestreamsoftware.com and tell me you want to switch your subscription to Shopify Dispatch's weekly version.

Want to unsubscribe from Eric's Daily Shopify Tips and app updates? No hard feelings. Use this link to unsubscribe: Unsubscribe

Want to send me a nice note or gift? My postal address is 1887 Whitney Mesa Dr #6225, Henderson, NV 89014

Older messages

Shopify Dispatch Issue #393 - Send gift cards from Dawn, Dynamic data for blogs

Wednesday, April 5, 2023

​ Issue #393 - April 5th, 2023 Send gift cards directly to the recipient, and include a message Shopify's Dawn theme now has the ability to send gift cards to the recipient with a message. It's

Shopify Dispatch Issue #392 - Raising price problems, Shop sales channel

Wednesday, March 29, 2023

​ Issue #392 - March 29th, 2023 Price / Customer Tradeoff Kevin Hillstrom writes about how price increases that might appear profitable in the short-term, could have negative impacts in the long-term.

Shopify Dispatch Issue #391 - Long-term impact of product problems

Wednesday, March 22, 2023

​ Issue #391 - March 22nd, 2023 What Harms You Today Harms You Tomorrow Kevin Hillstrom writes about how introducing a set of under-performing products can end up hurting your store for years to come,

Shopify Dispatch Issue #390 - Google Analytics 4, Custom CSS

Thursday, March 16, 2023

​ Issue #390 - March 15th, 2023 Connect Google Analytics 4 with Shopify Google Analytics 4 has finally come to Shopify and Ilana Davis has written a guide to get Shopify talking to GA4. Easily Extend

Shopify Dispatch Issue #389 - Loyalty program costs, Fix broken links

Wednesday, March 8, 2023

​ Issue #389 - March 8th, 2023 Loyalty Program Expectations Kevin Hillstrom writes about how they evaluate loyalty programs and why those programs might not be profitable after accounting for program

You Might Also Like

The Profile: The CEOs attending psychedelic retreats & the crypto founders getting ‘debanked’

Sunday, December 22, 2024

This edition of The Profile features crypto entrepreneurs, 'psychedelic' CEOs, and more. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

🤔A lingering suspicion...

Sunday, December 22, 2024

Plus, what stands in most marketers' way... hey-Jul-17-2024-03-58-50-7396-PM Here at Masters in Marketing, Caroline, Laura, and I have interviewed some very bright minds from some very bold brands.

Marketing Weekly #211

Sunday, December 22, 2024

Marketing a Virtual Patient: The Quest to Eliminate Medical Error • What if You Could Reduce Returned Products With Just Some Lines of Text? • How to Manage an Omnipresent Social Media Strategy • 3

Salesforce Now Hiring 2,000 Sales Execs To Sell AI

Sunday, December 22, 2024

And the top SaaStr news of the week To view this email as a web page, click here Salesforce: Actually We're Going to Hire 2000 Sales Execs Now To … Sell AI So it was just the other day Salesforce

Sunday Thinking ― 12.22.24

Sunday, December 22, 2024

"When someone shows you who they are, believe them the first time." ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Chokepoints in the AI boom

Sunday, December 22, 2024

Plua: Why 2025 looks like a brighter year for VC, key signals for allocators and more Read online | Don't want to receive these emails? Manage your subscription. Log in The Weekend Pitch December

Brain Food: The Right Grip

Sunday, December 22, 2024

FS | BRAIN FOOD December 22 2024 | #608 | read on fs.blog | Free Version Welcome to Brain Food, a weekly newsletter full of timeless ideas and insights you can use. Before we dive in, a last-minute

🤖 Google Search “AI Mode” Dropping Soon

Sunday, December 22, 2024

The Weekend Update... ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

🦄 12 spicy takes

Sunday, December 22, 2024

Prediction markets, phone addiction, ESOP plans and other such things. 🎄 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Recruiting Brainfood - Issue 428

Sunday, December 22, 2024

Merry Christmas everybody - it's the Brainfood Christmas Special, so we bear gifts and reflections from the world of TA / HR on the year 2024. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏