Shopify Dispatch Issue #394 - Better long-term customers, Shopify 2.0 themes

Issue #394 - April 12th, 2023

Investing Marketing Dollars

Kevin Hillstrom shares an example where different product categories create better long-term customers, even though they appeared weaker at acquisition.

That's why you need to go beyond just the basic transaction metrics and look at customer behavior.

Shopify 2.0 themes highly recommended

With all of the new requirements from Shopify, Ilana Davis now recommends that every store migrates to an Online Store 2.0 theme if you haven't already. The sooner the better, especially if you use any Shopify apps.

Learn which products build the best customers

Find which products create the most valuable customers with the First Product Analysis in Repeat Customer Insights. It goes beyond your best sellers by looking at long-term purchasing and retention behavior of your customers.

My articles this week

Pair customer segmentation with advice

Improve your cohort analysis by using percentages

The compounding advantage of Repeat Purchase Rate

Easily find any of my articles on a specific topic

Eric Davis

Have a question about Repeat Customer Insights or would you like some support? Email shopify@littlestreamsoftware.com and I'll be happy to help (and you'll get a much faster response).

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First Name Email Address different product categories basic transaction metrics First Product Analysis Repeat Purchase Rate Repeat Customer Insights weekly curated newsletter free email course Daily Shopify tips

Shopify Dispatch Issue #394 - Better long-term customers, Shopify 2.0 themes

Issue #394 - April 12th, 2023

Investing Marketing Dollars

Shopify 2.0 themes highly recommended

Learn which products build the best customers

My articles this week

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Key phrases

Older messages

Shopify Dispatch Issue #393 - Send gift cards from Dawn, Dynamic data for blogs

Shopify Dispatch Issue #392 - Raising price problems, Shop sales channel

Shopify Dispatch Issue #391 - Long-term impact of product problems

Shopify Dispatch Issue #390 - Google Analytics 4, Custom CSS

Shopify Dispatch Issue #389 - Loyalty program costs, Fix broken links

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