Shopify Dispatch Issue #393 - Send gift cards from Dawn, Dynamic data for blogs

Issue #393 - April 5th, 2023

Send gift cards directly to the recipient, and include a message

Shopify's Dawn theme now has the ability to send gift cards to the recipient with a message. It's interesting that this functionality was built into Shopify's theme instead of the platform itself.

Other themes could follow suit as Dawn's code is public and easy to mimic.

Dynamic sources for blogs and articles now live

High amounts of tech jargon in the post and help doc but basically it sounds like you can now access custom Blog data in the Theme Customizer. For example if you wanted to define custom calls-to-action for each blog category and have those coded to show up in a post in each category.

Definitely useful if you do a lot of content marketing with Shopify blogs.

Learn which products build the best customers

Find which products create the most valuable customers with the First Product Analysis in Repeat Customer Insights. It goes beyond your best sellers by looking at long-term purchasing and retention behavior of your customers.

My articles this week

Understand the 3D RFM model by looking at it as a 2D Customer Grid

Returning Customer Rate now measured by Repeat Customer Insights automatically

Using your store data to find hidden opportunities

Customer segment sizing for smaller Shopify stores

Eric Davis

Key phrases

Older messages

Shopify Dispatch Issue #392 - Raising price problems, Shop sales channel

Wednesday, March 29, 2023

​ Issue #392 - March 29th, 2023 Price / Customer Tradeoff Kevin Hillstrom writes about how price increases that might appear profitable in the short-term, could have negative impacts in the long-term.

Shopify Dispatch Issue #391 - Long-term impact of product problems

Wednesday, March 22, 2023

​ Issue #391 - March 22nd, 2023 What Harms You Today Harms You Tomorrow Kevin Hillstrom writes about how introducing a set of under-performing products can end up hurting your store for years to come,

Shopify Dispatch Issue #390 - Google Analytics 4, Custom CSS

Thursday, March 16, 2023

​ Issue #390 - March 15th, 2023 Connect Google Analytics 4 with Shopify Google Analytics 4 has finally come to Shopify and Ilana Davis has written a guide to get Shopify talking to GA4. Easily Extend

Shopify Dispatch Issue #389 - Loyalty program costs, Fix broken links

Wednesday, March 8, 2023

​ Issue #389 - March 8th, 2023 Loyalty Program Expectations Kevin Hillstrom writes about how they evaluate loyalty programs and why those programs might not be profitable after accounting for program

Shopify Dispatch Issue #388 - Buying preferences, Apps losing theme editing

Wednesday, March 1, 2023

​ Issue #388 - March 1st, 2023 Online / Store Relationships Kevin Hillstrom writes about how customers have preferences for where they buy from you and how you need to adapt your marketing to account

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