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Shopify Dispatch Issue #395 - Should you sell on Amazon, Full-funnel product pages

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Issue #395 - April 19th, 2023

The Realities of Selling on Amazon: A Practical Guide for Founders

Courtney Goudswaard breaks down the pros, cons, and costs for selling on Amazon. It's very well researched and presents multiple sides and things to consider.

How to Optimize Full-funnel Product Pages

Armando Roggio writes about optimizing product pages with segmentation, personalization, and A/B testing.

It's an interesting approach. Sort of feels like a swing back to product pages with everything needed for a customer to make their buy/no-buy decision.

When are your best customers defecting?

Are your best customers defecting? Use Repeat Customer Insights to find out where in their lifecycle you're losing them and what you can do to win them back.

My articles this week

Track running totals for cohorts using a cumulative rollup calculation

Compare your cohort analysis to find customer behavior changes

Analyze your Shopify order data to optimize your email campaign schedule

Customer retention in Shopify is tough

Eric Davis

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Have a question about Repeat Customer Insights or would you like some support? Email shopify@littlestreamsoftware.com and I'll be happy to help (and you'll get a much faster response).

Have a question about Shopify that you just can't find the answer to? I'd be happy to give it a shot and maybe even turn it into an email or article. Just reply to this email.

Did someone awesome share this letter with you? Awesome! You can sign up for my Daily Shopify tips to help your store thrive here.

Want all of the week's tips in one email? Just email shopify@littlestreamsoftware.com and tell me you want to switch your subscription to Shopify Dispatch's weekly version.

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Key phrases

First Name Email Address cumulative rollup calculation weekly curated newsletter Repeat Customer Insights customer behavior changes Shopify order data email campaign schedule free email course Fullfunnel Product Pages Daily Shopify tips

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Shopify Dispatch Issue #394 - Better long-term customers, Shopify 2.0 themes

Wednesday, April 19, 2023

​ Issue #394 - April 12th, 2023 Investing Marketing Dollars Kevin Hillstrom shares an example where different product categories create better long-term customers, even though they appeared weaker at

Shopify Dispatch Issue #393 - Send gift cards from Dawn, Dynamic data for blogs

Wednesday, April 5, 2023

​ Issue #393 - April 5th, 2023 Send gift cards directly to the recipient, and include a message Shopify's Dawn theme now has the ability to send gift cards to the recipient with a message. It's

Shopify Dispatch Issue #392 - Raising price problems, Shop sales channel

Wednesday, March 29, 2023

​ Issue #392 - March 29th, 2023 Price / Customer Tradeoff Kevin Hillstrom writes about how price increases that might appear profitable in the short-term, could have negative impacts in the long-term.

Shopify Dispatch Issue #391 - Long-term impact of product problems

Wednesday, March 22, 2023

​ Issue #391 - March 22nd, 2023 What Harms You Today Harms You Tomorrow Kevin Hillstrom writes about how introducing a set of under-performing products can end up hurting your store for years to come,

Shopify Dispatch Issue #390 - Google Analytics 4, Custom CSS

Thursday, March 16, 2023

​ Issue #390 - March 15th, 2023 Connect Google Analytics 4 with Shopify Google Analytics 4 has finally come to Shopify and Ilana Davis has written a guide to get Shopify talking to GA4. Easily Extend

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