Ahrefs’ Digest #133: Examine SEO case study, future of SEO post-ChatGPT, and more

Incredible lifehack:


📰 News & updates

AI 'Godfather' Geoffrey Hinton Warns of Dangers As He Quits Google

Article by Zoe Kleinman and Chris Vallance

Erm… maybe we should listen?

Google: Page Experience Is a Ranking Signal, Not a Ranking System

Article by Barry Schwartz

Google is now saying that page experience, mobile-friendliness, page speed, and secure site are ranking "signals" but were never ranking "systems."

Google Updates Canonicalization Help Document: Don't Use Canonicals for Syndicated Content

Article by Barry Schwartz

The new line in the document reads:

"We don't recommend using noindex to prevent selection of a canonical page within a single site, because it will completely block the page from Search. rel="canonical" link annotations are the preferred solution."
 


🔝 SEO

Why Social Signals Matter for SEO (It's Not a Ranking Factor)

Article by Michal Pecánek

They aren’t a ranking factor, but they can improve your SEO anyway:

  • Social media helps with content distribution.

  • It could be an indicator that you’re becoming an authority in your niche.

  • There is a strong correlation with Google Discover traffic.

Google Search Operators: The Complete List (44 Advanced Operators)

Article by Joshua Hardwick

Master these operators to improve your SEO.

How to Get on the First Page of Google in 2023

Article by Joshua Hardwick

Follow this flowchart to improve your rankings:

How to get on the first page of Google

Examine SEO Case Study: 7 Lessons to 1 Million Monthly Visits

Article by Bill Widmer

Bill interviewed Examine’s co-founder, Sol Orwell, to learn how the site grew to 1 million monthly search visitors, plus how it recovered from a 90% traffic drop.

The Future of SEO in a Post-ChatGPT World

Article by Ryan Law

Many people think SEO will change drastically with ChatGPT. But my opinion—as with Ryan’s—is that it’ll simply move in the same direction as it always has, except at a faster speed.

Adobe's Marketing-Led SEO Strategy That 2X Its Organic Traffic in 12 Months | Kevin Indig

Podcast episode by Ramli John

Some strategies Adobe used:

  • It created content hubs for every product with use cases, tutorials, landing pages, and tips.

  • It built free tools around certain long-tail keywords.


💻 Digital marketing

The World’s Most Valuable Skill: Clarity of Thought

Tweet by Romeen Sheth

The biggest impediment to clarity of thought is cognitive distortion. Here are seven common ones and the questions Romeen asks to break through them.

How LooneyTunes Earned One Million TikTok Followers in Just Five Months

Twitter thread by Jack Appleby

The creator of Future Social breaks down LooneyTunes’ unique strategy on TikTok.
 

Till next time ;)
Cheers,



Older messages

Ahrefs’ Digest #132: Creative marketing ideas, SaaS Twitter profile analysis, and more

Thursday, April 20, 2023

Oof. 📰 News & updates Report: Google Working on New More Personalized Search Engine & Project Magi Article by Barry Schwartz Google is in the process of building an “all-new search engine”

Ahrefs’ Digest #131: Healthline’s SEO case study, SEO writing tools, and more

Wednesday, April 19, 2023

We published a book! Learn more about the book in our announcement or (potentially) score yourself a copy here. 📰 News & updates April 2023 Reviews Update Tweet by Google Search Central There's

Ahrefs’ Digest #130: Does going viral help with SEO, keyword clustering, and more

Thursday, April 6, 2023

This is not the amazing SEO play you think it is: 📰 News & updates ChatGPT Banned in Italy Over Privacy Concerns Article by Shiona McCallum ChatGPT must have suggested pineapple on pizza. Google

Ahrefs’ Digest #129: Spying on your competitors, sustainable SaaS marketing, and more

Thursday, March 30, 2023

I feel seen. 📰 News & updates Google Launches Perspectives, About This Author and More Ways to Verify Information Article by Barry Schwartz Google is officially rolling out some new features

Ahrefs’ Digest #128: Websites that failed at fooling Google, and more

Thursday, March 23, 2023

Is this the world's worst resume? 📰 News & updates Bard From Google Google's AI chatbot is now officially released. (Currently only for the US and UK) Create Images With Your Words - Bing

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