Privacy regulations' impact on retail media networks' growth

Also: How advertisers are building up cannabis ad budgets ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
As retail media networks grow their market share among advertisers, new privacy regulations are creating both new opportunities and new risks.
May 08, 2023

How privacy regulations could help — or inhibit — growth in retail media networks

As retail media networks grow their market share among advertisers, new privacy regulations are creating both new opportunities and new risks.

This is the final article in our six-part, limited series exploring the challenges and opportunities associated with commerce media, from e-commerce to retail media networks. Take a look at the full series.

Additional coverage:

  • Cannabis restrictions are becoming increasingly lax and cannabis brands are looking to capitalize on that.
  • Pubmatic has announced the launch of Activate, an offering that lets buyers "execute non-bidded direct deals on PubMatic's programmatic platform" to access video inventory, including connected TV.
  • Pitching new business is the lifeblood of any agency. Churn is constant, so filling the new-business pipeline is essential. But equally true is how truly grueling and unsatisfying the process is. More in this Digiday+ Media Buying Briefing.
  • While some point to statistics that show an increase in employment of people of color, different sexual orientation or physical/intellectual disabilities, others argue that agencies have lost the plot line when it doesn't empower the people in positions of authority to effect meaningful change.
  • YouTube and the NFL are working together to build younger consumer interest in the Sunday Ticket by appealing to them through the league's YouTube channel and influencer marketing efforts.
  • As businesses explore live shopping features, video commerce platform Firework is launching a generative AI solution to increase consumer engagement and drive conversions — even after the livestream ends.
Other things to know about

Top Stories
Ivy Liu
As retail media networks grow their market share among advertisers, new privacy regulations are creating both new opportunities and new risks.

howdy!
Cannabis restrictions are becoming increasingly lax and cannabis brands are looking to capitalize on that.

SPONSORED BY

Logo
How agencies are optimizing campaign planning

img
Broadcasters are combining tools to tackle the evolving TV upfronts as programmatic advertising and the increasing adoption of CTV continue to shape the space. To overcome challenges such as viewership fragmentation, they’re leaning on cross-platform planning tools to make more informed decisions.

howdy!
The supply-side platform has announced the launch of Activate, an offering that lets buyers “execute non-bidded direct deals on PubMatic’s programmatic platform” to access video inventory, including connected TV.

Advertisers are leveraging solutions that make the most significant impact on their business KPIs this upfronts season.

howdy!
Pitching new business is the lifeblood of any agency. Churn is constant, so filling the new-business pipeline is essential to. But equally true is how truly grueling and unsatisfying the process is.

Advertisement

Download this guide to learn how marketers map customer journeys to draw deeper insights and enhance consumer experiences.

howdy!
While some point to statistics that show an increase in employment of people of color, different sexual orientation or physical/intellectual disabilities, others argue that the industry has lost the plot line when it doesn’t empower the people in positions of authority to effect meaningful change.

howdy!
YouTube and the NFL are working together to build younger consumer interest in the Sunday Ticket by appealing to them through the league’s YouTube channel and influencer marketing efforts.

You received this email because you’re a member of the Digiday community. If someone forwarded this to you, subscribe for yourself here .
Unsubscribe from this newsletter or update your preferences.
I don't want to hear from Digiday anymore. Stop receiving all Digiday emails.
Digiday Media, One Liberty Plaza, 9th Floor, New York, NY 10006

Older messages

Open programmatic market is down, but definitely not out

Wednesday, April 19, 2023

Also: Can Elon Musk keep his promises? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

SSPs break with the past as push comes to shove in ad tech

Wednesday, April 19, 2023

Also: Nintendo's ultimate content marketing play ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Survey: The state of data management for publishers

Wednesday, April 19, 2023

Tracking the transformation of DMPs and brands' data needs In 2023, publishers are dissecting diverse data sets, from email subscriber lists, second-party data and third-party demographic

Lemon8 looks to creators to reach the next level

Wednesday, April 19, 2023

Also: Pubs' cautious optimism toward Q2 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Short-form video ad boom may not be great for TikTok

Wednesday, April 19, 2023

Also: The controversial side of influencer marketing ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

You Might Also Like

Boost conversions of your Tweets

Saturday, November 16, 2024

We asked you if you'd like to see a mature company that offers quality product sourcing from vetted USA and Canadian suppliers that's built exclusively for dropshippers and ecom store owners.

Jaycee Nolan speaks social media

Saturday, November 16, 2024

The business owner from Palau was named a Soho House creative fellow ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

✅ ✅ SEO Black Friday came early this year...

Friday, November 15, 2024

The Google November Core Update 😨 ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

DOGA Rockets to the moon - a sign for web3 gaming?

Friday, November 15, 2024

PlayToEarn Newsletter #253 - Your weekly web3 gaming news ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Will this new tool disrupt search?

Friday, November 15, 2024

If you are wondering how Google, SearchGPT, and Bing compare and contrast, then I've got a great podcast episode for you today. Which new tool is positioned to disrupt search the most? Is it

Gensler’s Likely Exit as SEC Chair Sparks Legal Backlash

Friday, November 15, 2024

Plus Vaneck Predicts Bitcoin to Hit $180K by Summer 2024 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Move Over Temu: Amazon Launches Its Low-Cost Store [Crew Review]

Friday, November 15, 2024

Email is one of the easiest ways to grow your off-Amazon sales and support your on-Amazon sales. With Omnisend, setting up your campaigns couldn't be easier. Make email marketing easy. Hey Reader,

Weekly Dose of Optimism #120

Friday, November 15, 2024

Nuclear Plans, Nanotechnology, Evo, AlphaFold 3, Crowdsourced Networks, CRISPR Tomatoes ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Test Your IQ...🤔 To Crack The Interview

Friday, November 15, 2024

These guides will help you to test your IQ and even crack interviews Hello Reader, Just knowing the technical buzzwords in the thriving e-commerce industry may not be an ideal strategy to clear an e-

Supply chain tech looks to Japan

Friday, November 15, 2024

Healthcare IT is stuck in a VC rut; a tasty quarter for food deals; Databricks eyes $1B in fresh funding Read online | Don't want to receive these emails? Manage your subscription. Log in The Daily