SSPs break with the past as push comes to shove in ad tech
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Survey: The state of data management for publishers
Wednesday, April 19, 2023
Tracking the transformation of DMPs and brands' data needs In 2023, publishers are dissecting diverse data sets, from email subscriber lists, second-party data and third-party demographic
Lemon8 looks to creators to reach the next level
Wednesday, April 19, 2023
Also: Pubs' cautious optimism toward Q2
Short-form video ad boom may not be great for TikTok
Wednesday, April 19, 2023
Also: The controversial side of influencer marketing
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Wednesday, April 19, 2023
Also: Magnite's direct route to video inventory without a DSP
Why creator Kat Stickler isn't worried about a TikTok ban
Wednesday, April 19, 2023
Also: Google's FLEDGE rebrand
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