Digiday - The state of agencies in 2023
As advertising agencies continue to adapt to uncertainty, they’re focusing on pitching more often and building up skill sets to break through stiff competition and pave the way for the next generation of analytics. To understand how media buyers are adapting to the evolving world in which they work, Digiday and StackAdapt surveyed 117 agencies and brands. This new State of the Industry report captures the results and, with expert insights, highlights the challenges agencies are encountering, how they’re solving them and the tools and skill sets they’re using along the way. Download it to learn more:
Sponsored by StackAdapt 
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Privacy regulations' impact on retail media networks' growth
Monday, May 8, 2023
Also: How advertisers are building up cannabis ad budgets
Open programmatic market is down, but definitely not out
Wednesday, April 19, 2023
Also: Can Elon Musk keep his promises?
SSPs break with the past as push comes to shove in ad tech
Wednesday, April 19, 2023
Also: Nintendo's ultimate content marketing play
Survey: The state of data management for publishers
Wednesday, April 19, 2023
Tracking the transformation of DMPs and brands' data needs In 2023, publishers are dissecting diverse data sets, from email subscriber lists, second-party data and third-party demographic
Lemon8 looks to creators to reach the next level
Wednesday, April 19, 2023
Also: Pubs' cautious optimism toward Q2
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